To sell a product or service, you must highlight it to the right target audience. But first, the search engines must find you. An effective way to accomplish this is by partnering with well-established bloggers.
Finding a good blogger with a trusted voice in your niche can earn your brand approval. However, much research is involved in finding and communicating with well-respected bloggers for link-building opportunities.
In this article, we’ll discuss the best blogger outreach tools for 2024 to help with this process.
Need For Blogger Outreach Tools
Blogger outreach tools are part of modern marketing campaigns. It’s best to learn them as soon as possible.
While manual outreach has benefits, this strategy has its fair share of challenges. It is tedious work, and there is a high chance of missing out on valuable bloggers for your brand.
Creating the perfect pitch for the right online influencer can be tricky without a good tool. You might forget to follow up with a blogger or two during your outreach efforts, and you could waste time with someone who isn’t interested in your brand.
Discover successful blogger outreach tools to alleviate these issues and enhance your outreach campaigns’ efficiency, link tracking, and scalability. They are great for email verification, managing relationships, and more.
When To Use an Agency Vs. DIY Blogger Outreach
There are two main approaches to finding potential link-building opportunities to create outreach campaigns: You can contact an agency that offers a blogger outreach service or opt for the DIY route.
This is what both methods have to offer:
Agency
Companies specializing in outreach are effective for businesses that don’t have the resources or the time to conduct an outreach program. An agency has a vast network of professional connections and expertise in outreach marketing. They can help you contact bloggers who are the right fit for your brand. The agency will handle the initial communication as they cast a wide net to get you a good number of interested bloggers.
DIY Blogger Outreach
The DIY route may be more appealing if you’re a small business with a tight budget. One big advantage of this method is you can build a more direct relationship with bloggers, potentially turning them into a long-term partnership. Plus, you get to decide how many bloggers to reach out to and what percentage to pay for sponsored posts, and you have control over all the details of your outreach campaigns.
How To Get Started with Blogger Outreach Campaigns
Find People on Your List
The first step in your blogger outreach strategy is researching the people you should contact for marketing. Bloggers, social media influencers, and even journalists are good contacts depending on your niche.
The most important thing to remember is to be mindful of who you work with. Certain bloggers will be willing to post or tweet about your business for free. However, such marketing content will not help your business in the long term.
Focus on building a relationship with voices that matter in the niche. The support of someone authoritative will give your brand some well-needed recognition.
You can search for authoritative voices on YouTube. Type in the niche you belong to and see what comes up. Who are the YouTubers reviewing or covering content related to your business?
The same goes for Google searches. You should create a list of the blogs that appear in the initial search engine results.
Your influencer outreach campaigns should include spending time on TikTok and Instagram. Watch video content from people who have created a following in your niche. Do they have an engaged audience?
Finding the right blogger outreach tool that filters potential partnership opportunities by niche, reach, and engagement can make the research process easier.
Performing the Outreach
Once you have created your initial list, it’s time to start doing outreach. We’ve created a list to help you manage outreach campaigns.
Shortlist: It’s always best to edit your initial list. Aim to be as targeted as possible to ensure better results. Even if a blogger is an authoritative voice in your niche, the type of content they post might not be the right fit for your business. Spend time familiarizing yourself with the blogger’s content creation style. Knowing how they write and edit content will help you polish your pitch.
The Pitch: After finalizing your list, it’s time to send out some emails. Influencers aren’t strangers to getting pitch emails. Some of them likely get hundreds of such emails every week. That’s why you should try to distinguish your email from the rest. You can do so by having an attention-grabbing subject line. Once a blogger (likely their management team) opens your email, try not to bombard them with details in the body. The initial email should be clear and concise. Describe your product and why teaming up would be beneficial for both parties. You can always send more details once you’ve initiated a conversation.
Unique Selling Point: The USP, or Unique Selling Point, is crucial in making a business distinct from the competition. Your pitch should highlight why your service is better than the rest and what your business brings. A compelling USP can lead to bloggers becoming more interested in working with you.
Be Transparent: Don’t beat about the bush when wanting to work with a blogger. This is a business opportunity, and you should treat it as such. You want the influencer to help get the word out about your business while, in return, you compensate the influencer. Said compensation can be through a monetary payment, an affiliate link, a giveaway for their audience, and more (depending on the marketing strategy you are working with).
Follow-up: Don’t hesitate to follow up with an online influencer. Sometimes, emails get lost in the pile. There’s no harm in contacting a blogger again, even if you didn’t receive a response to your first email. However, bombarding a blogger with follow-up emails will not necessarily yield results. We recommend you stop after the third or fourth follow-up email. Also, don’t hesitate to follow up after the initial response. For example, if a blogger replies to your first email by saying they will get back to you in a couple of days, send them an email as a “just checking in” or a “reminder” if you haven’t heard back from them. Certain bloggers tend to get busy and forget about continuing their conversations with new businesses they might want to work with.
Accept Rejection: You need to be ready to accept rejection. If a blogger states they aren’t interested in working with your business, you do not need to continue pleading your case. It won’t work and doesn’t reflect well on your business.
Respect the Pay Rates: Bloggers have various pay rates depending on the type of promotional partnership they are being asked to do. Certain bloggers charge more for video content compared to a written article. As a business, you should respect the pay rates, even if you might disagree with them personally. Don’t force an influencer to give you a discount for promoting your product or service. If they are beyond your budget, it’s better to try elsewhere. Being respectful allows you to maintain a good relationship with the blogger so you can reach out to them once your business grows and you have a bigger promotional budget.
List of Powerful Blogger Outreach Tools
Your outreach strategy can be made easier using powerful blogger outreach software. These tools help you streamline finding and targeting the right bloggers in your niche. You can filter the results depending on the location, number of followers, etc.
Let’s review the 20 best blogger outreach tools you should know about. Try some of them out and see which ones work best for you.
Respona
Respona is an outreach tool that markets itself as an effective way to streamline the outreach process. It’s best for anyone looking to be featured in podcasts and industry publications.
Key Features
- Templates: Respona has numerous pre-made templates for outreach strategies focusing on bloggers, podcasters, journalists, and influencers.
- Finding outreach opportunities: This tool can help you search for opportunities via Google or Google News.
- Verified emails: This tool allows you to collect verified email addresses of influencers or their management teams to ensure your emails reach the right person.
- Email personalization: Respona helps you personalize each email to guarantee you get the expected response.
- Podcasters: You can use this tool to help book interviews or other marketing opportunities with leading podcasters in your niche.
Drawbacks
- The high pricing levels are too much for small businesses.
- Due to the sheer number of features, understanding how to use Respona properly might be challenging.
Pricing
Respona offers three service tiers. The ‘Pro’ Package is recommended for in-house teams and will cost you $399/month. It has a 14-day free trial for you to test it out. The ‘Unlimited’ Package is for small agencies and costs $799/month. Lastly, the ‘Enterprise’ Package is for larger teams and takes a more customizable approach with pricing.
Image via Respona’s official website
Hunter
Hunter is an effective B2B outreach tool focusing on helping you connect with authoritative voices in your niche.
Key Features
- Domain Search: Hunter’s domain search feature will help you find the best person to contact from a company or website you are interested in.
- Email Verifier: This feature minimizes email bounces by providing verified email addresses.
- Email Personalization: Hunter also helps ensure your outreach emails sound authentic and engaging.
- Reach Inboxes: Hunter will verify your lists and ensure optimal deliverability by sending emails from your Gmail, Google Workspace, or Outlook account.
- Seamless Integration: It works seamlessly with other tools, including Google Sheets and CRM integrations.
Drawbacks
- More clarity is required when it comes to how credits are used.
- It doesn’t offer an alternative contact option if an email can’t be verified.
Pricing
Hunter offers four service tiers: a ‘Free’ Package, a ‘Starter’ Package for $34/month, a ‘Growth’ Package for $104/month, and a ‘Business’ Package for $349/month.
Image via Hunter’s official website
Ninja Outreach
Ninja Outreach is a useful tool for those looking for Instagram and YouTube influencers to help with brand marketing.
Key Features
- Business Profiles: This tool makes it easy to find numerous business profiles of potential bloggers and influencers you might want to work with.
- Built-in CRM: The built-in CRM allows you to manage multiple projects simultaneously.
- Instagram search: With this feature, you can filter the search by Followers and Engagement Rate.
- YouTube search: This feature lets you filter the search by Subscriber count, keywords, and overall engagement with the channel.
- Save Interactions: This tool helps you record your conversations during the outreach steps. You can receive notifications when a potential lead replies, or it’s time for a follow-up.
Drawbacks
- The number of features might feel overwhelming at the beginning.
- The free trial doesn’t offer all the features for a proper demo.
Ninja Outreach offers three service tiers, with a 7-day free trial for each. The ‘Bronze Ninja’ Package is $49/month. The ‘Silver Ninja’ Package is $99/month. And the ‘Gold Ninja’ Package is $199/month.
Image via Ninja Outreach’s official website
SEMrush
Most of you know SEMrush and rely on it for SEO metrics. This marketing tool can provide valuable data for your outreach program, find influencers in your niche across multiple social media platforms, create effective backlinks, and promote brand awareness.
Key Features
- Link Building: SEMrush gives you multiple ways to obtain backlinks. Whether it’s guest posting or product reviews, you’re bound to find the leads you want.
- Backlink Gap: This particular feature lets you create a list of websites linking to your competitor but not to you.
- Email Verifier: This feature helps verify the emails you’re using to ensure your emails reach the right person.
- Personalization: SEMrush offers tons of tools to personalize your pitch emails.
- Customization: You can customize your outreach projects to receive important notifications for them, track responses, limit team member access, and more.
Drawbacks
- The pricing models might be expensive for small businesses.
- As one of the more “vast” outreach tools, the learning curve might be a bit steep for beginners.
Pricing
SEMrush offers three service tiers: the ‘Pro’ Package is $129.95/month, the ‘Guru’ Package is $249.95/month, and the ‘Business’ Package is $499.95/month.
Image via SEMrush’s official website
Mailshake
Mailshake is an AI-powered sales engagement and B2B outreach platform. It automates the entire cold-calling process, making it efficient.
Key Features
- Data Finder: You can easily filter prospects by specific role, location, or company, and all three filters can be combined.
- Tracking: View every email, social message, and phone call received across multiple outreach campaigns to get a bird’ s-eye view of a prospect.
- Cold Calling: This tool offers unlimited VoIP (Voice over Internet Protocol) calls to the US and Canada. International calls are inexpensive.
- Increased Response: You can boost your response rates by incorporating LinkedIn and social media into the outreach sequences.
- Live Training: Register for training sessions to polish your outreach efforts.
Drawbacks
- Doesn’t offer a lot of customization.
- Doesn’t guarantee inbox deliverability for bulk emails.
Pricing
Mailshake offers three service tiers: the ‘Starter’ Package is $29/month, the ‘Email Outreach’ Package is $59/month, and the ‘Sales Engagement’ Package is $99/month.
Image via Mailshake’s official website
BuzzSumo
BuzzSumo is an outreach tool that inspires you by providing data to generate possible outreach content ideas.
Key Features
- Content Discovery: You can easily browse topics, trends, and forums to see which areas to target to help with your brand marketing.
- Backlinks: You receive insight into a website’s linking data to key domains and competitors.
- Account API: The tool can be customized so you can receive alerts for newly created links, content updates, and more.
- Finding Influencers: From Twitter, Facebook, and more, you can create a list of influencers depending on their audience engagement rates.
- Monitoring: Whether it’s Google News alerts, email replies, and more, numerous features help you monitor what you want.
Drawbacks
- The free trial lacks most features.
- The price may be too expensive for small businesses.
Pricing
BuzzSumo offers four service tiers. The ‘Content Creation’ Package is $199/month. The ‘PR & Comms’ Package is $299/month. The ‘Suite’ Package is $499/month. And the ‘Enterprise’ Package is $999/month. You can try each of these tiers with a 30-day free trial before making a final decision.
Image via BuzzSumo’s official website
FollowUpThen
As the name states, FollowUpThen is a tool for setting up email reminders and helping you with follow-up campaigns.
Key Features
- Autocomplete: The autocomplete feature allows you to craft personable emails in seconds.
- Private and Group: You can use the tool to send private or group reminders depending on your needs.
- Threading: The tool allows you to thread emails, creating a connected conversation chain.
- Add-Ons: Certain add-ons can help you increase your follow-ups with SMS reminders, Response Detection, and Calendar Integration.
- Time Formats: This tool makes it easy to format follow-up content while being aware of different time zones.
Drawbacks
- It doesn’t offer much except for follow-up content.
- The free option is limited.
Pricing
FollowUpThen offers three service tiers: a ‘Free’ option, a ‘Base’ Package for $4/month, and a ‘Team’ Package for $4 per user/month.
Image via FollowUpThen’s official website
Traackr
Traacker promotes itself as a one-stop solution for efficiently handling entire influencer campaigns.
Key Features
- Growth: You can curate a long list of online influencers that match your marketing niche to find potential opportunities.
- Optimize: The tool allows you to allocate a budget for blogger outreach campaigns and use features to improve spending efficiency.
- Scalability Analysis: The powerful analytics allow you to analyze trends and data related to your campaigns. Cross-campaign data helps you optimize for future campaigns.
- Competitive Intelligence: You can examine your competitors’ campaigns and see what changes can benefit your business.
- Product Seeding: The tool can help you save time activating the right influencers, capturing their preferences, and automating the communication process.
Drawbacks
- The price may be too much for certain businesses.
- Doesn’t have a free trial.
Pricing
Traackr offers three service tiers: the ‘Growth’ option is $20,000/year, the ‘Standard’ Package is $32,500/year, and the ‘Plus’ Package is $55,000/year.
Image via Traackr’s official website
Pitchbox
Pitchbox is an all-in-one link-building software for various businesses, including publishers and SEO agencies.
Key Features
- Quick: The tool lets you quickly move through multiple prospecting profiles and intuitive keyword searches. All of this works to help you find the right influencers in seconds.
- Customizable: Your email outreach communication can be optimized and customized to your target influencer marketing.
- Data-Driven Decisions: You can track each step of the outreach process, including data from team members to help with optimization.
- Resources: Pitchbox provides numerous resources, including blog posts and other tips, to help you learn how best to use this outreach tool.
- Automated Follow-up: The follow-up process can be automated, including personalized outreach emails, reminders, and accompanying data sets.
Drawbacks
- Doesn’t have a free trial.
- One of the more expensive outreach tools out there.
Pricing
Pitchbox offers only two service tiers: the ‘Professional’ option, which costs $550/month, and the ‘Enterprise’ option, which is $1500/month. This service doesn’t offer a free trial, but you can book a demo.
Image via Pitchbox’s official website
Tomoson
Tomoson is a program designed to provide fresh content ideas regularly so you will never run out of content to share.
Key Features
- Content Inbox: You get a daily supply of content and ideas in your inbox. Simply select your ideas and post them with a few clicks.
- Easy Scheduling: You can create batches of online content and then schedule them to maintain a regular stream of content uploads.
- Influencer Database: The tool has a database of more than 50,000 influencers that can be filtered by demographic, engagement levels, and more.
- Escrow Payments: All payments are held in a neutral bank account. Payments are released once the agreed-upon promotional task has been completed.
- Insight: The tool provides detailed reports showcasing ROI. You can also see how a promotional post performs and how the audience engages.
Drawbacks
- Needs more focus on offering free products to influencers for review.
- Doesn’t have influencer leads for very niche brands.
Pricing
Tomoson offers five service tiers. The ‘Basic’ plan costs $49 monthly, while the ‘Starter’ plan costs $99. The ‘Business’ package is $199 per month, the ‘Agency’ level is $399, and the ‘Scale’ level is $599 monthly. They also offer a 21-day free trial to test their services before committing.
Image via Tomoson’s official website
Klear
Meltwater, the global analytics and social media monitoring tool, has acquired Klear. The transfer has enhanced Klear’s already-established features for blogger outreach.
Key Features
- Tons of influencers: This blogger outreach tool lets you choose from a wide variety of potential leads, including YouTube, Instagram, Twitter/X, and more.
- Research: Hone in on your target audience with this tool’s detailed research data.
- Monitoring: The user-friendly campaign monitoring feature offers insights to help you optimize your social media outreach.
- Chrome Extension: The useful Chrome extension adds Klear badges to your Twitter/X feed. The badges help you understand what interests your followers.
- In-app Workflows: The tool can aid with boosting productivity by letting you create workflows for your entire team.
Drawbacks
- There is no transparent pricing model.
- The learning curve might be steep for beginners.
Pricing
Klear offers four service tiers: ‘Essentials,’ ‘Advanced,’ ‘Suite,’ and ‘Enterprise.’ Pricing isn’t listed on their website, so you must ask a representative for details. You can also schedule a demo to see how it works.
Image via Klear/Meltwater’s official website
Yesware
Do you need to send personalized outreach emails? Yesware is a blogger outreach tool helping sales teams engage in effective email outreach at scale.
Key Features
- Integration: This tool easily integrates with all the tools you already use. To do so, sign up with Microsoft or a Gmail email ID.
- Email insights: This outreach tool lets you see when a potential influencer reads the emails you sent, clicks on any included links, and views the attachments.
- Templates: You can easily save top-performing emails as templates for your team to reuse.
- Scheduling: Easily schedule meetings thanks to integration with Zoom and Microsoft Teams.
- Engagement data: Get detailed insights on email performance and tips for improving your outreach efforts.
Drawbacks
- Focuses more on communication through outreach emails.
- The free trial version is limited.
Pricing
Yesware offers five service tiers:
- Free Forever
- Pro: $15/month
- Premium: $35/month
- Enterprise: $65/month
- Custom Plan: Pricing varies
They also offer a 14-day free trial to test out their features
Image via Yesware’s official website
Ahrefs
Ahrefs, best known for SEO metrics, is one of the most well-known outreach tools. It is packed with features to boost link-building campaigns.
Key Features
- Competitors: You can analyze the type of link-building campaigns run by your competitors to create your own.
- Optimization: Ahrefs offers a variety of audit and optimization features to ensure your website performs at its best.
- Keyword research: You can generate a list of keywords customers use in your brand niche.
- Ideas: You can discover content ideas and identify the right bloggers to help promote them.
- Tracking: Track all aspects of your outreach program on a single platform.
Drawbacks
- It can be a formidable tool to master.
- The keyword research feature might be weaker compared to certain competitors.
Pricing
Ahrefs offers four service tiers. The ‘Lite’ option is $129/month. The ‘Standard’ plan costs $249/month. The ‘Advanced’ option costs $449/month. Finally, the ‘Enterprise’ tier costs $14,99/year.
Image via Ahrefs’s official website
BuzzStream
This outreach tool includes features covering the entire blog outreach process.
Key Features
- Blog Discovery: You can discover numerous blog post creators that cater to your target audience.
- Contact Information: You can find verified emails and other contact information to contact bloggers and influencers.
- Email Automation: This tool lets you easily automate email sequences and related follow-ups with customizable templates.
- Campaign Status: You can view your campaign’s performance with analytics on contacts, responses, and follow-ups.
- Team Management: This tool allows you to see how the rest of the team has been performing and what can be done to boost productivity.
Drawbacks
- Email integration could be improved.
- Notification-related issues might occur.
Pricing
BuzzStream has 4 service tiers. The ‘Starter’ option is $24/month, the ‘Growth’ plan is $124/month, the ‘Professional’ option is $299/month, and the ‘Custom’ tier is $999/month. They offer a 14-day free trial for the first three tiers.
Image via BuzzStream’s official website
SparkToro
SparkToro is a blogger outreach tool that uses data from social media platforms to identify topics of interest in your niche market.
Key Features
- Affinities: Use SparkToro to learn about the websites, YouTube channels, social media accounts, and podcasts visited by your intended audience.
- Keywords Research: This tool helps generate leads by listing the keywords and related search engine queries your audience uses.
- Filter: You can filter your audience by gender, age, skills, education, and more to ensure you are creating the most targeted online content.
- Resources: Gain access to blog posts and video tutorials to help you make the most of this tool.
- Interface: SpartToro has a visually appealing and user-friendly interface among the various blogger outreach tools.
Drawbacks
- It may not deliver the best results for particular niches.
- Not the strongest keyword research tool.
Pricing
SparkToro has four service tiers: the ‘Free’ option and the’ Personal’ plan, which costs $38/month; the ‘Business’ option, for $112/month; and the ‘Agency’ tier, which is $225/month.
Image via SparkToro’s official website
NeverBounce
NeverBounce is another link-building tool focusing on outreach emails and ensuring your email list is clean and spam-free.
Key Features
- Proprietary Cleaning: NeverBounce has a 20-step proprietary cleaning process that includes checking each email up to 75 times.
- High-Risk Detection: Potentially harmful emails are identified and eliminated.
- Free Scrubbing: Duplicate emails and wrong syntax are removed at no charge.
- All Types of Emails: Validates emails from B2B, B2C, and major companies globally.
- Validation: Uses SMTP and additional proprietary methods to perform advanced mail server verification for user identification.
Drawbacks
- Doesn’t offer much outside of email-centric outreach.
- It might need some improvement on bounce rates.
Pricing
NeverBounce uses a pay-as-you-go pricing system:
- Up to 10,000 emails: $0.008/email
- Up to 100,000 emails: $0.005/email
- Up to 250,000 emails: $0.004/email
- Up to 1,000,000 emails: $0.003/email
- Enterprise Package: Pricing is available upon request for over 1,000,000 emails.
Image via NeverBounce’s official website
Snov.io
Snov.io is another blogger outreach tool you should know about. It helps you find and verify emails while creating effective outreach campaigns.
Key Features
- Email Finder: You can find emails based on various parameters. You can select the domain, company, or name. Leads can be generated via job title, location, and skills.
- Email verification: You can verify all of the emails in your list. The tool will detect any duplicate addresses.
- Email drip campaigns: All your outreach emails can be scheduled, and the follow-ups can be automated.
- Easy Integration: It Integrates seamlessly with Gmail to track your emails.
- Easy to use: Snov.io doesn’t require a complicated setup. You should have everything up and running in under 5 minutes.
Drawbacks
- Doesn’t offer much outside of email-centric outreach.
- The credits disappear if not used up in 30 days.
Pricing
Snov.io offers four pricing tiers. There’s the Free trial and the ‘Starter,’ which costs $30/month. The ‘Pro’ starts at $50/month and can go up to $554/month, while the ‘Managed Service’ package costs $3999/month.
Image via Snov.io’s official website
Crystal Knows
If your blogger outreach campaign involves connecting with someone you have never talked to, Crystal Knows can help form a connection by providing insights into their personality.
Key Features
- Personality traits: You can identify a blogger’s personality traits to help optimize your email content and phone calls.
- Strategic advice: The tool lists dos and don’ts pertaining to phone conversations and constructing email leads.
- Integrations: This tool has an easy integration feature. You can view personality profiles from Linkedin, Salesforce, and more.
- Playbooks: Review the tool-provided playbooks (for managers and team members) to prepare for any interview.
- Team productivity: This tool is beneficial for understanding the influencer leads, detecting team weaknesses, and identifying blindspots that need to be worked on.
Drawbacks
- Data may not be the most research-backed.
- The free option has limited features.
Pricing
Crystal Knows offers four pricing tiers. There is a Free trial, and the ‘Premium’ option is $49/month. You must contact a representative for pricing information for the ‘Business’ and ‘Enrichment’ options. You can also request a demo for the Business and Enrichment plans.
Image via Crystal Knows’s official website
Apollo.io
Apollo is another blogger outreach tool you should know about. This tool is designed to help you find leads, craft personalized communication, and analyze audience engagement.
Key Features
- In-Depth Data: The database includes 275 million global contacts and 73 million global companies, providing more than enough data to optimize your email templates and calling scripts.
- Automated Plays: You can use Apollo to automate the blogger lead generation process.
- Notifications: You can set reminders for specific trends so you can act while they are still prevalent.
- Personalization: You can create highly personalized initial emails and follow-ups to keep the conversation going with potential blogger leads.
- Easy integration: Apollo integrates seamlessly with LinkedIn, Gmail, HubSpot, and more, allowing you to use it wherever you go.
Drawbacks
- The customer service could be better.
- The free tier has limited features.
Pricing
Apollo offers four pricing tiers. They offer a Free trial, and the ‘Basic’ option costs $59/month. The ‘Professional’ level is $99/month, and the ‘Organization’ level is $149/month. You can also request a demo to see how it works.
Image via Apollo’s official website
Salesloft
Our final link-building tool on this list is Salesloft. This blogger outreach tool describes itself as the first AI-powered revenue orchestration platform.
Key Features
- Rhythm: This is the name of this tool’s AI-powered signal-to-action engine. It provides your team with direct buyer signals to optimize branded content and generate leads.
- Lead Management: You can track leads and maintain an organized record of relevant sales activities.
- Automation: Your follow-up email outreach campaign can be automated.
- Forecast: This feature combines real-time human insights and AI to predict future sales outcomes, helping you shortlist bloggers to work with in the future.
- Resource Centre: Salesloft offers a wealth of content to help you harness the power of this AI tool and streamline your blogger outreach process.
Drawbacks
- Gmail extension functionality needs some work.
- Pricing information is not transparent.
Pricing
Salesloft offers three pricing tiers: Essentials, Advanced, and Premier. However, the company isn’t public about the actual pricing for each level. You can request a demo and contact a representative to learn more about the costs.
Image via Salesloft’s official website
How to Know Which Is the Best Blogger Outreach Tool?
As you’ve noticed, many blogger outreach tools are available to help with your link-building efforts. Deciding which one to try can be tough, especially when most don’t offer a free trial.
To help narrow your choices, let’s examine some key factors when selecting the best influencer outreach tool.
Understanding Your Needs
First, you need to know what type of outreach campaigns you want to run. Are you looking to get backlinks through review blog posts? Do you want social media posts to spread the word about your brand? Are you interested in publishing guest posts?
Different outreach tools serve various purposes. Some help you find podcasters and media publications; others focus on YouTube and Instagram influencers for content promotion. Specific marketing tools are designed to assist with follow-ups.
Setting Goals
Once you know what kind of content promotion you want, set clear goals for the amount of content you wish to generate. Ask yourself the following questions:
- How many guest posts do you plan to write?
- How many product reviews are you aiming for?
- What level of audience engagement are you looking for?
Your goals will guide you in choosing the right blogger outreach tools for reaching out to influencers.
Finding Relevant Bloggers
It’s important to be targeted in your approach and reach out to bloggers interested in featuring your brand. A content creator with a smaller but engaged audience in your niche would be a good fit.
Consider marketing tools that filter and categorize potential bloggers based on parameters relevant to your niche.
Seamless Collaboration with Bloggers
Efficient blogger outreach tools should offer features that make communication between you and the influencer as seamless as possible.
Consider using a blogger outreach tool that allows you to automate follow-ups, work as an email finder, create engaging initial emails, and set parameters for your team. The tool should be easy to integrate with other apps you already use.
Certain influencer marketing tools even allow you to communicate with bloggers and other influencer leads within the app.
Measurable Results
The best blogger outreach tools should enable you to monitor your outreach efforts. How will you know what to tweak or improve if you aren’t getting the right data analytics?
The best outreach tools comprehensively view your campaigns, including engagement levels, ROI, and more. They present measurable results, so you know how to move forward and ensure impactful link-building for brand recognition.
Every insight is crucial, from knowing if your emails were opened to seeing how the audience interacted with your promotional content on social media or a website. These insights help you develop the perfect outreach campaign for your brand.
Conclusion
People trust the influencers they follow, and a nod from a well-known influencer or content creator can drive more traffic to your business and boost sales. Using a reliable blogger outreach tool can simplify your influencer marketing campaigns. With so many options available, it’s worth experimenting to find what works best.
Connecting with relevant bloggers and fine-tuning your strategies using detailed reports from outreach tools can help you craft a successful influencer marketing strategy that strengthens your brand over time. With the right approach, even a single blog post can generate significant sales.
We’ve presented you with the 20 best blogger outreach tools for 2024. What you choose depends on your brand’s marketing and link-building goals.
