RESTORATION SEO SERVICES

Search engine optimization refers to getting your page ranked highly in search engine rankings by refining and adjusting your content. In short, it means that you’ve tweaked your website so that Google identifies it as a quality website and selects it as one of the first web pages to show to consumers looking for specific information.

SEO is essential to improve your business’s online presence and maintain a steady stream of customers referred from Google or other search engines. Research proves just how critical search engine visibility is:

• A study by Google and IPSOS notes that 76% of consumers will search for something, then visit a business related to the search within just a day.

• BrightLocal states that 90% of consumers have used the internet to find a local business within the past year.

• A consumer poll by Google found that 39% of consumers were influenced by a search result when purchasing.

When you’re providing restoration services, your business must appear on the first page of Google and other search engines. The average person scouring local search results will only check out the first three or four web pages listed rather than going through multiple search engine results pages. Hence, you must develop a marketing strategy that boosts you to the top of that list.

Nowadays, search engines like Google aren’t just looking for a website that lists as many keywords as possible: they utilize Natural Language Processing and advanced algorithms that identify the content most helpful to the average person. This means you must launch an SEO campaign that caters to algorithms and people, but how? There are a few key components to satisfying both Google and the average consumer.

Hunting down the most relevant keywords

Keyword research is built by finding the specific ways people search for content, then ensuring that your website contains those keywords. Google monitors and identifies the verbiage consumers use to find specific information; we can gather this intel and then apply it to your site.

For example, consider these three potential queries related to the restoration business and try to identify which one would be most likely to come up more often:

• “Restoration company google maps”

• “Restoration services [Town]”

• “What’s a good water damage restoration company in [Town]?”

Most consumers are now familiar with how Google search results work, and they know that attaching a place name to their query will get them local listings that they can then sift through. They also know that if they have turned on geolocation, Google will automatically show them a map of the nearest businesses, so they don’t need to direct the site to a map. Lastly, most consumers don’t ask actual questions: they put in as few keywords as possible to get the local websites they need.

Your dedicated account manager will perform keyword research to find what consumers are searching for in your area and create a marketing strategy that considers these, ensuring that you earn more organic web traffic because you’re providing what the average person wants.

Harnessing the power of local searches

Most water damage restoration companies have a primarily local clientele: a specific service area they want to target. When searching for water damage services online, most consumers will either rely upon Google’s geolocation features (adding “near me” to their search), or they will provide a brief location descriptor like “Nashville,” “Los Angeles,” and so on. As such, your digital marketing process needs to identify those keywords and fluidly integrate them into your content. Our SEO campaigns identify the best local keywords for the highest local search rankings and, thus, for the best business growth.

Focusing on technical SEO

Technical SEO refers to streamlining your website so that it’s easier to search engines to crawl and index it. As with anything else, Google and other engines take the path of least resistance: they will favor a web page that can easily manage access for crawlers over one that cannot. Neat, tidy coding and copy that utilizes keywords in the right concentration will greatly enhance your online visibility. Google will rank you higher than a water restoration company with clumsy on-page SEO. The more frequently you appear in organic search results, the more relevant traffic you’ll receive and, thus, the more new clients you’ll likely gain.

We’ll perform an SEO audit on your website after we’ve assessed your digital marketing needs, ensuring that your site is easy for search engines to crawl.

Boosting reviews

Review sites are incredibly important to your SEO strategy because they establish your online reputation amongst consumers. Research shows that 95% of consumers read reviews before they purchase a product or service; even more remarkably, 58% of people would pay more for a service from a company with higher reviews.

For water restoration companies, marketing your business online includes soliciting reviews on sites like Yelp, BBB, and Angie from satisfied customers. The more people talk about you, the more website traffic you’ll see and the more business growth you’ll enjoy.

Developing fantastic content

The restoration business is one that many consumers don’t fully understand, which is why content marketing is even more important for restoration companies than other sites. You’re responsible for bringing a person’s home or business back to full functionality, and they’re understandably seeking quality information on exactly what will happen throughout the process. Restoration businesses that can help customers feel prepared will understandably earn new clients because you’ve gained their trust and established yourself as an authority.

Our SEO experts are content wizards, creating informative and interesting content to earn you more leads. By publishing thoughtful, well-researched articles either on your website or a publisher’s site, you’ll garner more organic traffic and, thus, more leads.

Using link building to improve domain authority

Backlinks are an essential part of an SEO strategy because it helps to establish you as an authority in your field. Just like with in-person business, your online reputation is determined by who you know: Google considers inbound links (links to your website from an external site) proof of authority, and it will subsequently drive more website traffic toward those companies it believes are trustworthy.

Our restoration SEO experts have the relationships necessary to get you those invaluable backlinks, and we’ll help you publish excellent content that others in your industry will see as valuable. In this way, we

Leveraging analytics

As a business owner, you know that industries are always changing, including SEO. You should think of search engine optimization as an ongoing process, no different than updating your water damage remediation techniques as new equipment and research become available. Our SEO packages include monitoring your progress on Google Analytics and identifying any issues that must be fixed. We’ll assist you in optimizing older content so that even an article several years old can still end up on the first page of Google.

While SEO isn’t as daunting as it might seem at first glance, it does require specialized knowledge to get right, such as interpreting Google Analytics results. More than that, writing great content for your restoration SEO company takes time – time you could spend talking to clients and working on improving your services.

When you work with a company like Stellar SEO, you can leverage our experience and training rather than starting from scratch, which frees you up to work on providing excellent customer service to your clients. We’ll also work to explain everything to you so that you’re a partner in the process and you can be sure that your restoration SEO fits your business, but without having to spend hours or weeks learning how to apply search engine optimization principles.

Not every SEO agency is a Restoration SEO agency

All industries are different, which is why you need a custom SEO campaign from experts who understand exactly what restoration companies need. We’ve worked with numerous water damage restoration companies and know what works, including how to write authoritatively about the business and what consumers want.

We provide custom SEO services because we understand that every business will have a unique pathway to success. We will have an intake assessment with you where we learn everything we can about your company and your specific business goals, then adjust our approach to meet those needs. That way, we can really dig into what makes restoration SEO effective and provide you with the best possible opportunity to rank high in your local market.

method of discovering your goals, a framework for comparing your website to those of your competition, and a skilled team able to solve technical, content, and link building issues/deficiencies that are found during the comparison phase. Last, you should expect communication about realistic timelines for seeing results and collectively, should have some measurement (s) in place to determine the effectiveness of your SEO campaign.

Absolutely. Across all industries, SEO generates about 44% of revenue; if you don’t implement strategies to enhance your search engine rankings, you could miss over a third of your potential earnings.

The reason is that in today’s world, most of your client referrals will come from the internet rather than word of mouth or print advertisements. When your local SEO is strong, your company is the first page a consumer sees when they’re hunting for water damage restoration, and that means you’re likely the first one they will start investigating. Consumers are as busy as you are: they will look at the first few results on the search engine rather than pore over dozens of different companies. That means you have the best chance of earning their patronage if you’re one of the first three or four.

It’s easy to see internet marketing as a zero-sum game: either you rely on paid ads or focus on the SEO process. However, there’s a difference: Google Ads are temporary, while digital marketing content is forever. Advertisements are excellent for driving traffic to your site in the short term; for example, you might choose to run some paid ads during a season that you know is busy for water restoration companies in your area, or you may develop a clever campaign advertising waterproofing during a typically slow time.

However, for sustained growth, you need an ongoing SEO campaign that continually drives traffic to your site through high search engine rankings. In short, it’s more about different timelines rather than different traffic rates.

SEO is here for the long term, and our SEO experts are too. While advertising might earn you an immediate boost in traffic, search engine optimization takes longer because it’s focused on building organic traffic.

Every market is different, so we can’t give you a hard-and-fast metric as to when you’ll start to see good results from local SEO. In less competitive markets, you might start to see a boost within two to three months, while in larger markets, you might have to wait six months to really notice a difference in how you’re ranking.

When you consult with us, we’ll perform market research to see what your competitors are doing, as well as how crowded your specific market is, in order to give you a more accurate estimate. However, it’s important to realize that this is just an estimate: we’re not going to promise you anything we’re not certain we can deliver.

Read our “How Long Does SEO Take to Work?” article for more information.

We’re experts in boosting organic traffic for water damage restoration companies

As restoration SEO experts, we understand how your industry works and want to ensure that your consumers do too. We focus on optimizing your site so that it’s professional, authoritative, and accessible, which will improve its credibility amongst both Google and potential customers.

Better than that, we’ll produce highly informative content on your behalf to garner more backlinks and higher rankings. Customers will see you as a resource for valuable information on water damage restoration, easing their concerns about trusting you with their properties. With our focus on technical SEO, content marketing, and link building, we target all the relevant areas of search engine optimization that can help you establish yourself as an authority in your marketplace.

Our restoration company SEO strategies speak for themselves

We know how to create content that works for you, and we have the contacts to build backlinks that will improve your domain authority. For example, we took one of our clients from only 200k hits to almost 400k hits in the span of six months: a precipitous increase that spelled thousands of dollars in new sales.

We all make mistakes….. 

No, seriously, that’s great! We’re glad you understand how critical SEO is to business success. We can build on the successes you’ve already seen and ensure you’re getting the highest rankings.

If you’re not satisfied with the work that your current SEO company is doing after a few months, it might be time to change. Are they not delivering on the benchmarks they’ve set for your campaign? It could be that they don’t have the experience necessary to perform good keyword research, or they might not have the resources to get you the required backlinks.

SEO services also aren’t “set it and forget it:.” They require consistent effort and constant refining to keep up with competitors and Google’s ever-changing algorithms. If you’ve noticed that you’re starting to drift lower in rankings after initial success, your restoration SEO company doesn’t know how to perform audits and apply analytics to adjust its approach, which can cost you dearly over the long term. We know how to tweak our strategy over time so that your local SEO delivers steady growth.

Great SEO companies, just like great SEO, are not built overnight. Find companies that can provide case studies of their SEO process in your field, as every industry is different and needs a slightly different approach. We’re happy to share our expertise with you and show hard stats on what we’ve been able to do for other clients.

When looking at what an SEO company has been able to do for other companies, pay close attention to the timeline they provide. Stay away from companies claiming they can get you instant results or get a particular amount of backlinks in a small timeframe. Building domain authority is a time-consuming and difficult process that takes time to do right. Just as with water damage, rush jobs in restoration SEO services will likely require a bit of remediation of their own.

You should also avoid companies claiming they know exactly how Google’s algorithms work because it’s not true unless they are working for Google. Search engine companies jealously guard their processes, so search engine optimization is based on applying what Google or other companies publicly release to help guide us. These guidelines change frequently as the world evolves, so even a former Google engineer can’t tell you exactly what will work for SEO services.

We strive to be honest and transparent with what we can and can’t do for you, and we only work with clients who we think will be a good fit for us. This means no tricks, no overly specific promises, and a reasonable timeline based on our previous experiences with SEO for restoration companies.

Contact us today to take your SEO strategy to the next level

We encourage you to reach out to see exactly why we’re so stellar and why businesses nationwide trust our SEO services to get them more organic traffic.

Our consultations are free, and we encourage you to ask any general questions about search optimization. We believe that the more information we provide for you, the more you can appreciate why local SEO, keyword research, and technical SEO are important – and why you can rely upon us to help.

If you’re ready to soar above the competition and take your internet marketing to brand-new levels, we’re happy to help. Send a quick email or fill out our contact form to get started today.