We take a comprehensive approach to law firm SEO, meaning we cover all the bases to get your law firm’s website better search engine rankings.
Search engine optimization has three main pillars: technical SEO, content writing & optimization, and link building. Local SEO adds a few additional layers, like GMB optimization & citation building.
When we build your strategy, we will cover the following areas, on an as-needed basis. This keeps your budget and resources focused on the areas that will make the biggest impact for your law firm.
Here Is A Detailed Overview Of Our Law Firm SEO Services
SEO is a competitive sport. You are facing off with competing law firms, so you must be willing to invest into beating them. To determine what your competition looks like, we will conduct a competitor analysis to identify deficiencies in your keyword targeting, content, and link profile. Armed with this knowledge, we help you define a strategy and ensure that the proper resources are allocated to make your SEO campaign a success.
Showing up high in organic search engine results pages, or as a paid search result, often comes down to specific keywords. Does the content of your website reflect the search terms that potential clients are looking up? If a Google organic search does not include your website in the results, then you could have poor keyword usage in the headings, meta descriptions, and main body of your content. Our SEO company will help conduct keyword research to see what terms you need to focus on to rank higher in Google search results. Using targeted keywords throughout your content can result in more traffic to this online marketing channel. The more site visitors you have, the more likely you are to improve client onboarding rates. It all starts with ranking better in every Google search related to your field of expertise. The Analytics tool from Google can help us test the effectiveness of keyword implementation.
Finding and fixing technical SEO issues is a fundamental part of improving your search engine rankings. During the audit phase, we complete a comprehensive review of your website, including a look at site speed and technical SEO issues. Once uncovered, we work with you and your web developer (or website platform/service) to get these issues resolved. We do not offer website design or development services as we specialize in link building & content marketing.
Content Strategy Development & Content Optimization
When analyzing your target market and competing law firms, we identify weak spots in your existing content. This could be a lack of pages covering critical topics, poorly optimized existing pages, or most commonly, a little of both. This process uncovers where you can improve, what keywords to target, and how your content should be written for maximum visibility. We can write the content or share the data with your writing team.
Link & Anchor Text Audit For Your Law Firm’s Website
Link building is a major component of law firm SEO. The links currently pointing to your site could be creating issues that are decreasing or negating the impact of your other digital marketing efforts. For this reason, we start with a review and develop a corrective plan. Unless you have a manual link penalty, we rarely suggest disavowing links. Instead we like to replace the bad with good, all while correcting any existing anchor text ratio issues. We have found this to be the most effective approach, when properly executed.
Link Building Strategy Development
In addition to correct issues with existing links and anchor text profiles, we develop a link building roadmap. This process allows us to estimate how many links are needed for each target page, what kind of anchor text should be used, and what types of links will be most effective. Your law firm will then have a better understanding of the time and resources that need to be dedicated to link building in order to catch and surpass your competitors.
Having a sound strategy is critical. However, for your law firm to benefit, the strategy must be executed. Many law firm SEO companies shy away from link outreach because it is difficult and time consuming. At Stellar SEO, we are known for our link building services, so we charge in head first and help you overtake the competition by earning valuable link placements.
In addition to organic law firm seo services, we can also help your law firm with local (GMB/GBP) SEO. If you have one or multiple locations, local search engine optimization is a great legal marketing avenue. As with organic SEO, we will analyze your current situation and your competition to build a data-driven roadmap. Since local SEO is so diverse, this could include anything from location page optimization, to identifying shortcomings with your GMB profile.
Reporting & Revising
We track key KPIs to determine how well your SEO campaign is working. This same data allows us to make informed decisions about how and when to adjust your strategy. Starting with data benchmarks, we monitor your progress and adapt as needed. With Google updates coming more often, this approach enables us to keep your firm on top and ahead of the pack.
Tools like Analytics from Google allow us to test the results of a campaign, measuring KPIs like Google search results rankings, site visitors, click-through rates, and more. Having Google Analytics installed and using other analysis tools is essential to avoid using outdated methods for improving SEO.
What Else Can I Expect From Your Law Firm SEO Company?
There are many law firm SEO services to choose from, but very few of them provide the deep research, strategy, and customization that Stellar SEO does.
We go above and beyond to develop a personalized law firm SEO strategy that will help you get in front of more prospective clients, by boosting your SERP (search engine results pages) visibility. This commitment to excellence has made our law firm seo services stand out in a very crowded space.
With so many SEO companies and marketing services targeting law firms, it can be hard to choose the right legal marketing agency. At Stellar SEO, we deliver powerful results, have unheard-of client retention times (averaging 3+ years), and we have helped hundreds of clients gain visibility with our bespoke SEO services.