SEO Consultant


Our expert SEO consultants are here to analyze your website’s performance, identify growth opportunities, and implement cutting-edge strategies to help you boost your search rankings. From keyword research and technical SEO to link building and content marketing, we develop custom SEO strategies to help you increase targeted organic traffic and convert your target audience.

What Is an SEO Consultant?

An SEO consultant is a person with in-depth search engine and optimization experience. SEO consultants work closely with business owners or leaders to identify search engine optimization areas of improvement and then implement them. The industry knowledge that an SEO consultant brings to the strategy helps businesses maximize their marketing budgets while achieving the desired search engine optimization results.

What Does a Search Engine Optimization Consultant Do?

An SEO consultant’s tasks depend on the businesses’ needs and typically include identifying on and off-page improvements, content strategy, keyword identification, campaign management, and reporting. Hiring an SEO consultant helps brands rank higher, increase online visibility, boost website traffic, and generate new organic leads.

Here are a few tasks that may be a part of your SEO strategy.

Industry and Competitive Research

No two markets are the same, which means a good SEO strategy requires in-depth industry and competitive research. By understanding your local market and the biggest SEO ranking companies in the area, we can create an SEO strategy that gets you the search results you want. Learning more about your competitors can also help your marketing team identify ways to distinguish your brand and reach your target market.

Keyword Research

Keyword research discovers the keywords your target customers are most likely to search for so you can ensure your web page is listed at the top of the search engine results. With the right keywords, marketing teams can create strategic content plans that drive more organic traffic to your website.

Content Strategy and Optimization

Content strategy and optimization involve the selection of topics that best resonate with your target audience while optimizing those same pages for search bots. A good SEO consulting company can help you create purposeful content that helps you meet your business objectives by increasing organic traffic and positioning your business as an industry leader.

Off-Page SEO

The right SEO agency or consultant can also recommend the best off-page SEO techniques to make your campaign more successful. Off-page SEO is just as important to your SEO campaign, whether securing guest posts or managing backlinks.

Technical SEO

When it comes to SEO consulting, your partner should also have a good understanding of the technical aspects. SEO experts understand how technical SEO issues can hinder your search results. Factors like page load speed and mobile-friendliness are just as important to your SEO strategy as content, links, or site formatting.

Data Reporting and Analysis

Data reporting and analyzing ensures your SEO strategy continues to meet your brand’s short- and long-term needs. It also helps you make necessary changes to maximize your SEO campaign budget. Ongoing in-depth keyword research and continually monitoring organic traffic should be among the many things your SEO agency does.

Do You Need an SEO Consultant

Do you wish your website ranked better and produced more leads or sales? Are you not sure what keywords your target customers are searching for? If your answer to either of these questions is yes – then SEO consulting services may be right for you. Here are a few of the most common reasons to consider SEO consulting services for your business.

Your Website Traffic is Decreasing

Declining website traffic could mean your current search engine optimization strategy isn’t working. It could also mean that Google has penalized your website for not following best practices. Google updates its algorithms fairly often, making it difficult for those outside of the SEO industry to keep up with best practices. Stagnant traffic could also mean that your current SEO projects aren’t working.

Our SEO consultant services include an analysis of all existing websites, including the underperforming ones. We’ll find ways to optimize and reformat each page so that it serves a purpose toward increasing your web page’s organic traffic.

You're Not Reaching Your Target Customer

Increasing website traffic means little if the people visiting your site aren’t interested in your service or product. The goal of organic search engine optimization isn’t just to boost traffic but also to bring more users to your website who are likely to convert. You may need an SEO agency to identify your target market and create a strategy around that.

You Lack the SEO Knowledge You Need to Rank

Ranking high requires specialized SEO knowledge. If you or your marketing agency doesn’t have SEO expertise, you may find it difficult to increase your rankings. Additionally, the SEO landscape is constantly changing, meaning you need someone who is willing to keep up with the recent algorithm changes.

You Don’t Have the Time to Focus on SEO Efforts or an SEO Strategy

Strategizing and implementing SEO tasks takes time and dedication. If you don’t have the time necessary to conduct outreach for link building or to track and improve rankings, an SEO consulting partner may be right for you.

Your Current SEO Specialist
Isn’t Getting You the Results You Want

If your current SEO consulting partner isn’t getting you the results you hoped for, it may be time to switch agencies. Different SEO specialists employ various marketing strategies, and you may need a new one to rank high across the most important search engines.

You Want to Rank in a Highly Competitive Market

Some markets are more competitive than others. If you’re in one of the highly competitive markets, like law or real estate, you’ll need a team of SEO experts to rank.

What Skills Should an SEO Consultant Have?

Choosing the right SEO consultant is crucial to ensure your website ranks at the top of the search engine results pages. As you search for the best expert SEO consultant, look for the following skills.

Proven Results

Narrow your SEO consultant options by choosing someone who can support their claims to be the best with real evidence. Understanding and implementing SEO techniques are two very different things, and you need an expert who can put the available SEO tools into practice, ensuring your website gets results.

Customized Strategies

A good SEO consultant should also be willing to customize your SEO strategy. No two businesses are the same. You need a comprehensive, customized strategy considering your local market, business goals, and unique needs.

Up-to-Date Training

SEO skills aren’t enough when choosing the right SEO experts. The SEO world is continually changing, making it crucial for your consultant to stay current in the search marketing industry.

Big-Picture Thinking

One single SEO tactic will rarely help your brand reach its goals. Instead, the best SEO results come from a comprehensive plan that includes the most important ranking elements, like on and off-site SEO, content marketing, link building, and local SEO practices. When choosing your SEO partner, make sure they consider the big picture too.

Collaborative Effort

You’re an expert when it comes to your business and industry. The best SEO results require a collaborative effort in which your consultant takes the time to get to know your business and its unique goals. Always choose a company that values your input into the process.

Technical SEO Knowledge

Technical SEO is also important to your search engine results, so having someone with, at a minimum, a basic understanding of the technical aspects is valuable. Even if your SEO consultant doesn’t apply the technical changes themselves, they should be able to work with your IT or web developer team to ensure they’re done properly.

Transparent Reporting

Analytical and reporting skills are also beneficial when choosing an SEO expert. You deserve to know how well any proposed SEO strategies work and where your money goes.

How to Find a Good Search Engine Optimization Consultant

By now, you know that you need an experienced SEO consulting professional with both on and off-page SEO experience and proven results. So, how do you find the right SEO consultant to help your brand meet its business goals? You can find digital marketing and SEO experts in the following places.

Ask Around

Reach out to your network to find out who you can trust for SEO work. Inquire with business partners, networking professionals, or other digital marketing professionals.

Review SEO Blogs

Reviewing SEO blogs or online directories can also help you find industry experts. Review each listed SEO expert, taking the time to evaluate their reviews and previous projects.

Search for SEO Consulting Services

A quick search for SEO consulting services can help you uncover a list of top experts. The great thing about using a search to find the best agencies is that you witness their ability to rank their own website, which usually means they have the necessary skills to do the same for your website.

However, the ability to rank their own website shouldn’t necessarily be your only consideration, but it can be a
great way to narrow down your options.

Pay Attention to Top Ranked Sites

You could also specifically pay attention to top-ranked sites to find your SEO team. Many websites list their partners somewhere on the site. You can also review case studies of SEO teams who may list top-ranked sites. Some industries benefit from topic-specific expertise. For example, if you’re in the real estate or legal spaces, you may search specifically for top-ranked sites in those industries.

How Much Does It Cost to Hire an SEO Consultant?

SEO consultant service costs vary depending on many factors, including the competitiveness of your industry, your business goals, and where your website currently ranks. Whether you need one-time consulting or ongoing services also affects the price you can expect to pay.

The SEO consultant’s expertise also factors into the average cost. Most businesses can expect to pay more for an SEO expert with decades of experience versus a consultant who’s newer to the industry.

In general, the average price of SEO in 2024 for ongoing services on retainer is between $2,500 and $5,000. Since Stellar SEO doesn’t offer generic packages, contacting our team of SEO professionals for pricing is best.

SEO Consultants vs SEO Agencies

Is hiring an SEO consultant or agency better for implementing your strategy? Understanding the differences can help you choose the right expert for your business.

An SEO consultant is typically a single person with in-depth SEO experience, whereas an SEO agency is a team of professionals with various skill levels. An SEO consultant may require more input from you, while an SEO agency typically has enough team members to complete all the necessary tasks to rank.

For example, optimizing your content marketing goals may require you to make necessary edits or create new content. When you hire an agency, they usually have a team of writers and editors who can complete these important content marketing tasks for you. An SEO agency may be a better fit if you prefer a more hands-off approach to SEO.

There are also pricing differences between each type. Because an agency is larger, you can usually expect to pay more. But, in return, you get a team of SEO experts versus just one. Considering your budget and desired input level can help you determine if a consultant or agency is best for you.

Services Our SEO Consultants Provide

Get in touch now to discover how seo consulting can elevate your business


Achieving an exceptional digital presence requires experience, careful planning, and creativity.