15 Backlink Monitoring Tools To Try in 2024

best backlink monitoring tools

Are you looking for software to monitor backlinks?

TL;DR: Monitoring your backlinks allows you to discover lost or broken links, identify spammy sites linking to your website, and even figure out if your hard-earned backlinks are indexed. Our favorite two tools for link monitoring are Ahrefs and Link Research Tools. Google Search Console is limited, but invaluable for those of you who can’t afford a more cost option.

For everyone else, let’s jump into it.

SEO thrives on a powerful trifecta: technical SEO, content optimization, and backlinks.

Links are by far the most challenging of the three to obtain, meaning investing in a backlink monitoring tool to protect your hard-earned placements is worthwhile.

At Stellar SEO, we understand that crafting a stellar backlink profile is crucial for propelling your website’s search engine rankings.

But building links is only half the battle…

Backlinks monitoring is the ever-vigilant guardian, constantly scanning the web to ensure your link profile remains healthy and search engines view your website with unwavering trust.

This blog will be your comprehensive guide to backlink monitoring. Join us as we delve into its critical role in safeguarding your website’s SEO health and dominating search rankings, ensuring your content reaches the audience it deserves.

The Importance of Backlink Monitoring

Applying SEO means paying close attention to many vital aspects, including link monitoring.

By remaining vigilant in this area, you can ensure your website’s well-being and significantly enhance its search engine ranking.

In this section, we will examine precisely why monitoring backlinks is essential for achieving continued success in SEO practices.

Detecting Broken Links: Impact on SEO and Link Equity

Broken links are more than just minor nuisances; they are leaks in your website’s SEO vessel, draining away valuable link equity and diminishing user experience.

By consistently monitoring your backlink profile, you can swiftly identify and rectify these broken links, thus preserving your site’s link equity and maintaining a seamless experience for your visitors.

This proactive approach ensures that the SEO value meticulously built over time does not erode due to neglected or lost backlinks.

Changes in Website Ownership: Avoiding Spammy Backlinks

The digital landscape is dynamic, with websites changing hands frequently. Such changes in website ownership can significantly impact the quality of website backlinks pointing to your site.

New owners might repurpose or alter the content context, potentially aligning your link with irrelevant or low-quality content and affecting your backlink’s integrity.

Regular backlink monitoring allows you to quickly respond to such shifts, ensuring your backlink profile remains robust and positively reflects on your SEO.

Competitor Backlink Strategy: Value of Monitoring for Opportunities

Understanding the terrain includes keeping an eye on the competition.

Monitoring your competitors’ backlink strategies offers invaluable insights into industry trends, effective linking opportunities, and potential gaps in your own strategy.

This intelligence enables you to adapt and refine your backlink acquisition tactics, positioning your website to capitalize on opportunities missed by others and reinforce your competitive edge in the SEO battleground.

Backlink Monitoring Tools: A Comparative Overview

The key to fortifying your SEO strategy lies in wielding backlink tools and choosing the one that syncs perfectly with your objectives, like selecting the correct key for a lock.

With an array of options at your disposal, each boasting its own set of advanced features, the quest to find the backlink monitoring tool that not only monitors backlinks but also aligns, advises, and propels your SEO mission forward becomes crucial.

This section will help you swiftly identify the tool that suits your SEO requirements by comparing the critical factors of various tools.

Detailed Overview of Backlink Monitoring Tools

In this detailed expedition, we shall venture into the heart of each tool listed, dissecting their core capabilities, unique selling points, and how they fit into the broader SEO strategy.

Google Search Console

GSC is a free tool for backlinks monitoring

This indispensable tool, graciously offered at no cost by the search engine behemoth, serves as the bedrock for understanding your site’s interaction with Google.

  • Google Search Console or Google Webmaster Tools helps you measure your website’s search traffic and performance, fix issues, and make your site shine in Google Search results.
  • With GSC, you can see which websites link to yours the most and the specific content they link to. This allows you to identify which parts of your site are considered authoritative by the web.
  • While Google Search Console is invaluable for basic website backlinks monitoring, it falls short in offering the granular insights and comprehensive analysis that dedicated SEO professionals often require.


Ahrefs is often hailed as the go-to tool for conducting comprehensive analysis and optimization efforts. It stands out not just for the depth of its data but also for the breadth of its capabilities.

  • The investment begins at $99 per month, and it offers access to a wealth of data and analytics tools designed to enhance your SEO strategy.
  • From exploring competitors’ link profiles to uncovering the most valuable pages within a domain, Ahrefs delivers insights that are crucial for informed SEO decision-making.
  • One of Ahrefs’ most beneficial features is its real-time alert system, which notifies users about new and lost backlinks.


Semrush is perfect for businesses and SEO professionals seeking a holistic approach to tracking keyword rankings, channel optimization, and monitoring backlinks.

  • Semrush’s pricing reflects its all-encompassing suite of features, beginning at $119.95 per month.
  • The powerful audit function sifts through your link profile, identifying potential spammy backlinks that could jeopardize your site’s SEO health.
  • Semrush also facilitates the process of cleaning up your link profile by allowing you to export a list of spammy links.

SE Ranking

SE Ranking distinguishes itself as a versatile and user-friendly SEO tool, accommodating the spectrum of users from beginners taking their first steps in SEO to professionals fine-tuning their strategies. 

  • SE Ranking presents an attractive entry point into the world of SEO tools with its pricing, offering monthly plans starting at $39.
  • One of the highlights of SE Ranking is its ability to delve into your backlink profile’s nuances. It provides a detailed analysis of referring domains and each backlink’s value to your website.
  • Beyond analyzing all your backlinks for SEO, SE Ranking has a suite of additional features that bolster its value as an all-in-one SEO platform.


Monitor Backlinks

Monitor Backlinks specializes as a dedicated beacon in the vast sea of backlink analysis, offering a focused and efficient approach to understanding and improving your site’s link profile.

  • With an entry price of $25 per month, Monitor Backlinks is an accessible tool for businesses and individuals keen on sharpening their backlink strategy.
  • Monitor Backlinks goes a step further by integrating keyword rankings into the dashboard. This dual functionality allows users to see the correlation between their backlink profile and keyword research, offering a comprehensive view of their SEO efforts.
  • Monitor Backlinks includes a built-in disavow tool that acts as a backlink checker to eradicate spammy links directly within the platform.

Open Link Profiler

A treasure trove for those in pursuit of live backlink data, Open Link Profiler specializes in offering real-time insights, focusing on link quality and relevance.

  • Open Link Profiler is a free and cost-effective solution for businesses and individuals who want to explore backlink analysis without financial commitments.
  • It offers an extensive database of live backlinks along with a unique Link Influence Score that assesses the quality and impact of inbound links.
  • It enables users to meticulously filter backlinks by criteria such as industry, age, and anchor text, facilitating targeted analysis of the links that matter most.


Linkio emerges as a beacon for those seeking to refine their anchor text strategy, combining automation with insights to recommend optimal anchor texts for backlinks.

  • Priced at $19.99/month it is positioned as an affordable anchor text optimization tool.
  • Delivers tailored anchor text recommendations, leveraging your site’s current performance to guide your backlink strategy.
  • Facilitates competitive analysis, allowing users to gain insights into the anchor text strategies of competitors and industry leaders.


LinkBox provides a streamlined interface for managing and analyzing backlinks, ensuring users can easily monitor their site’s backlink health.

  • Priced at $43.31/month. LinkBox offers advanced backlink management features at a competitive price point.
  • It tracks inbound links and monitors changes, including new links, lost ones, and broken ones, keeping you informed about the dynamics of your link profile.
  • It comes equipped with a disavow tool integration, making it easier for users to manage and submit disavow files directly through the platform.


Brand24 shifts the focus towards digital PR and brand mention monitoring, offering tools to track your online reputation and backlink opportunities through social listening.

  • At just $49/month, this tool is aimed at businesses focused on monitoring backlinks and their brand presence online.
  • Enables real-time monitoring of brand mentions across the web and social media, helping identify new backlink opportunities from positive mentions.
  • Offers sentiment analysis to gauge the tone of brand mentions, allowing for strategic responses to both positive and negative feedback.

Link Research Tools

Delving deep into backlink data with specialized tools, Link Research Tools stands out for its precision and comprehensive analysis capabilities.

  • Offers an advanced backlink analysis suite priced at $599/month, tailored for SEO agencies and professionals demanding in-depth data and insights.
  • It provides a detailed view of your backlink profile, emphasizing the detection of toxic links that could harm your SEO efforts and suggesting remediation steps.
  • Features a unique capability to integrate data from multiple sources, including Google Analytics and Search Console, offering a holistic view of backlink impacts.


Moz offers various tools to optimize every aspect of your online presence, including a robust backlink analysis feature.

  • With pricing starting at $99/month, Moz offers a comprehensive solution for businesses looking to enhance their SEO strategy.
  • This feature features Moz’s proprietary Domain Authority metric, which helps users gauge the potential impact of backlinks from referring domains on their SEO performance.
  • It offers the Moz Link Explorer, which provides insights into backlink profiles, top-performing pages, and domain authority scores for your site and competitors’.


While Coupler.io is not a traditional SEO tool, it offers unique value by automating data imports into sheets and facilitating customized SEO and backlink analysis.

  • At an accessible price of $24/month, Coupler.io is ideal for SEO professionals and marketers looking to automate data aggregation for analysis.
  • It enables the automated import of backlink data from various sources into Google Sheets, Excel, or BigQuery, streamlining the monitoring and analysis process.
  • Though it does not offer direct backlink analysis features, its strength lies in its ability to allow users to create custom reports and dashboards that can include backlink metrics.


BuzzSumo excels in uncovering content insights and trends and is equipped with features that support backlink analysis, particularly in content marketing.

  • Priced at $99/month, BuzzSumo offers a suite of tools catering to content marketers and SEO professionals.
  • Allows users to track backlinks for any content, providing insights into how content performance and backlink acquisition correlate.
  • Features content analysis tools that help identify your industry’s most shared and linked-to content, uncovering opportunities for strategic content creation and link building campaigns.


Linkody specializes in backlink tracking, making it easier for marketers and SEO professionals to effectively manage and analyze their link-building efforts.

  • For a starting price of just $14.90/month, Linkody offers an affordable yet powerful solution for those needing to track and manage their backlinks with precision.
  • It provides continuous monitoring of your backlinks, with notifications for gained and lost links, and keeps you informed about the health of your link profile.
  • The tool includes a feature for analyzing competitors, allowing you to uncover their backlink strategies and discover fresh prospects to enhance your own link-building initiatives.


RankActive offers a well-rounded suite of SEO tools, including robust features for backlink monitoring, making it suitable for businesses of all sizes.

  • With a monthly fee starting at $99.99, RankActive provides a comprehensive platform that supports various aspects of SEO, including keyword research, rank tracking, and backlink analysis.
  • Enables tracking of your site’s backlink growth over time.
  • It offers competitor backlink tracking, allowing you to compare your backlink profile with your competitors.

Getting Started with Backlinks Monitoring

The importance of taking the time and effort to monitor backlinks cannot be overstated.

It’s a critical practice that ensures the health and efficacy of your website’s backlink profile, directly influencing search engine rankings and digital visibility.

Given the variety of backlink monitoring tools available for link building campaigns, each with its unique features, strengths, and pricing, the decision-making process can seem daunting.

This is where our comprehensive comparison becomes invaluable. It simplifies the process, allowing you to quickly assess and compare the key features that matter most to your specific SEO goals and operational needs.


Travis Bliffen is the founder of Stellar SEO. His background as a U.S. Army combat veteran and a dedicated business owner has shaped his approach to SEO, blending discipline, thorough research, business acumen, and a deep understanding of the evolving SEO landscape.

Travis Bliffen's expertise and contributions in the field of SEO have earned him recognition and features in several prominent publications, such as Search Engine Journal and SEMrush, where he has shared his insights and strategies for effective SEO practices. Since launching Stellar SEO in 2012, he has been committed to crafting tailored link-building and SEO campaigns for clients across diverse niches.

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