Boston has one of the most competitive legal markets in the country. According to Boston University, the city has over 2,000 law firms, some of which employ over 500 lawyers. With so much competition for a limited client base, firms must get serious about search engine optimization if they wish to compete.
With a custom-designed law firm SEO strategy, Stellar SEO can help you build a strong online presence that enables you to enjoy higher rankings, organic traffic, and lead generation.
Boston law firms face unique challenges, including a highly saturated market and strict regulations on legal advertising. Our experienced professionals are familiar with these difficulties and will rely on successful strategies to deliver measurable results.
We’ll ensure that our practices comply with all relevant standards in the Massachusetts legal industry, keeping you safe from potential issues. Additionally, we’ll rely on high-level analytical tools to craft a customized digital marketing strategy that outperforms the stiffest competition in your area.
We Commit to Exclusivity by Not Working with Your Direct Competitors
You Retain Complete Control - No Dependence on Proprietary Platforms
We Engage in Flexible 90-Day Cycles Following Our Initial Audit
High rankings help you connect with new clients seeking legal services, as few users will look further than the first two search engine results pages. Through search engine optimization, you can enjoy more leads, better cases, and higher revenue.
We deliver these results through data-driven SEO strategies designed to get attention from your target audience.
When building SEO for law firms, we leave nothing to chance. Instead, we rely on a proactive, results-driven approach that utilizes meticulous research and strategizing. Our team always uses ethical practices to inform clients and build your firm’s reputation rather than resorting to deceptive tactics.
Through targeted keyword research, high-quality link-building, and local SEO practices, we help you gain better visibility while positioning your law firm as a trusted leader in the Boston market. Throughout the process, we analyze data and identify new opportunities to improve, ensuring you achieve the best results.
To rank high on Google and other search engines, we start by researching relevant keywords and auditing your online presence. This helps us create a solid strategy, which we’ll implement in stages while monitoring the results. Throughout the process, we continually reassess and analyze your campaign’s progress using an iterative approach.
During our initial consultation, we’ll learn about your firm’s goals, needs, and practice areas before assessing your competitors and opportunities. We use advanced SEO tools to analyze user behavior, keyword rankings, and website traffic, which allows us to customize our strategy.
Your website serves as the focal point of your online presence, so it’s essential to ensure it is mobile-responsive and fast-loading. Our team will perform a technical SEO audit to resolve any issues, giving us a foundation for optimizing website content and building a backlink profile.
Next, we implement our SEO campaign, creating valuable content and acquiring high-quality backlinks. Through our content strategy, we’ll build your firm’s domain authority and reputation, which will boost your organic traffic and help you rank higher for relevant searches.
We consider every aspect of SEO to build a strong online presence for your law firm. This includes detailed research, technical optimization, and strategic SEO implementation, including link outreach. With our holistic approach, we help law firms rank higher in local searches and enjoy better lead generation.
Other law firms can provide valuable insights on how to attract potential clients and dominate local search queries. We’ll use Google Search Console and other tools to analyze your competitors’ keywords, backlinks, and content strategies so that we can gain an advantage over their methods.
We use tools like Semrush, Google Analytics, and others to find what your potential clients are really looking for on search engines. These high-intent, location-specific keywords will connect you with users, driving greater website traffic.
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Our team will thoroughly investigate your website’s performance, including page load speed, crawlability, and mobile optimization. A mobile-responsive website is especially important, as Google uses a mobile-first algorithm to ensure that users can find what they need on the go.
Technical fixes we perform include enabling browser caching, compressing files for faster loading times, tightening source code, and building better navigational tools. These not only improve the user experience, but they can also boost your rankings in search results.
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To begin, we ensure that your on-page SEO is excellent, which includes title tags, meta descriptions, and headers. We’ll optimize existing service pages with the right keywords and ensure there is a balance between SEO and user experience.
Our team will create engaging and informative content, such as blog posts about the different facets of your practice area. We’ll also develop infographics and other shareable content perfect for cross-posting on social media platforms.
By providing genuine value to users, you can build your reputation as a trustworthy source of legal advice. Our content is always carefully researched, detailed, and audience-focused, compelling readers to view you as a thought leader.
Internal linking and anchor text help users navigate your site and encourage them to continue browsing even after their initial question has been answered. We will refine your existing links and anchor text to support your overall SEO goals. For example, we’ll ensure there are no orphan pages and that each anchor text is relevant and compelling.
Boston law firms need to demonstrate their authority through a solid backlink profile of trustworthy, relevant sites. We’ll create a customized link-building plan that improves local SEO while reaching your prospective clients where they are.
The plan can include local directories, legal journals, news outlets, and other resources that focus on Boston or Massachusetts legal services. With these, we’ll develop a content calendar and create enticing content that other websites will want to feature on their pages, such as guest posting, interviews, whitepapers, and press releases. By focusing on quality, not quantity, we can improve your reputation and position you as a leader in this market.
We’ll secure high-quality backlinks from reputable websites through manual outreach, which can improve your rankings and credibility. This can include local news outlets, trade journals, legal directories, and local businesses that can help you connect with more clients.
However, acquiring too many links in a short period can actually harm your rankings. As such, we slowly build your backlink profile to achieve organic growth rather than artificially inflating your rankings. By carefully vetting each link and building long-term relationships with referring domains, we can improve your visibility without incurring penalties.
We’ll employ a targeted strategy to help your Boston firm dominate the local search results. This includes optimizing your Google Business Profile, acquiring high-quality local backlinks, and thoroughly optimizing your website with local keywords that will attract attention from search engines and potential clients alike.
SEO is an ongoing process that requires continual refinement. Our team will provide monthly reports on our digital marketing efforts, showing your campaign progress and potential improvements. Through our iterative approach, we continually optimize our results based on data insights. We’ll also stay up-to-date on the latest SEO trends so that you remain ahead of the curve.
We recognize that every Boston firm has a slightly different target audience, practice area, and overall business goals. As such, we craft personalized SEO strategies that meet your specific needs, helping you thrive in search rankings rankings and connect with your audience.
Stellar SEO strives for transparency and honesty. We’ll provide you with regular updates that demonstrate our progress and suggest ways to improve our work. We recognize that reputation is everything for law firms, so we always use ethical methods to improve your SEO while building trust with your audience.
A highly refined strategy is necessary to dominate local search results in large, crowded markets like Boston. Our expertise and customized approach give you an advantage over firms still relying on old-school tactics like print advertising. With our help, you’ll enjoy increased visibility, better lead generation, and higher business growth. We focus on your SEO so that you can continue providing top-notch legal services to your clients without worrying about online visibility.
We are a leading legal SEO expert ready to help your Boston law firm succeed in search results. Through years of practice, we’ve created a streamlined, easily customizable SEO approach that includes content marketing, link-building, and technical optimization. Our results speak for themselves; we’ve helped dozens of companies improve their search performance while building their reputation.
We create tailored strategies based on your goals, competition, marketing conditions, and legal niche. By applying the latest trends to your unique needs, we can help your law firm receive a maximum return on investment from your SEO campaign.
Content is everything for legal firms. It is how you demonstrate your authority and build a reputation for high-quality services. By focusing on quality over quantity in both content development and link outreach, we enhance your standing in the community.
Website elements like metadata, content structure, and internal linking have a direct impact on how users engage with your website, as well as how search engines determine ranking. Even small factors, like optimizing title tags and headers, can vastly enhance the user experience and improve your rankings. We’ll assess every element of your on-page SEO and implement refinements that will boost visibility.
Improving your website performance makes it easier for search sites to index your pages, which can improve your rankings. We’ll fix technical issues throughout your site, such as loading times and code structure, to achieve search engines’ specific standards. We’ll also ensure that your site functions well on mobile devices for clients seeking legal help on the go. These small tweaks can have a huge impact on rankings.
SEO efforts generally take between 3-6 months to show results. Though an SEO campaign has a longer lead time than paid advertising, it also provides more sustainable growth, as your website’s authority and visibility will continue to grow.
Stellar SEO has a proven track record of success in Boston law firm SEO services. We deliver measurable results while adhering to search engine guidelines, ensuring safe and sustainable growth. We rely on our deep understanding of the legal industry to create content that resonates with potential clients, ensuring that you connect with the most qualified leads.
Our law firm SEO packages start at $2,500 monthly. These digital marketing services include keyword research, off-page and on-page optimization, local SEO optimization, and content creation. During your consultation, we’ll discuss your specific needs and create a customized plan to reach your goals.
Achieving an exceptional digital presence requires experience, careful planning, and creativity.
