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TIRED OF SEO COMPANIES WHO OFFER ONE-SIZE FITS ALL SEO PACKAGES THAT WON’T GET YOU RESULTS?

A law firm SEO campaign can dramatically improve your ability to generate leads and clients. A solid SEO strategy and a team that understands your goals is key if you want to connect with your ideal client more often. Your firm isn’t cookie cutter and your SEO strategy shouldn’t be either.

Stellar SEO as seen on SEJ, Website Magazine, semrush, Yahoo small business, rankranger, instapage

Stellar SEO | Spring Hill & Nashville SEO

THE BASICS OF SEO

Search engine optimization (SEO) is a term describing the combined techniques used to improve how visible your website is in organic or local search.

Now, here’s a question – when you type “lawyer in ____ (insert the name of your town or city here)”, does your website appear on the first page of the search results? Is it in the top 3?

Ideally, it should since there is a very slim chance that internet users would even bother clicking on the other pages (less than 2%!). So, if your law firm website is buried somewhere past the first page, how will people know that you even exist?

This is where SEO comes in. It helps your website increase online visibility and exposure in Google search results, which also positively impacts the amount of traffic you get. Sounds simple? The truth is, it is a rather complicated method that requires a specialist’s full knowledge of SEO techniques. After all, you will need to implement a wide range of strategies to create an effective plan.

ELIMINATE WASTED AD SPEND AND MAXIMIZE ROI

SEO and digital marketing as a whole are unique in that you can track and attribute your investments into actual results. Unlike TV or radio, digital marketing enables you to pinpoint the source of your conversions, meaning you can focus your investments on the channels producing the highest ROI.


A LITTLE REMINDER: IT DOES NOT HAPPEN OVERNIGHT…

In an attempt to sign you up, many law firm SEO agencies will try to sell you on quick results. In actuality, SEO is a long term growth strategy. If you are talking with an agency that tells you otherwise, we suggest doing some more research on the topic. While you should expect to see referral traffic from links placed on authoritative sites, rankings will happen at a slower pace. The key is to develop a strategy that finds the happy median between budget and growth goals. A budget that is too low can stretch your campaign out so long that you give up before you see results. When you work with us, we show you where we are headed, how we plan to get there, and how long it will take. More importantly, if your budget will not allow us to achieve your goals, we will tell you. We are an ROI focused agency and we do not take on clients who we cannot help generate a solid return. For some, other methods of marketing may be a better fit for budget or goals.


SEO VS. PPC

Here at Stellar SEO we say PPC ads are like renting a house and SEO is like buying one. PPC ads can be a great tool for generating leads and new clients. The problem that many attorneys face is the high cost per click. Legal services consistently top the list for the most expensive keywords in Google AdWords. Even so, when a campaign is setup properly it can generate a return for as long as you paying for ads. The very moment you stop though, your ads, and visibility are gone. SEO on the other hand can leave your site ranking for months or years after an effective campaign is finished. Combining SEO and PPC is often the most effective strategy but since every case is different, we offer a free 30-minute strategy session to potential clients so that we can explore your goals and find out what is holding you back from achieving them.


LAW FIRM SEO FAQS

SEO or Search Engine Optimization helps drive more traffic to your law firm’s website through increased online visibility. Since almost every person nowadays uses the internet each time he or she needs a particular product or service, it is essential that your law firm gets more exposure on the internet. This is what SEO does.
Unlike PPC, there is no payment necessary each time people click on the link to your website.
With SEO, there is no such thing as an overnight success. It takes time, effort, and a certain budget to elevate your website’s ranking on Google. Various algorithms are applied by search engines when it comes to ranking websites. Search engines also perform constant changes to how they rank websites, and you need to be on top of these updates to maintain your high position in search results.
At Stellar SEO, we make it a point to refine and improve your marketing strategies and SEO campaigns to achieve higher rankings on Google – and stay there.
As mentioned previously, there are several factors that affect your online visibility and content is one of them. Your content should be comprehensive and informative enough to set yourself up as an authority in your field. Stellar SEO offers a wide range of services for your content needs such as blogs, videos, press releases, specialty content, and social media. We make sure that the content we provide is fully compliant with Attorney advertising guidelines and your internal policies.
A blog allows you to share your knowledge with potential clients. Becoming a resource for information on your areas of practice can create trust with potential clients long before first contact is made. Posting new and engaging content will also keep people engaging with your site more often. This works great for staying top of mind among those who could refer someone to your services.
Stellar SEO provides innovative and effective online marketing solutions to law firms. We have a wide selection of digital marketing techniques for your specific needs including local and organic SEO, content marketing, and link building. If you want to boost your online presence and reach more prospective clients, we can help you.

OUR SEO PROCESS

We offer a range of services that will help boost your website’s presence and popularity online.
Among these services are the following:

Your law firm requires and deserves a strong, effective, and up-to-date strategy to establish a positive reputation from your prospective clients. With our solid law firm SEO techniques, we can help you achieve your business goals and set your company above the rest in the industry. Call us or send us an email today to schedule your free strategy session.

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