31% of searches for attorneys and related legal services are conducted on mobile devices. 75% of mobile searches result in consumers taking action within 24 hours. Do you really want to miss those leads?
If your firm paid to advertise on three billboards and one of them had the wrong number; would you fix it?
If your website is not mobile ready; is that really any different than having a wrong number on your billboard?
No! So why aren’t you fixing your website?
I have found law firms hesitate in switching to mobile ready sites for two primary reasons.
- They are not aware that they need one.
- They do not know how to make the switch.
As mentioned above, searches from mobile devices already account for nearly one-third of all searches and this number is only going to grow in the future. As for the process of switching to a mobile-ready site, that can be pretty painless as well.
While you may be tempted to modify your current site so that it is responsive, chances are you would be better off to take advantage of this time to have a new website developed that will actually drive clients to your law firm.
When you decide to update your website, you are going to have two options.
You can create a dedicated mobile site or you can have a responsive website designed. If you choose a dedicated mobile site, users will be redirected to the mobile version of your website when browsing from a mobile device. If you choose to go with a responsive site, users will see the same site as desktop users, it will just re-adjust the size of the website elements so that they can be easily viewed from devices of various sizes.
I recommend having a responsive site designed and here is why.
When you have a separate mobile website you have to setup redirects to make sure users end up on the correct page. If you have very many pages on your website, this will amount to a lot of extra work or added expense and that is in the best case scenario. Google has even stated that faulty redirects is a common problem when using dedicated mobile sites.
As highlighted in the image above, many people who try to set up dedicated mobile sites end up redirecting users to the wrong mobile page. Keeping redirects straight on a small site may seem pretty simple but think about an eCommerce site with a few thousand pages… not something I want to have to keep up with, especially when there is a better option.
Responsive sites are designed in such a way that each page of the website adjusts based on the size of the viewers’ screen and the device they are viewing from. When coding a responsive website, the developer will set parameters that tells the site how to behave based upon the device the website is being viewed from. This allows users to have the optimal browsing experience.
For example, if a potential client is viewing your website from a mobile phone, you may not want to bother them with email sign up forms, however when they are viewing from a tablet, you may want to give them options to stay in touch.
Regardless of whether you opt to go with a dedicated mobile site or your choose a responsive website design, you need to make sure your site is mobile ready in 2015 or you are going to miss out on leads daily. Not only will users leave a site that is not easily browsed from a mobile device but Google will also penalize you with lower search rankings, neither of which I would want to happen to my law firm.
If you would like to discuss your website upgrade options with our team, please give us a call today. (615) 953-9493
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