Philadelphia Law Firm SEO Services

BOOST YOUR LAW FIRM’S VISIBILITY AND SECURE MORE CASES IN PHILADELPHIA.

The Philadelphia Bar Association has over 12,000 members, demonstrating the city’s large and highly competitive legal industry. With so many attorneys fighting for the top ranking on search engine results pages, a strong search engine optimization (SEO) strategy is essential. Stellar SEO provides top-notch digital marketing services for Philadelphia-area law firms, ensuring they enjoy high search engine rankings and a fantastic reputation.

GET IN TOUCH NOW TO DISCUSS HOW OUR PHILADELPHIA SEO EXPERTS CAN HELP YOU.

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WHY WORK WITH A PHILADELPHIA LAW FIRM SEO AGENCY?

Corporate, intellectual property, and real estate law are some of the most competitive practice areas in Philadelphia. Still, nearly every niche in this market is very crowded, with top-rated firms fighting for the same clients.

More than ever before, people are finding legal advice online, which makes your search visibility a crucial element of achieving success. Law firms aiming for the top spot in search results need an SEO agency that understands their market. With years of experience in local SEO, we can help you compete with national law firms in the Philadelphia area through highly focused, localized content.

Our proven strategies deliver measurable results to our clients, boosting online visibility and organic traffic through customized strategies. We consider every aspect of your online identity to create effective SEO plans that emphasize your firm’s unique strengths.

UNIQUE PARTNERSHIP

We Commit to Exclusivity by Not Working with Your Direct Competitors

FULL OWNERSHIP

You Retain Complete Control - No Dependence on Proprietary Platforms

ADAPTABLE CONTRACTS

We Engage in Flexible 90-Day Cycles Following Our Initial Audit

WE PUT PHILADELPHIA LAW FIRMS ON TOP YOU GET MORE CASES.

Search engine rankings are important for every company, but especially for those marketing legal services. Appearing high in search engine results translates to more qualified leads, more signed cases, and significant revenue boosts, especially in crowded markets like Philadelphia.

We achieve significant results by leveraging advanced analytical tools and making decisions based on hard evidence. This systematic approach provides a comprehensive SEO strategy that builds on your firm’s strengths, demonstrating to potential clients exactly what makes you stand out.

AGGRESSIVE SEO FOR PHILADELPHIA LAW FIRMS.

Our SEO for lawyers considers every important ranking factor so that you stand out in Philadelphia’s digital landscape. This comprehensive process includes thorough keyword research, content creation, high-quality link building, and local SEO.

Knowing that law firms must have a sterling reputation, our team always uses ethical SEO practices meant to provide value to readers rather than just sell your services. By building trust with a user-friendly website and excellent content, we boost conversion rates and help you attract more qualified leads.

OUR SEO PROCESS FOR PHILADELPHIA LAW FIRMS

To ensure your firm stands out in Philadelphia’s legal market, we take a step-by-step approach that analyzes every aspect of your digital presence. This includes researching your competitors, auditing your website’s performance, developing a strategy, and continuous monitoring throughout the implementation. This ensures long-term success and more traffic over time.

01 Research & Strategize

During your initial consultation, we will identify your business goals, competitors, and overall opportunities in the Philadelphia legal market. Through tools like Google Search Console, we assess keyword rankings and review your competitor’s websites to gather intelligence on their strategies.

02 Audit and improve

A technically sound and user-friendly website serves as a foundation for all our SEO efforts. We’ll analyze your website content and health to find issues like poor mobile responsiveness or slow loading times. After resolving these, we’ll enhance on-page elements like metadata and internal linking.

03 Build & Boost

Law firm websites need authoritative content and a strong backlink profile to demonstrate their credibility. Through content creation and optimization, we emphasize your legal experience while reassuring prospective clients that you’re the best choice. We’ll also gather great links to build domain authority.

HOW OUR PHILADELPHIA LAW FIRM SEO CAMPAIGNS WORK?

Ranking higher on search engines involves numerous factors, all of which Stellar SEO will optimize during our campaign. Our process includes detailed keyword research, technical improvements, content development, link-building, and local SEO.

Competitor Analysis

With our strategic approach, we help small firms and solo practitioners compete with larger firms on search results. This is achieved through careful competitor analysis using SEO tools. We’ll reverse-engineer their work and then improve on it to bring prospective clients your way.

Our competitor analysis will include finding new keywords, analyzing their backlink profiles, and reviewing their content strategy. We’ll then combine this information with other sources, like keyword analysis, to outrank them for relevant terms.

Learn more about SEO Competitor Research Services!

Keyword Research

For your site to appear on Google and other search engines for your practice areas, you need to integrate the terms that Philadelphia users search for. By doing so, you signal to search engine algorithms that your content is relevant to a user’s needs. When combined with other elements like a well-functioning website, you’ll appear higher in searches matching your niche.

We will use tools like Google Search Console, Google Keyword Planner, and others to find high-intent, location-specific terms that match your specialties. These terms will then be naturally integrated into website content, metadata, and link outreach articles to improve your rankings.

A good keyword strategy involves a mixture of general, local, and more niche terms, such as long-tail keywords. These should be ranked in terms of how much value you may derive from them, with the most valuable keywords used in title tags or headers. Leveraging our experience, we’ll figure out which terms should be emphasized so that we can improve your rankings as much as possible.

Discover our Keyword Research Services!

Technical SEO

To get to the top of search engine results, law firm websites must be mobile-responsive, fast-loading, and easily indexed by crawlers. A highly professional website also reassures clients that you’re a trusted source of information about legal services.

Our team will thoroughly audit your website to uncover and fix common issues. Some of our tactics include compressing images for faster loading times, adjusting robots.txt for better crawlability, and streamlining the web design so your website functions well on any device.

Good web design can also improve conversion rates, bringing you more quality leads. For example, mobile-friendly design enables readers to make phone calls directly from the website. We’ll also examine how other websites format their pages, which helps your site align with users’ expectations.

Learn more about our Technical SEO Services!

Content Strategy Development & Content Optimization

Great content is not just an opportunity to utilize valuable keywords; it can also generate more leads. By presenting yourself as an authoritative Philadelphia law firm, you reassure clients that you can meet their needs.

To start, we’ll review your current website content and optimize it with high-ranking keywords. This includes title tags, meta descriptions, and internal links. Refreshing your content also helps boost rankings because algorithms prioritize new content, believing it is more relevant to a user’s needs.

Next, we’ll identify content gaps and create a content calendar that addresses users’ frequent questions or concerns. Our content development will be influenced by our keyword research and competitor analysis, ensuring we cover new material that other law firms have yet to consider.

Our team prioritizes user engagement over keyword stuffing. We provide valuable information about the legal industry in a way that is easy for the average user to understand. Throughout the process, we’ll rely on high-quality resources and perform extensive research into Philadelphia laws to ensure that users receive accurate information.

Discover our Content Creation Services!

Link Building Strategy Development

Not all links are created equal when it comes to link equity. Highly relevant and authoritative backlinks will significantly improve your rankings, while low-quality or irrelevant links can harm your reputation.

Unfortunately, some SEO agencies believe that any link is a good one, so they’ll use link farms or deceptive means to manipulate rankings. While this may provide a short-term benefit, it can also lead to penalties and lower rankings in the long run.

We believe in doing SEO the right way and avoiding shady websites that can lead to penalties. To get the most benefit from every link, we focus on quality over quantity. Our team will thoroughly vet a potential link partner by reviewing their backlinks, content, traffic, and keyword rankings. Our goal is to create a natural match between your website and theirs so that you receive qualified referral traffic.

Learn more about our Custom Link-Building Services!

LINK & ANCHOR TEXT AUDIT FOR YOUR LAW FIRM’S WEBSITE

Relevant, high-quality, and optimized links improve your domain authority while also making it easier for your clients to find additional information. Through our work, we’ll look at both internal and external links to ensure they support your SEO goals and have strong anchor text.

A comprehensive internal linking system improves site structure and user experience for law firm websites. We’ll check that every page is linked and that your navigation is simple and streamlined.

Other websites that link back to you are part of your backlink profile. If you have a strong backlink profile, you get link equity from high-ranking websites, which boosts your domain authority. The anchor text that these websites use will also drive more traffic and improve your rankings for these keywords.

Our team will audit your backlinks to ensure that all websites are reputable and relevant. If we find a link that we believe may be causing more harm than good, we’ll ask that it be changed to a nofollow link or removed entirely, protecting your reputation. We will also check the anchor text on link partners and contact the site owner for adjustments if necessary.

Link Outreach

When we identify a good link partner for your law firm, we manually contact them with your value proposition. We have long-term contracts with various authoritative websites, where we provide them with excellent content in exchange for a relevant link.

With our link-building, we focus on creating an organic link between you and the link partner. For law firm SEO, this means targeting websites that discuss legal services or are related to your practice area, such as personal injury or business law.

Link outreach can take various forms. The simplest type is broken link building, which involves contacting another website and asking if they’d like to replace a broken link with one from your site. This enhances their rankings while providing you with a valuable backlink.

Another option is niche edits, which involve adding a paragraph or two to existing content that naturally integrates your link. Finally, guest blogging means generating an entirely new article for the link partner that includes a link to your site.

Local SEO

A Philadelphia law firm is seeking clients from around the Delaware Valley, not Pittsburgh or other metropolitan areas. As such, we focus on local search engine optimization to help search engines match you with nearby consumers or businesses.

Localized keywords emphasize your service area and help potential clients find you in search results. Using SEO tools, we’ll find what people search for in your area and naturally integrate this information into your content.

A key element of local SEO is your Google Business Profile, a free listing that will appear at the top of Google search results for “near me” searches. We will claim and optimize your profile so that you can reach the top three of this crucial listing. This includes checking your contact details, selecting the right business categories, adding business attributes, and creating a keyword-rich description.

Your Google Business Profile also hosts your reviews, which improve website visibility and build trust with your audience. Our team will solicit and manage reviews for you to demonstrate your excellent customer service.

Lastly, local citations help drive referral traffic and improve local rankings. Through our research, we’ll identify authoritative websites in the Philadelphia area and ask them to link to you. For example, if there’s a business directory of local companies that lists your contact information, we can ask them to add a link so that you get link equity from their site.

Discover our Local SEO Services!

Reporting & Revising

Law firms aiming for maximum online visibility need an SEO strategy with proven results. This can only be achieved through careful tracking and analysis, gathering data insights we can transform into long-lasting success.

Using tools like Google Analytics, we’ll continuously monitor key metrics like conversion rates, clickthrough rates, website traffic, and keyword rankings. You’ll receive monthly performance reports that show your campaign’s success while also highlighting potential improvements.

We use an iterative approach that enables us to quickly capitalize on opportunities while fixing any potential issues that arise during the campaign. By relying on data rather than guesswork, we can adjust your campaign to deliver the best return on investment.

WHAT ELSE CAN I EXPECT FROM YOUR PHILADELPHIA LAW FIRM SEO COMPANY?

Stellar SEO’s team is never satisfied with less than perfection. We create custom-tailored strategies for all our clients, leveraging our expertise to highlight their unique strengths.

During your consultation with us, we encourage you to tell us about what types of clients your firm works with, what cases have given you the most success, and what you want to achieve through SEO. We will use this feedback to attract the right traffic, saving you time and money when assessing your potential leads.

When you work with us, you can expect transparent communication and regular updates. We encourage you to ask questions and provide feedback on our performance so that we can deliver even better results. When we identify problems, we’ll let you know immediately and get to work fixing them.

LAW FIRM SEO PHILADELPHIA, PA

Philadelphia lawyers face stiff competition, given the large number of law firms in the city and surrounding counties. Thanks to our years of experience in law firm SEO, we can help you dominate the rankings in your niche through tailored strategies designed to highlight your firm’s successes. With our help, you can enjoy higher visibility, stronger lead generation, and sustainable business growth.

WHY CHOOSE STELLAR SEO AS YOUR LAW FIRM SEO AGENCY IN PHILADELPHIA?

Effective SEO for lawyers needs to emphasize the firm’s value proposition and proven track record of winning cases. We tailor our digital marketing approach to your specific goals, competition, and overall market conditions, adapting best practices for your benefit.

CUSTOMIZED APPROACH TO SEO

We tailor our approach to your market, practice area, and target audience. During our consultation, we’ll learn more about what types of cases you focus on and what clients have given you the best cases in the past. Through this meticulous research, we can customize our approach to provide an excellent return on investment.

CONTENT MARKETING AND LINK BUILDING EXPERTISE

The best SEO results come from delivering fantastic value to prospective clients through your website content and backlink profile. By focusing on quality over quantity, we improve your rankings, boost organic traffic, and position you as a leader in the Philadelphia area.

Customers Reviews

RRobert Sirianni
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Great service. fast and very responsive. Got back to me with all my inquires. Plan to work with them in the future.
EEdward Bye
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Been looking for a company exactly like Stellar SEO for a while. Perfect for link building and so so helpful and responsive. Would be buying them a beer if they were in the UK.
MMichael Austin
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Travis and the entire Stellar SEO team have been a pleasure to work with. We are going on 9 months with them and we have been extremely pleased with the success and attention to detail with our campaign. SEO gurus!
SSTEVEN WOLFE
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Courteous and frank. Could have roped us in to something we couldn’t afford and wouldn’t have helped. Instead, gave us good pointers and told us that his services wouldn’t be worth our expenses. Very helpful and frank.
RRedacted
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Travis and the team at Stellar have truly lived up to their name over the last year of working together. As an enterprise brand, they’ve taken great care to not only meet our specific needs but exceed them. We’ve seen some great results already..
TTroy Christensen
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Stellar SEO did an outstanding job with my SEO requirements. I saw a 75% jump in traffic due to what Travis and his team did for us. Travis is easy to work with and takes time to explain the ins-and-outs of what needs to be done...

OTHER SEO SERVICES WE PROVIDE for law fırms

On-page SEO is essential for a growth-minded law firm. We will improve elements like title tags, meta descriptions, content structure, and internal linking to create an enjoyable user experience for everyone who visits your site. Small adjustments, such as using keyword-rich headers and improving navigation, can have a huge impact on rankings and engagement.

Your website is the front page of your online presence, so it needs to present you in the best possible light. We will thoroughly audit and optimize your website to improve its overall health and performance. This can include adjusting the source code for better mobile responsiveness, adding scheme markup, and optimizing images.

PHILADELPHIA LAW FIRM SEO FAQS

In general, a law firm SEO campaign will start showing significant results between 3-6 months. While this is longer than paid advertising, the work you do to improve organic search rankings can lead to long-term benefits, meaning SEO has a better return on investment than paid ads.

Our strong focus on local SEO means the leads generated from your SEO efforts will be better. We have years of experience in legal SEO, which we combined with a data-driven approach to ensure your firm stands out in this crowded market. Most importantly, we adhere to best SEO practices and focus on offering value to your readers, which enhances your reputation.

Our SEO packages, which include keyword development, content planning, technical SEO, and local SEO, start at $2,500 monthly. When you contact us for a consultation, we’ll discuss your needs and learn which services you need so that we can develop a customized plan.

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