Adding SEO to your law firm marketing strategy is a great way to put your legal services in front of those who are actively searching for legal help.
While other forms of law firm marketing certainly exist, not many of them connect you directly to customers actively searching for your help. SEO marketing yields an average close rate of 14% compared to the industry standard of 3%, making it the best choice for marketing your law firm.
SEO Sounds Amazing. What Is It Though?
Search engine optimization (SEO) is the process of improving your online visibility so that people searching for your product or service will find you instead of your competition. While this may sound simple enough, SEO can be broken down into two segments, both of which are filled with numerous variables. The two parts of SEO are on page SEO and link building.
On page SEO is the process of optimizing the coding of your website, developing search friendly content and meta data, and testing and improving variables such as site speed to create the best possible user experience for those who do find your website via search.
Link building and citation building are two ways to increase the visibility and authority of your website, leading to higher search rankings. Link building is the process of reaching out to other websites and getting them to link back to your website. Gaining links from those sites will increase the authority of your website and each link is also a way for people to directly find your services. If you get links from sites that are viewed negatively by Google, then your site will be viewed negatively by Google so it is VERY important to be selective when gaining links from other websites.
In order to make sure you have a solid understanding of where your website needs to be improved, we offer complimentary SEO consultations to law firms. Even if for some reason you decide not to partner with us, you can still receive an actionable SEO consultation which will allow you to understand where you are currently and how to improve your website significantly.
Call now to setup your SEO audit or complete the online request form. What do you have to lose? Call (615) 953-9493 now!
At Stellar SEO we make a promise to all of our clients to not only provide exceptional SEO services, but to also offer awesome (Stellar!) service during every step of the process. From the time you first visit our site until after you are a satisfied customer, we will be here to answer any questions that you may have and offer guidance to set you on the course for success.
Simply put, SEO is a great way to market your law firm. Generating new leads, building your brand recognition, and saving significantly compared to less effective forms of law firm marketing are just a few of the benefits you will enjoy when working with our team which specializes in SEO for law firms.
Stellar SEO is comprised of proven and experienced marketing professionals who have helped numerous clients to date. Whether you marketing for a local law firm or you are offering personal injury services to a national audience, Stellar SEO can increase your online visibility.
Schedule your free consultation with law firm SEO expert Travis Bliffen today!
Don’t forget to sign up to receive exclusive marketing tips via email!