marketing mistakes for contractors to avoid

6 Contractor Marketing Mistakes Killing Growth

Common but Toxic Contractor Marketing Mistakes An effective digital marketing campaign is an integral part of your home service business plan. Without an online marketing campaign, you lack the ability to amplify your message and attract customers, which can have devastating results on your business. There’s a very clear correlation between the contractors that invest heavily in online marketing and …

Digital Marketing Strategies That Will Help Expand Your Law Firm

A recent study looking at how people find lawyers showed that not much has changed in the past 100 years: people mostly still find their legal representation through other relationships, which takes much of the power of direct marketing out of the hands of the lawyer and into the hands of fate and word-of-mouth. That makes it tough to adapt …

nashville seo services

5 Google Patents Foretelling the Future of SEO

One of the most important factors in running a blog is providing high-quality content for your readers, and providing enough of that content to encourage those readers to return. However, it doesn’t matter how good your content is: If your blog isn’t attracting enough organic traffic, then the time and money spent investing in that content has gone to waste. …

Accelerated Pages- Mobile Friendly Web Design

What is the Google AMP Project and How Will Accelerated Mobile Pages Affect Your Business?

Google’s promise of a better and faster mobile internet has officially gotten underway. With the release of the AMP Project, Google has transformed the marketing industry for business owners and consumers alike. The new and exciting open-source initiative is aimed to dramatically improve user experiences while creating a mobile-friendly web. Unlike the strides Apple News and Facebook’s Instant Articles have …

How to Get More Positive Yelp Reviews

Eighty-three million people visit Yelp each month, making it a significant influencer in where consumers spend their money.  If that weren’t enough, Yelp not only has a dominant presence on the first page of the search engine result pages (SERPs), but can also make or break a business in today’s search-first, act-next world. Several posts offer tips to encourage people …

21 PPC Mistakes Eroding Your Budget

Pay per click advertising is an online marketing strategy designed to help businesses gain more revenue from online advertisements. By carefully organizing your ad groups and using keyword targeting, businesses can keep costs for their click down. This takes a relatively moderate amount of skill and with some training and experimentation pay per click (PPC) advertising could be successful. If …

is your website mobile ready?

You Need a Mobile Ready Website before April 21st and Here’s Why!

On February, 26th, Google announced two major algorithm changes that will increase the importance of having mobile-friendly content. Starting April 21, Google will increase the weight of mobile-friendliness among their ranking factors. It is worth noting that there will not be varying degrees of mobile readiness, you are either mobile friendly or you aren’t, according to a recent Search Engine …