Whether looking for new shoes or shopping for a business automation system, your target audience is searching for the solutions you offer online every single day and if you do not have an SEO friendly, conversion optimized website, they aren’t going to find you, regardless of whether you serve a global customer base or just the Nashville area.
Make a Great First Impression or it May be the ONLY One You Get to Make.
You may be offering the best products or services but if your website does not make a great first impression, they will likely never know about those products or services. While most people can toss up a simple site, not nearly as many people understand the principles of building trust, optimizing for conversions, and crafting a message that captivates the viewer within a few seconds of landing on your site. Our team is highly experienced in building, testing, and refining sites to meet and exceed your expectations.
They Have to Find You to Buy From You!
A great website is one that will attract new traffic, gaining exposure for your business. Of course you are not just looking for clicks but for visitors who will stay on the site and possibly buy your products or services. This is what a website that is properly designed will do for you. There are many companies that focus solely upon building websites that look nice but they pay little attention to ensuring the basic SEO best practices have been followed. This all to common issue results in nice looking sites that don’t drive sales or yield an ROI. We are a marketing agency specializing in SEO and design, meaning that you will get expertise from both viewpoints, ensuring your site is built to perform and drive new leads and increased sales.
Mobile is a Must Have
In early 2015 Google released an update giving favor to sites that are mobile friendly, even so, there are many web design companies in Nashville still building sites that are not mobile ready. This is harmful to your rankings and frustrating to your site visitors resulting in lost leads and sales. Regardless of where you have your design work completed, make sure it will be mobile friendly.
The Devil is in the Details
When your website is built there are several ways to accomplish the same task. Let’s say that you want to style a row of text to be larger and a different color than the rest of the article. You could do this using inline HTML but, that would be an outdated practice that when used repeatedly will slow down your site loading times, resulting in lost sales. To the average person a site built using inline HTML may look just like a site using style sheets as they should be. The point being, make sure you are talking to your designer about whether or not they are using the most up to date coding standards. As an SEO company, we live and breath site performance so you can rest assured that our sites are blazing fast, properly coded, and ready to perform.
Your website is one of the most important assets your business has. It can reinforce your brand message, drive sales, and serve as a platform to educate and engage with your idea customers. When you are ready to work with a Nashville web design company that can meet your goals and exceed your expectations, we are here and ready to help. Get in touch by calling (615) 953-9493 or use the contact form to request a call.