Law Firm SEO Audit Service

Find Out Why Your Website Isn’t Ranking & How to Fix It.

Our SEO Audit Service Provides A Deep Look Into Your Website, Content, and Link Profile.

If you have ordered an SEO audit in the past, chances are it was the standard “technical” SEO audit. Our service is designed to instead take a look at your site and issues more holistically. Through a combination of technical checks, content quality & optimization checks, and a review of your existing link profile, we cover all the bases.

Why Should You Get A Website Audit For Your Law Firm?

In order to build an effective content or link building plan, you must first have a solid foundation. An audit helps you uncover the issues that will reduce or negate the benefits of content marketing and link building. Put simply, you need an audit to build an accurate roadmap to get from where you are to where you want to be.

Our SEO audit services have uncovered complex issues and helped penalized sites recover, going all the way back to 2012. If your website is struggling to gain traction and you are not sure where to go next, we can change that.

Our base audit pricing starts at $2500, but specific pricing is based upon your needs and goals. The turnaround time is 30-45 days. To request a custom quote and discuss your issues further, please reach out to request a consultation today.

How Our Audits Work

We Provide A Deep, Multi-Stage Audit

There are three pillars of successful SEO campaigns. Technical SEO, content optimization, and link building. Our audits looks at all three areas to find the real issues.

We Review Your Issues

The real purpose of an audit is simple. We want to figure out how to take your site from where it is now to where you want it to be. In order to do this, we start by understanding your goals. Once we know what you want to accomplish, we work backwards to build a plan to get there.

You Get A Personal Walkthrough

Once your audit is complete, we schedule a 1-2 hour review session. We walk you through our findings in detail, helping you to better understand the best path forward.

Why Not Just Get a Free Audit?

There are plenty of companies that will offer you a free “SEO audit”. The reality is, a free audit is really just a sales pitch in disguise. Our SEO audit services are designed to solve real, complex problems and give you expert insights into what issues are holding your site back. A lot of people can find similiar information, the real value of our audit is in the expertise behind interpreting that data.

Frequently asked questions

As mentioned, our audits touch on all three pillars of SEO: technical, content, and link building.

We cover each of these on the sitewide level as part of our standard audit service.  Our base audit includes over 180 checks and our page level reviews include over 50 checks per page. We can also audit your GMB and local SEO presence, when applicable.

Here are some of the key areas covered in a typical website audit:

  • Technical SEO Issues
  • Site Speed
  • Site Security
  • User Experience & CRO practices
  • Google Analytics & Search Console Review
  • Sitewide Content Auditing (not page level optimization)
  • Backlink & Anchor Text Profile Review
  • GMB/Local SEO Auditing
  • Competitor Keyword Analysis for Organic & GMB
  • Keyword Cannibalization Checks

For more in depth audits, we can also provide page level content, link, and anchor text audits as well. The number of pages reviewed will determine the additional cost for this level of auditing.

While we follow a framework for auditing each site, the output of our service is different based upon the issues we encounter.

Some sites may require more attention in the link audit portion whereas others have a lot of content optimization issues. 

Regardless of which problems are most prevalent with your site, our team will carefully evaluate your website and find areas of opportunity. We go into this in more detail in our law firm SEO guide as well as our link building & SEO audit guide.

Once you hire us to complete an audit, we will go through an intake process to gather specific information about your goals and any particular concerns. This is a combination of an intake form and a kickoff call.

We will also need access to Google Analytics, Google Search Console, your website, and in certain situations hosting access.

Yes, our SEO audit process is broken down into the three main pillars.

In some cases, you may already know which of those pillars is most likely causing you issues. Since our SEO audit services are tailored to solving your unique problem, we can spend more time on some areas and less on others. 

We will still do all of the basic checks to confirm that you don’t have issues you are unaware of, but the majority of the time will be spent diving deep into your main areas of concern. We can also offer more advanced auditing options to tackle specific challenges such as link audits and page-level website content audits.

This will vary by company and situation. In most cases, established websites should be audited in one or more areas to find and fix any hidden issues.

If you have a brand new website, without existing links, keywords, or content, then a competitor analysis, keyword research, and a website launch roadmap is going to be the best way to establish an effective SEO strategy.

The best way to determine exactly what is needed is by scheduling a consultation so that we can learn more about your situation and provide you with a personalized recommendation for next steps.

We believe that anything worth doing is worth doing right. An audit helps to ensure you are putting the best possible plan in place.

Once the audit and consultation are completed, you will have the information needed to start fixing your issues and moving towards reaching your goals. This can be done by your internal team or you can work with us to get those fixes implemented. If your site is on a platform like Justia, we can work with them to guide technical & on-page corrections as well.

We provide end-to-end SEO services for law firms in addition to our award winning content and link building services.


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