Personal Injury Attorney SEO

Improve Search Visibility. Attract Better Cases.

Increase Authority

Increase Visibility

Increase Revenue

Personal Injury Lawyer SEO Services

There are over 97,000 personal injury law firms in the U.S. fighting for those dream cases. The kind that elevate your firm to the highest level. Even if you are one of the best in your field, if you lack visibility in Google, you are giving away cases to firms that are showing up ahead of you.

If you, like so many others injury attorneys we have spoken with, are tired of poor search visibility causing you to miss out on great cases, get in touch today. We can’t (and won’t) work with everyone, but for those that are the right fit to partner with us, we can make a major impact.

Our Personal Injury SEO Process

Research & Strategize

Our team will learn about your goals, study your competitors, and pull all of that data into a cohesive and effective SEO strategy for your personal injury law firm.

Audit & Improve

Next, we will review your website, content, link profile, and identify areas for improvement. Once mapped out, our team will go to work on fixing any issues holding your site back.

Build & Boost

After you have a solid foundation and your content plan is in place, our team will go to work on building your authority, brand recognition, and increasing your organic traffic.

Results & Reviews







Growth in Traffic for This Client

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Quality Content. Scalable Link Outreach. 200k More Visitors Each Month.

We Have A Battle Tested Process That Produces Stellar Results Consistently.

Customers Reviews

RRobert Sirianni
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Great service. fast and very responsive. Got back to me with all my inquires. Plan to work with them in the future.
EEdward Bye
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Been looking for a company exactly like Stellar SEO for a while. Perfect for link building and so so helpful and responsive. Would be buying them a beer if they were in the UK.
MMichael Austin
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Travis and the entire Stellar SEO team have been a pleasure to work with. We are going on 9 months with them and we have been extremely pleased with the success and attention to detail with our campaign. SEO gurus!
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Courteous and frank. Could have roped us in to something we couldn’t afford and wouldn’t have helped. Instead, gave us good pointers and told us that his services wouldn’t be worth our expenses. Very helpful and frank.

Frequently asked questions

A solid personal injury lawyer SEO strategy consists of three core areas: technical seo, content optimization, and link outreach. This is true for business in any industry, including personal injury law firms. In order to improve your visibility, you need a strategy in place to ensure that your site is technically sound, that you have enough of the right types of content in place, and a plan to build the authority of your site through link building.

Stellar SEO is known for its exceptional content marketing and link building capabilities and as luck would have it, links and content are the biggest two drivers of greater search visibility for competitive industries like personal injury law firm SEO. When you work with us, we will find and fix the technical issues, build out a smart content plan, and help you skyrocket past your competitors with our award winning link building services. When it comes to SEO for personal injury lawyers, we build effective strategies consistently.

As mentioned above, the three pillars of SEO are technical, content, and link building. While some companies shy away from link building because they find it difficult, you need a plan that covers all three pillars.

Having a good strategy going into an SEO campaign is critical to your success. As such, your SEO plan should include competitor research, a technical, content & link audit, all of which should go into strategy development. If your current company isn’t looking at the full SEO picture, it may be time to make the switch.

The exact costs will vary based upon your location, competition, and the current state of your online presence. In most cases, a comprehensive personal injury lawyer SEO strategy will start at about $5000 per month.

In most markets, $7500-$10000 per month will allow for an aggressive, effective search engine optimization strategy for personal injury lawyers. Our typical project range is $5-$20K per month but, your exact costs will come down to your goals and current situation.

If you research our company, it won’t take long to find that we are known as one of the top link building companies in the U.S. Link building is constantly ranked as one of the top ranking factors, especially in competitive industries.

Our team has the expertise to find and fix technical SEO issues, as do many other law firm SEO services. Where we pull away from that crowd is with our content and link outreach. If you and the other top personal injury firms in your market all have a technically sound website and content targeting the same keywords, authority (gained through link building) is going to be what puts one of you above the rest of the group. 

So, why work with us? Because we can do everything the other law firm SEO companies do, then leave them in the dust when it comes time to build links that help you dominate your market.

As the saying goes – “never outsource your core competency.”  Our in-house team will own the full SEO process, not outsource it.

Content creation for personal injury lawyers is often one of the biggest early opportunities that arise when building out the SEO marketing strategy. As personal injury lawyers, you may serve a very select group of clients such as auto accident victims, or you could serve multiple injury types.

In either case, we have found numerous content creation opportunities using our competitive research process. This process allows us to build out content creation plans based upon real-world data.  For example, let’s say that your personal injury law firm focused on car accident cases. If we were to analyze the keywords of your top 10 competitors, filter down to the terms related to auto accidents, and compare that against your current website content, it would likely uncover dozens of content creation ideas for your personal injury law firm.

The best part is, in a lot of cases, the granular level content will be able to rank more quickly. Even though the search volume may be lower than terms like “auto accident attorney”, people searching for those very specific types of phrases are more likely to connect with your content and turn into leads. This makes content a critical component of SEO for personal injury attorneys.

Local SEO, sometimes referred to as Google My Business SEO can be a very important part of your SEO strategy. In order to benefit from local SEO, you need a verified GMB (Google My Business) listing with either your physical office address or service area listed. You can have a unique GMB listing for each location in which you have a staffed office.

While local SEO for law firms is generally beneficial, there are some cases where a focus exclusively on organic SEO might make more sense. This comes down to your target audience and goals, but it is always a good idea to have this discussion with your SEO company to ensure a thorough and cohesive marketing strategy is put in place.

No! We have built our reputation by specializing in our field – Content-Driven SEO.

As experts, we appreciate fellow companies that have developed similar levels of expertise in their own fields. If you want to become the dominant personal injury law firm in your market, partnering with specialized companies with deep expertise is the best way to do so.

While we do not offer website design or PPC services, we are happy to work alongside your PPC and web design company to create a cohesive strategy.


Achieving an exceptional digital presence requires experience, careful planning, and creativity.