Law Firm SEO Services


By combining our understanding of search engines with your in-depth legal knowledge, we can help your law firm sign more clients. Hire our lawyer SEO experts to help your website outrank the highly competitive legal industry SERPs.


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Our law firm SEO services help you outrank your top competitors, providing you with a steady flow of customers so you can focus on serving your clients. Our team of SEO consultants has the tools and expertise you need to perfect your law firm’s SEO strategy. With a digital marketing strategy that focuses on quality, authoritative content and strategic keyword research and placement, we have the tools you need to rank in the legal industry.


We Don't Work With Your
Direct Competitors

You Own All of Your Assets.

No Proprietary Platforms Holding
You Hostage

No Long Term Contracts.

After the Audit We Work in 90
Day Cycles.

WE Put YOUR LAW Firm On Top.YOU GET Better Leads.

When it comes to searching for and hiring a law firm, people turn to Google to find and vet lawyers. The higher you rank, the more likely your firm is to be contacted, giving you the first shot at the best cases.

We help legal services and firms capture those top spots through holistic law firm SEO campaigns that emphasize dominating high-value keywords that drive conversions. Our SEO services are capable of ranking you higher in the most-used search engines and connecting you to a steady stream of potential clients.

SEO Services for LAw Firms Looking to Dominate.

Help us understand which cases your firm is most interested in, and we’ll build a custom SEO plan to improve your visibility for the right searches. Unlike other agencies, our SEO services for law are designed based on your unique goals.

Stellar SEO launched this service because we love to compete – so if you are in a competitive market or practice area – we should talk. If you are serious about growing your practice, a call to our SEO firm may be the best call you’ll ever make. We have been providing SEO services for the most competitive legal clients, helping them rank higher and attract new clients.


Our team of law firm SEO experts has created a unique process that prioritizes a custom approach. We’ll learn about your goals, study your competitors, and form a comprehensive & personalized SEO strategy.

01 Research & Strategize

To ensure successful SEO efforts, it’s important to research existing keywords, competitors, and the legal industry in general. Our SEO services for law include a thorough research and strategy session.

02 Audit and improve

Next, we will review your website, content, and link profile and identify areas for improvement. Our SEO services for law begin with a thorough audit followed by an action plan. Then, we'll go to work on solving those issues, ensuring you have a technically sound website and are in a good position to attract high-paying clients.

03 Build & Boost

After you have a solid foundation and your content plan is in place, our team will go to work on building your authority & increasing traffic. Using techniques like a keyword-focused blog post with careful search intent and strategic link placements, our SEO digital marketing strategies can take your firm to a higher search ranking.


We take a comprehensive approach to law firm SEO, meaning we cover all the bases to get your firm’s website better search engine rankings. Our team covers all important elements of a strategy.

Search engine optimization has three main pillars: technical SEO, content writing & optimization, and link building. Local search engine optimization adds a few additional layers, like GMB optimization & citation building.

When we build your strategy, we will cover the following areas on an as-needed basis. This keeps your budget and resources focused on the areas that will make the biggest impact on your firm.

Competitor Analysis

SEO is a competitive sport. You are facing off with competing law firms, so you must be willing to invest in beating them. We will conduct a competitor analysis to identify deficiencies in your target keywords, content, and link profile to determine your competition. Armed with this knowledge, we help you define a strategy and ensure that the proper resources are allocated to make your SEO campaign a success.

Keyword Research

Showing up high in organic search engine results pages or as a paid search result often comes down to specific target keywords. Does the content of your website reflect the Google search keywords that potential clients are looking up? If a Google organic search does not include your website in the results, then you could have poor keyword usage in the headings, meta descriptions, and main body of your content. 

Our keyword research services will help conduct KWR to see what terms you need to focus on to rank higher in Google search results. Using targeted keywords throughout your content can result in more traffic to this online marketing channel. The more site visitors you have, the more likely you are to improve client onboarding rates. It all starts with ranking better in every Google search related to your field of expertise. The Analytics tool from Google can help us test the effectiveness of keyword implementation.

Technical SEO

Finding and fixing technical SEO issues is fundamental to improving your search engine rankings. During the audit phase, we complete a comprehensive review of your website, including a look at site speed and technical SEO issues. Once uncovered, we work with you and your web developer (or website platform/service) to resolve these issues. We do not offer website design or development services, as we specialize in link building & content marketing. However, in addition to offering these comprehensive services for law firms, we can refer you to third-party web developers to ensure your technical profile is as it should be.

Content Strategy Development & Content Optimization

When analyzing your target market and competing law firms, we identify weak spots in your existing content. This could be a lack of pages covering critical topics, poorly optimized existing pages, or, most commonly, a little of both. This process uncovers where to improve, what keywords to target, and how your content should be written for maximum visibility. 

We can write the content or share the data with your writing team. Our team of writers has expert knowledge in writing for readers that establishes an authoritative brand voice while also creating content suitable for search engines.

Link & Anchor Text Audit For Your Law Firm’s Website

Link building is a major component of SEO services for law. The links currently pointing to your site could be creating issues that are decreasing or negating the impact of your other digital marketing efforts. For this reason, we start with a review and develop a corrective plan. Unless you have a manual link penalty, we rarely suggest disavowing links. Instead, we like to replace the bad with good, all while correcting any existing anchor text ratio issues. We have found this to be the most effective approach when properly executed.

Link Building Strategy Development

In addition to correcting issues with existing links and anchor text profiles, we develop a link building roadmap. This process allows us to estimate how many links are needed for each target page, what kind of anchor text should be used, and what types of links will be most effective. Your firm will then better understand the time and resources that need to be dedicated to link building to catch and surpass your competitors.

Link Outreach

Having a sound strategy is critical. However, for your law firm to benefit, it’s important also to implement SEO tactics. Many law firm SEO companies shy away from link outreach because it is difficult and time-consuming. At Stellar SEO, we are known for our link building services, so we charge head first and help you overtake the competition by earning valuable link placements.

Local SEO

In addition to organic law firm SEO services, we can also help your law firm with local (GMB/GBP) SEO. If you have one or multiple locations, local search engine optimization is a great legal marketing avenue. As with organic SEO, we will analyze your current situation and your competition to build a data-driven roadmap. Since local SEO is so diverse, this could include anything from location page optimization to identifying shortcomings with your GMB profile. Stellar SEO offers comprehensive SEO services for law firms. Our services make it easy to position yourself as a reputable law firm in your target market.

Reporting & Revising

We track key KPIs to determine how well your SEO campaign is working. This same data allows us to make informed decisions about how and when to adjust your strategy. Starting with data benchmarks, we monitor your progress and adapt as needed. With Google updates coming more often, this approach enables us to keep your firm on top and ahead of the pack.

Tools like Analytics from Google allow us to test the results of a campaign, measuring KPIs like Google search results rankings, site visitors, click-through rates, and more. Having Google Analytics installed and using other analysis tools is essential to avoid using outdated methods for improving SEO.

What Else Can I Expect From Your Law Firm SEO Company?

There are many law firm SEO companies to choose from, but very few of them provide the deep research, strategy, and customization that Stellar SEO does.

We go above and beyond to develop a personalized law firm SEO strategy that will help you get in front of more prospective clients by boosting your SERP (search engine results pages) visibility. This commitment to excellence has made our law firm SEO services stand out in a very crowded space.

Choosing the right legal marketing agency can be hard with so many SEO companies and marketing services targeting law firms. At Stellar SEO, we deliver powerful results, have unheard-of client retention times (averaging 3+ years), and have helped hundreds of clients gain visibility with our bespoke SEO services for law firms.

Why Choose Stellar SEO as Your Law Firm SEO Agency

Stellar SEO has the tools and strategies you need to rank for your target keywords while positioning yourself as a reputable law firm in your city and state. Our full-service SEO services for law firms help you generate more traffic and turn leads into converted clients.

link building for personal injury lawyers

Customized Approach to SEO

Unlike other SEO companies, we never apply a generic one-strategy-fits-all approach to our services for law firms. Instead, we analyze your website compared to your goals to come up with a strategy that gets the results most important to your firm.

linking building tips for personal injury lawyers

Content Marketing and Link Building Expertise

Content creation and link building are two of the most important elements of a successful SEO campaign. We have the expertise your firm needs to rank your personal injury firm. We’ll help you rank for the Google search keywords most important to your business using proven SEO tactics that get results.

Customers Reviews

RRobert Sirianni
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Great service. fast and very responsive. Got back to me with all my inquires. Plan to work with them in the future.
EEdward Bye
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Been looking for a company exactly like Stellar SEO for a while. Perfect for link building and so so helpful and responsive. Would be buying them a beer if they were in the UK.
MMichael Austin
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Travis and the entire Stellar SEO team have been a pleasure to work with. We are going on 9 months with them and we have been extremely pleased with the success and attention to detail with our campaign. SEO gurus!
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Courteous and frank. Could have roped us in to something we couldn’t afford and wouldn’t have helped. Instead, gave us good pointers and told us that his services wouldn’t be worth our expenses. Very helpful and frank.
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Travis and the team at Stellar have truly lived up to their name over the last year of working together. As an enterprise brand, they’ve taken great care to not only meet our specific needs but exceed them. We’ve seen some great results already..
TTroy Christensen
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Stellar SEO did an outstanding job with my SEO requirements. I saw a 75% jump in traffic due to what Travis and his team did for us. Travis is easy to work with and takes time to explain the ins-and-outs of what needs to be done...


On-page SEO services for law firms help rank your website for the keywords being searched by those in your city and state who need legal representation. Using search intent, title tags, internal and external links, and images, we are confident we can elevate your firm’s reputation and search visibility.

Stellar SEO’s services for law firms start with a comprehensive audit. An audit helps identify areas of improvement so we can get your business ranking faster.


A good marketing strategy is diverse, measurable, and scalable. There are a number of ways to market law firms. T.V., Billboards, Radio, and PPC Ads can all be an effective part of your overall marketing plan, but alongside those initiatives should be a spot for SEO. People turn to Google’s search engines when researching law firms to get more information about your firm even after getting a referral, and in many cases, it is the first point of information when they start their search.

If your law firm is visible, well-reviewed, and offers key information potential clients are searching for, you will make the right type of first impression. SEO services for your law firm should be a priority because a good plan is worth its weight in gold.

The website for your law firm needs to be fast, user-friendly and well-optimized for search engines. Some law firm website platforms are lacking, giving your competitors an advantage when it comes to SEO. In addition to SEO performance, your website must help visitors find the answers they seek while guiding them to take the desired actions on your website. 

If your website doesn’t check those boxes, it could be a good sign that you need to consider revising your site and possibly moving to a new platform in the process. We suggest WordPress for all law firm websites. That will allow you to own your website instead of “renting” it, and the WP platform provides a great foundation for SEO.

Stellar SEO is a top-rated link building and content-marketing agency. Since personal injury SEO is such a competitive space, we have found a strong need for our link building services among injury attorneys, along with on-page SEO and content guidance. If you are in a similarly competitive area of legal practice, there is a good chance we can assist you as well, so just reach out, and we can discuss your project.

Do You Offer Website Design or PPC Advertising for Injury Firms?

No! We have built our reputation by specializing in our field – Content-Driven SEO. We can provide on-page SEO services and link building for lawyers.

As experts, we appreciate fellow companies that have developed similar levels of expertise in their own fields. If you want to become the dominant personal injury law firm in your market, partnering with specialized companies with deep expertise is the best way to do so.

While we do not offer website design or PPC services, we are happy to work alongside your PPC and web design company to create a cohesive strategy.

There are over 97,000 personal injury law firms in the U.S. fighting for those dream cases. The kind that elevates your firm to the highest level. Even if you are one of the best in your field, if you lack visibility in Google, you are giving away cases to firms that are showing up ahead of you.

If you, like so many other injury attorneys we have spoken with, are tired of poor search visibility, causing you to miss out on great cases, get in touch today. We can’t (and won’t) work with everyone, but for those who are the right fit to partner with us, we can make a major impact.

Depending on your target market, a combination of local and organic SEO may yield the best results for your law firm. To determine the exact law firm SEO roadmap to follow, our team will start by reviewing the makeup of the search results for your keywords to determine which areas present the best opportunity

Generally speaking, law firms with a physical office location (or multiple) can benefit from local attorney SEO services. A couple of tools that can improve local law firm SEO are Google My Business and unique landing pages. 

A Google Business profile can help law firms show up on Google Maps, making it easier for prospective clients in your geographical area to find you. Additionally, unique landing pages for various service areas can also improve law firm SEO and prioritize your firm for relevant searches in your location.

Most law firms will take advantage of local search engine optimization tools to improve their internet marketing efforts with increased brand awareness in their service location. A blend of local and organic search results will yield the best results for your law practice.

The exact law firm SEO cost will be dependent upon the current health of your website, your competition, and your location. Our law firm SEO services start at $5000 per month, and our typical range is between $5-$20K per month for a comprehensive campaign.

You might be wondering if a legal marketing campaign is worth this kind of price. The value that comes with ranking higher in search pages cannot be understated. When you show up as the top result in a given Google search, you are far more likely to get clicks and therefore, clients. 

Performing well in a Google search only happens because of effective SEO, so the investment that you put in can be repaid over and over when your client base grows. Paying for law firm SEO services will improve your position in a Google search, driving more visitors to your website to find out about the legal services you can provide.

Understanding Law Firm SEO Pricing

When it comes to law firm SEO, pricing can vary considerably based on the current health of your law firm’s website and how far you are behind the top competitors. As law firm SEO experts, we complete detailed research into your market and determine how and where your site is falling short.

By taking this approach, we can more accurately determine how best to improve your law firm’s search engine visibility. For example, let’s say that everyone ranking for “car accident lawyer” has a domain rating (DR) of around 50 and 25-35 sites linking to their page, while your site has a DR of 25 and only five sites linking to your page. We can reasonably predict that, in this case, you would need around 20-30 links to be competitive and that we should target high DR links to help close up the overall authority gap. This is, of course, a simplified explanation, but the process works incredibly well.

When you hire a law firm SEO company, they should follow a similar process when pricing out the campaign and developing a strategy. Avoid cookie-cutter SEO for law firms, as pre-built packages may or may not work for your unique situation. Often, these cookie-cutter plans make lawyer SEO expensive, and it may not even work effectively for your specific firm. Without a clear plan backed by data, you are going to waste time and money while missing out on great potential cases.

You will be provided with access to your own tracking dashboard in which you can find details about traffic growth, goal completions, website health, keyword rankings, and more. Our comprehensive reporting dashboard can integrate with several external analytics tools as well to help you see the “big picture” all in one convenient place. We also have monthly review calls to answer your questions, discuss key events, and make sure our visions are aligned. In addition to scheduled reviews, you are able to email us any questions that come up along the way, and our team will happily assist.

Our ultimate goal is to build a law firm SEO plan that generates a noticeable boost in leads, calls, and cases. To deliver on that goal. We track many additional KPIs and continually adjust your SEO strategy based on that feedback loop.

The time it takes to see results from SEO can vary depending on various factors, such as the competition in your law firm’s location and practice areas, the level of optimization of the website, and the quality of the content. A personal injury lawyer, for example, will typically have more competition than a family law attorney, although some specific keywords are an exception to this.

In general, it can take several months to see significant improvements in rankings and traffic, even when partnering with a law firm SEO agency. As part of your initial audit and strategy development, you will receive a more precise estimation of expected outcomes and timelines.

Whether to hire a legal SEO agency or do it yourself depends on your budget, expertise, and time constraints. While some law firms may have the resources and expertise to handle SEO in-house, many others find it more effective to outsource to an experienced SEO agency or law firm SEO expert who can provide specialized expertise and a dedicated team to handle SEO strategies and implementation.

Many law firms partner with outside agencies for on-page SEO, content writing, Google Maps SEO, social media management, or paid search. Most law firms that do not hire a legal SEO agency are small law firms that find lawyer SEO expensive compared to their earning potential, or they have built an in-house SEO team.

There also seems to be a gap in which types of law firms use SEO services. An injury law firm, for example, is more likely to hire a law firm digital marketing company than an employment law or tax attorney.

So, while there is no “right” answer about whether you should do it yourself or hire an agency, you need to be honest with yourself and determine which is most practical given your current team, resources, and budget.

Why is SEO important to the legal industry? Because it’s so competitive, you often need an expert team to find your place in the digital market. For most firms, hiring a law firm SEO agency will be the right decision.


Achieving an exceptional digital presence requires experience, careful planning, and creativity.