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NASHVILLE’S BEST LOCAL & ORGANIC SEO
TIRED OF SEO COMPANIES WHO OFFER ONE-SIZE FITS ALL SEO PACKAGES THAT WON’T GET YOU RESULTS?
A law firm SEO campaign can dramatically improve your ability to generate leads and clients. A solid SEO strategy and a team that understands your goals is key if you want to connect with your ideal client more often. Your firm isn’t cookie cutter and your SEO strategy shouldn’t be either.
THE BASICS OF SEO
Search engine optimization (SEO) is a term describing the combined techniques used to improve how visible your website is in organic or local search.
Now, here’s a question – when you type “lawyer in ____ (insert the name of your town or city here)”, does your website appear on the first page of the search results? Is it in the top 3?
Ideally, it should since there is a very slim chance that internet users would even bother clicking on the other pages (less than 2%!). So, if your law firm website is buried somewhere past the first page, how will people know that you even exist?
This is where SEO comes in. It helps your website increase online visibility and exposure in Google search results, which also positively impacts the amount of traffic you get. Sounds simple? The truth is, it is a rather complicated method that requires a specialist’s full knowledge of SEO techniques. After all, you will need to implement a wide range of strategies to create an effective plan.
ELIMINATE WASTED AD SPEND AND MAXIMIZE ROI
SEO and digital marketing as a whole are unique in that you can track and attribute your investments into actual results. Unlike TV or radio, digital marketing enables you to pinpoint the source of your conversions, meaning you can focus your investments on the channels producing the highest ROI.
A LITTLE REMINDER: IT DOES NOT HAPPEN OVERNIGHT…
In an attempt to sign you up, many law firm SEO agencies will try to sell you on quick results. In actuality, SEO is a long term growth strategy. If you are talking with an agency that tells you otherwise, we suggest doing some more research on the topic. While you should expect to see referral traffic from links placed on authoritative sites, rankings will happen at a slower pace. The key is to develop a strategy that finds the happy median between budget and growth goals. A budget that is too low can stretch your campaign out so long that you give up before you see results. When you work with us, we show you where we are headed, how we plan to get there, and how long it will take. More importantly, if your budget will not allow us to achieve your goals, we will tell you. We are an ROI focused agency and we do not take on clients who we cannot help generate a solid return. For some, other methods of marketing may be a better fit for budget or goals.
SEO VS. PPC
Here at Stellar SEO we say PPC ads are like renting a house and SEO is like buying one. PPC ads can be a great tool for generating leads and new clients. The problem that many attorneys face is the high cost per click. Legal services consistently top the list for the most expensive keywords in Google AdWords. Even so, when a campaign is setup properly it can generate a return for as long as you paying for ads. The very moment you stop though, your ads, and visibility are gone. SEO on the other hand can leave your site ranking for months or years after an effective campaign is finished. Combining SEO and PPC is often the most effective strategy but since every case is different, we offer a free 30-minute strategy session to potential clients so that we can explore your goals and find out what is holding you back from achieving them.
LAW FIRM SEO FAQS
Unlike PPC, there is no payment necessary each time people click on the link to your website.
At Stellar SEO, we make it a point to refine and improve your marketing strategies and SEO campaigns to achieve higher rankings on Google – and stay there.
OUR SEO PROCESS
We offer a range of services that will help boost your website’s presence and popularity online.
Among these services are the following:
Your law firm requires and deserves a strong, effective, and up-to-date strategy to establish a positive reputation from your prospective clients. With our solid law firm SEO techniques, we can help you achieve your business goals and set your company above the rest in the industry. Call us or send us an email today to schedule your free strategy session.