all inclusive seo audits are key to seo success

SEO Phase 1: Conducting a Thorough Analysis (Audit) of Your Website

As an SEO agency owner, I spend a lot of time speaking with prospective clients. If you are in the industry, you probably hear the same questions I do on the first call. -How Long Will It Take? -How Much Will It Cost? -How Much Traffic Can I Expect? -How Many Leads Should I Expect? These are mixed in alongside …

the three pillars of SEO

The Three Pillars of Modern SEO: Content, UX, and (Gasp!)Inbound Links

Link building, the active and intentional strategy to generate backlinks for your site, is not dead for 2018. When paired with a good user experience and solid content, this powerful trifecta can become a massive revenue generator for your business. In order to convert visitors, you must have content that is correctly targeted and paired with their stage in the …

stop multitasking-start building systems

How to Avoid Multitasking and Glorifying Busy

While we have all heard about the dangers of multitasking and being too busy, when we are in business, especially as a startup, it’s often hard to avoid. We have a lot of things to do, and if we just focus on a few, or better yet, one at a time, it feels like the others will never get finished. …

What Makes a Good Backlink?

To understand what makes a link worth getting, marketers first need to understand the “why” behind Google’s link strength assessment protocol. While nobody knows the exact formula used to rate inbound links, we do know what Google is trying to accomplish. Understanding the search engine’s motivation is half the battle. In the early days, Yahoo ruled the Web. Google thought …

content marketing and link building for accelerated growth

How To Create an Effective Content Marketing & Promotion Strategy

It is no secret that small businesses have less revenue, less manpower, and often simply less experience when it comes to executing a marketing campaign. Even so, content marketing can be successfully implemented by small companies -not just their larger counterparts. While dedicating resources to content creation and promotion may seem counterproductive, that couldn’t be further from the truth. Creating …

How Will Google’s New Indexing Changes Impact Link Building?

Google has figured out that people are using the “submit to Google” feature to get low quality sites/pages indexed and because of this abuse, they have decided to change how the tool will work. Here is what John Mueller had to say about indexing during a recent Google hangout:   While the big news seems to be the fact that …

Ecommerce Link Building: You Want Me to Put My Link Where?

If you run an online store, a proper link building strategy can be the difference between increased sales and closing up shop. Last week we talked about ecommerce SEO mistakes that thwart your success so it’s only natural that we cover ecommerce link building strategies this week. If you currently run or plan to run an online store, you don’t …

Local SEO Link Building: 5 Ways to Land Effective Links for Local Sites

Not so long ago, local search engine optimization (SEO) relied heavily upon citations. Recent studies have indicated that a mere fraction of citations built will ever get indexed, especially those on second- and third-tier sites. Compound that with the fact that some local results mirror organic rankings while others bear no resemblance and you can see that local SEO is …