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AUTOMOTIVE SEO DRIVES SALES. LET US SHOW YOU THE MAP

Often times, you and your competitors are selling the same makes and models. SEO allows you to be the first dealer they find, dramatically increasing the likelihood they will contact you and not your competitor selling the same vehicles.

Stellar SEO | automotive seo services divsion

AUTOMOTIVE SEO BASICS

Automotive SEO is search engine optimization that has been tailored specifically to reach the automotive industry. SEO is an organic method of getting better search results, meaning that it does not require paying for results. As such, it is a direct contrast to pay-per-click (PPC) advertising, and the two methods are best used together.

If you were to use pay-per-click advertising, you would pay a set fee for every time someone clicks on your ad. While this is an effective way of buying your way to the top of the results page, it can become costly over time. SEO, in contrast, only requires you to put in time and effort to reach the top. Stellar SEO offers both SEO and PPC services and frequently combines them for our automotive clients. We will put in the effort to optimize your website for SEO via your blog, building links, and other methods in order to get you near the top of the list for “automotive dealers in [your city]” or “[brand] dealerships in [your city].”

DRAW A CROWD WITH ORGANIC AND LOCAL SEO

Stellar SEO can provide your dealership with two main types of search engine optimization: organic and local SEO. We know long term online visibility is critical for your dealership and as such, we won’t use any cheap tricks or take any shortcuts to deliver your results. Instead, we will use our range of tools and experience to select the best keywords to optimize and then create or edit your website’s content to include them in a way that search engines view as natural.

Local SEO is also important, as it ensures that you are targeting customers within your area. For example, if you are a Nashville dealership, it won’t do you any good if you consistently reach the top of the Google results page in Los Angeles but never get there in Tennessee. Local SEO allows us to use geographical targets as well as short- and long-tail keywords to target the searches your preferred audience is most likely to make.

In addition to organic and local SEO efforts, Stellar SEO can help you build links to your website, which also helps boost your rankings. Search engine algorithms see links as an indication that other websites trust the content of your page, and links from authority pages will be particularly helpful for your page.


A LITTLE REMINDER: IT DOES NOT HAPPEN OVERNIGHT…

With some help from professional automotive SEO, you will find your dealership steadily climbing up the search results pages, helping you draw in more customers. This is one of the major ways of successfully bringing your dealership to the top spots in the rankings on Google and other search engines. It takes time to see results from SEO but it is certainly worth the wait. We offer PPC ad management services if you need instant leads while giving us time to improve your local and organic search rankings.


AUTOMOTIVE SEO FAQS

You may not think that your dealership needs automotive SEO, but you are wrong. Search engines are the biggest driving force behind new traffic to your website, meaning that ranking higher on their results will increase the number of visitors to your website. Search engines need to know that your website exists and provides the relevant information for your potential clients before they will include it in their rankings. The better information and relevance you provide, the higher your rankings will be, and automotive SEO allows you to enhance these things.

Without automotive SEO, you are likely to stay low on the first page of results for dealerships in your area or even on the second or third page. Since very few people go past the first results page, this dramatically reduces your chances of getting new clients from your website. With SEO, you will become one of the top-ranked pages for your keywords, getting more visitors and enhancing your return on investment.

You may be tempted to do your own SEO work, but you simply won’t get the same type of results. You can find numerous tips and guides to completing SEO online, but you need to keep in mind that it is a time-consuming process and the search engine algorithms are always changing. Most companies don’t have the time to research new search engine algorithms and create or edit the sheer quantity of content needed to boost their rankings. You would have to hire a dedicated member of your staff to do this, or other aspects of your business would suffer. If you have to hire someone anyway, it makes sense to opt for someone with experience and knowledge about the algorithms, like Stellar SEO.
With SEO, there is no such thing as an overnight success. It takes time, effort, and a certain budget to elevate your website’s ranking on Google. Various algorithms are applied by search engines when it comes to ranking websites. Search engines also perform constant changes to how they rank websites, and you need to be on top of these updates to maintain your high position in search results.
You don’t have to choose between SEO and PPC. While PPC delivers immediate results, SEO is a long-term growth strategy. Because of this, they are best used in conjunction. However, you should focus most of your efforts on SEO, as this is what will continue to drive visitors to your website in the long term.
If you are looking for instant results, then SEO is not the answer. Only PPC advertising will deliver an immediate increase in clicks to your site. Automotive SEO provides long-term results, but it takes time. Expect to wait several months to see true results, but they will continue to grow as our team at Stellar SEO continues to build up your website’s content. SEO will provide the best return on investment, but it requires a bit of patience. You can always use PPC advertising in the meantime while your automotive SEO begins to build up results.
Search engine algorithms are incredibly complex and evaluate a large number of factors, including how long clients spend on your website. Because of this and the simple fact that you want to turn website visitors into clients, your website layout is just as important as the actual content. If your page isn’t easy to navigate, the best rankings won’t lead to sales. Website visitors will see your website, be unable to find what they are looking for, and go back to the search engine.
While you don’t need to have a blog on your website, you will get the best results from automotive SEO efforts if you have one. Not only will a blog increase the keyword density on your website in a natural way, it will also establish your dealership as an authority in the industry. Search engines will see you have high-quality content and improve your rankings. Clients are also more likely to return to your website in the future for expert advice, seeing you as an authority figure. When they need a new car, the relationship you built with them will encourage these website visitors to visit your dealership first, boosting your sales.
Having more links to your website can boost your search engine ranking. Just like keywords, however, only high-quality links will help your rankings, and low-quality ones will hurt it. Gone are the days where the sheer number of links mattered. Now, they need to be relevant and natural, which is why your blog is so important. As you establish your automotive dealership as an authority, you are more likely to get third-party links back to your pages, which will boost your ranking. You will also want internal website links, but these are primarily to make your website easier to use.
Stellar SEO provides regular analytical reports to make sure that your search engine rankings and traffic are truly increasing. These analytics allow us to confirm our progress, show you what we’ve accomplished, and reevaluate our strategy if necessary.

OUR SEO PROCESS

We offer a range of services that will help boost your website’s presence and popularity online.
Among these services are the following:

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