About Stellar SEO

Stellar SEO Is the Industry’s Leading Link Building Agency

Stellar SEO is a link building agency. Everything else is an application of that capability.

 

Stellar SEO is a link building agency that builds authority for brands competing in high-trust, high-value search environments, including personal injury law, finance, healthcare, SaaS, and eCommerce. We’re an award-winning, Inc. 5000-recognized agency specializing in industry-leading link building for competitive markets. We prove our link building capabilities in the most demanding industries, because if they work there, they work everywhere.

Founded in 2012 by Travis Bliffen, Stellar SEO has grown from a small consultancy into one of the most trusted teams for white-hat link acquisition, strategic outreach, and authority-driven organic growth. Over more than a decade of testing and refinement, we have developed our proprietary methodology, the Entity-Driven Link Building System (EDLS), which guides every custom campaign we execute: a scalable authority-building system across industries.

Today, we support brands nationwide, from national law firms to financial companies to partner agencies that white-label our link building services.

We built Stellar SEO for businesses that want a clear strategy, transparent execution, and measurable results.

Clients choose us because we show them what works, what doesn’t, and how to outperform competitors in the areas that matter most.

Recognized on the 2024 and 2025 Inc. 5000 Fastest-Growing Companies lists, Stellar SEO continues to set the standard for quality, integrity, and performance in modern organic marketing.

Our Expertise

At Stellar SEO, our expertise centers on authority-driven link building for competitive markets. We combine strategic outreach, entity-informed content alignment, and data-backed execution to help brands achieve measurable, lasting growth.

Our work is built around a single objective: earning high-quality links that function as authority signals. For clients in highly competitive legal markets, this includes structuring practice areas, internal linking, and content frameworks to maximize the impact of link acquisition. Every campaign is tailored to your goals, audience, and competitive landscape.

Link Building Services That Drive Real Results

For over a decade, Stellar SEO has been recognized as a leader in white-hat link building. We focus exclusively on earning editorial, in-content backlinks from authoritative, relevant publications that strengthen your website’s topical authority and entity recognition.
Our team has built more than 25,000 verified, contextually relevant links for clients in law, finance, and real estate. Every campaign is grounded in manual outreach, transparent reporting, and quality standards designed to meet Google’s guidelines.
We also provide white-label link building partnerships for agencies that need scalable, trustworthy link acquisition solutions without compromising brand integrity.
Whether your goal is to recover from past penalties, expand nationally, or earn placement on top-tier sites, Stellar SEO’s link building process helps you grow authority, rankings, and trust simultaneously.

Law Firm Link Building for Competitive Legal Markets

Our work with personal injury and mass tort law firms focuses on building the authority signals that determine rankings in the most competitive legal markets. Rather than offering generic SEO services, we specialize in precision link building that strengthens trust, relevance, and entity authority for high-value practice areas.

Through our Entity-Driven Link Building System, we earn editorial links from trusted legal, news, and industry publications that reinforce how law firms are classified and surfaced across Google and AI-driven search platforms. These links function as authoritative citations for core practice areas such as personal injury, mass tort, and maritime law.

Our approach supports firms competing against national advertisers and lead aggregators by improving visibility where it matters most. By focusing on authoritative placements, contextual relevance, and long-term signal integrity, we help law firms reduce reliance on paid channels and build durable organic visibility that compounds over time.

We're Link Building Specialists

We specialize in custom link outreach, and have built over 25,000 links across countless industries.

Healthcare Link Building

Our healthcare link building practice helps providers, medical organizations, and health-focused companies strengthen authority in high-trust markets. Through precision link acquisition and placements on reputable medical and industry publications, we improve visibility for competitive healthcare queries and support long-term credibility without reliance on paid channels.

Real Estate Link Building

We help real estate investors, institutional buyers, and property technology companies earn the high-authority links needed to attract motivated sellers and qualified deal opportunities. Our link building approach secures placements with respected finance, investment, and PropTech publishers, strengthening credibility and amplifying the visibility of your acquisition funnels and deal pipelines.

Finance and Investment Links

We help financial institutions, lenders, and advisory firms earn the authoritative links required to compete in strict YMYL environments. Our strategy targets placements on respected finance, investment, and business publishers, reinforcing your entity signals and strengthening the trustworthiness regulators and search platforms expect from credible financial brands.

Across all industries, our method remains the same: combine authority-driven link building, entity-aligned structure, and data-backed decision-making to deliver consistent organic growth that compounds over time.

How the Modern SEO Landscape Shaped Our Approach

When Google rolled out its Panda and Penguin updates in 2011, the SEO landscape shifted overnight. Thousands of businesses that relied on cheap, manipulative link building lost their rankings and traffic within weeks. Many of the agencies responsible for those results vanished, leaving business owners without answers or support.

Amid that chaos, Travis Bliffen, an Army veteran turned SEO strategist, saw an opportunity to rebuild the industry on transparency, strategy, and measurable performance. Drawing on the discipline he developed during his military service, Travis founded Stellar SEO in 2012 with a clear mission: to help businesses recover from algorithmic penalties and grow through ethical, sustainable optimization practices.

Launching an agency during one of the most disruptive periods in Google’s history forced us to master what others ignored. We learned how to diagnose ranking losses, rebuild authority, and create SEO systems that stand the test of time.

Those same principles guide our work today. What began as penalty recovery evolved into one of the industry’s most precise, data-driven SEO processes, trusted by agencies, law firms, and enterprise brands nationwide.

As Stellar SEO gained traction, Travis began sharing his insights on Search Engine Land, Search Engine Journal, Semrush, Yahoo, and Website Magazine, educating marketers on practical, data-driven strategies for link building, SEO content writing, and entity-based optimization. His focus on clear communication and proven frameworks helped hundreds of companies rethink their organic growth strategies.

By 2021, we began applying our authority-building expertise to personal injury, mass tort, and maritime law firms that needed stronger visibility in competitive legal markets. This work expanded into real estate investment groups and financial service companies that required compliant, trust-focused authority signals to compete. These campaigns helped refine EDLS into a system that adapts to the unique constraints and expectations of each high-value industry we support.

 

Today, Stellar SEO is recognized on the 2024 and 2025 Inc. 5000 Fastest-Growing Companies lists, reflecting our commitment to consistent execution and measurable success. We continue to lead in advanced link acquisition, authority engineering, and AI-informed search strategy, helping clients build the signals that influence both traditional rankings and emerging AI platforms.

What began as a mission to bring clarity and integrity to organic marketing has grown into a nationally recognized authority in link building and competitive-market strategy. At Stellar SEO, we believe strong outcomes come from doing purposeful work with precision and transparency every single time.

 

Our Mission

At Stellar SEO, our mission is to help businesses grow by strengthening the authority signals that drive visibility in competitive markets. Our work is rooted in strategic link acquisition, entity development, and precise execution that supports long-term organic growth.

We believe great outcomes start with clear goals. Every engagement begins with end-state planning so we can define what success looks like and build the authority pathways needed to reach it. There is no guesswork and no unnecessary complexity, only practical strategies designed to create measurable progress.

Our approach is grounded in data, experience, and transparency. We explain how each component of your campaign works, how it supports your authority, and how your investment contributes to meaningful growth.

All of our strategies follow EEAT principles and modern entity-based optimization, helping your brand stand out to both search engines and emerging AI systems. We support personal injury firms, mass tort practices, maritime lawyers, marine businesses, and other organizations that operate in high-value, high-competition environments where authority is the primary ranking signal.

Since 2012, we have relied on the same formula. Clear goals. Honest communication. Disciplined execution. That consistency has helped establish Stellar SEO as one of the most trusted names in advanced link building and authority-focused organic growth.

Meet the Founder

Travis Bliffen is the CEO and Founder of Stellar SEO, a nationally recognized expert in link building and SEO strategy.

A U.S. Army veteran, Travis built Stellar SEO in 2012 with a mission to bring clarity, honesty, and measurable results to an industry that too often relied on shortcuts. His leadership style reflects that mindset: disciplined planning, transparent communication, and a relentless focus on outcomes.

Travis has shared his insights with leading publications such as Search Engine Land, Search Engine Journal, Semrush, and Yahoo, helping businesses and agencies alike understand what it takes to build lasting visibility online.

He continues to guide strategy for new clients and ensures every campaign reflects the values that built Stellar SEO: no fluff, no shortcuts, just proven methods that work.

Client Feedback

Why Businesses Choose Stellar SEO

Because we deliver results that last.
Most agencies sell activity. We sell outcomes. At Stellar SEO, every strategy is built to increase your visibility, drive qualified leads, and create measurable ROI that compounds over time.

Let’s Build Your Authority

You are not here to learn SEO. You are here to find a partner who knows how to build authority in competitive markets.

At Stellar SEO, we help businesses grow through strategic link acquisition and authority-focused campaigns shaped by your goals and the competitive landscape you operate in.

Whether you are a personal injury firm, a mass tort practice, a maritime lawyer, or a company in a high-trust industry that requires advanced authority signals, we create a clear plan from your starting point to your end goals and execute it with precision.

We do not rely on jargon or vague reporting. You will always understand what we are doing, why it matters, and how each action strengthens your position in search and AI-driven platforms.

If you want a results-oriented partner who values clarity, accountability, and long-term growth, it is time to work with Stellar SEO.

Call (615) 953-9493 or request your consultation today.

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