RESTORATION SEO SERVICES

We Built a Million Dollar Restoration Business in 12 Months Via Online Marketing. Want To Do The Same?

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What is Restoration SEO?

Restoration SEO is an effective strategy that helps restoration companies rank better and generate more organic traffic. Restoration companies that appear on the first page of search results can reach potential customers in their area better. SEO for restoration services can be a powerful marketing strategy since it reaches potential customers when they need the services the most.

We Are Experts In Restoration SEO.

We’re not just an SEO company: we’re your marketing partner, helping to skyrocket you to the top of local SEO listings and ensuring that customers appreciate the value you provide. We want to pull back the curtain on search, helping you understand how SEO works so you feel empowered to make great decisions for your business.

Our three-pillar approach (technical, content, and link building) has provided amazing results for restoration companies all across the country, giving them an edge in their respective markets. If you’re serious about restoration SEO and want to muscle out the competition, contact us for an intake consultation, and let’s get to work.

In June 2022, we opened the doors on a new restoration company. By June 2023, we hit over 1 million in revenue from online leads. Stellar SEO has been around since 2012 and is a recognized name in the SEO industry. Now, we are bringing this expertise to Restoration SEO.

OUR RESTORATION SEO PROCESS

01 Research & Strategize

Our restoration SEO experts will learn your goals, identify and examine your local competitors, and build an effective SEO strategy tailored to the water damage restoration business. Our restoration SEO services use in-depth research and proven strategies to get your company your desired results.

02 Audit and improve

Next, we’ll investigate your restoration company’s website to find areas of improvement, specifically with content, on-page SEO, link profiles, and technical aspects. We’ll work on fixing any errors preventing your company from reaching the top of search engine results.

03 Build & Boost

Once we’ve optimized your website and developed a content plan, we’ll improve your company’s domain authority, bolstering your reputation and ushering in organic traffic with excellent content. With industry-specific content, we also aim to position your business as a leader in the restoration industry.

WHAT’S INCLUDED IN OUR RESTORATION SEO SERVICES

With over a decade of SEO and digital marketing experience, our team has adapted and perfected the process of getting results. When you work with Stellar SEO to rank your restoration company better, you get a collection of services that are all essential to boosting your website’s visibility and converting traffic.

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Competitor Analysis

A competitor analysis is the first step to making your business stand out amongst your competitors. A thorough investigation into your competitor’s strategies, backlinks, and keywords helps you outpace them and gain more market share. Frequent analysis of your competitors also means we always know when they’re targeting new keywords, so you can shift, quickly adapt, and stay on top.

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Keyword Research

Our in-depth keyword research services help your company uncover the most-searched keywords in your area and industry. Including these keywords strategically in your website’s content helps rank your brand higher. Ongoing keyword research also prevents you from wasting valuable marketing dollars on low-volume keywords.

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Technical SEO

Google favors websites that are easy to navigate and that work well. That’s why when you work with our SEO agency, you also get a technical audit. We’ll explain each technical ranking factor, including site speed and security, and how they affect your website. We’ll even work with your development team to make any necessary changes.

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Content Strategy Development & Optimization

Good content designed for your website traffic and Google bots is essential when ranking in the restoration space. Our restoration SEO agency creates a strategy that includes both content strategy and optimization. We’ll create high-quality, keyword-rich content that engages your audience. We’ll also review existing content and make any necessary updates or optimizations to help it rank better.

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Link & Anchor Text Audit For Your Restoration Firm’s Website

A link and anchor text audit reviews your existing content’s external and internal links. Who restoration sites link to and who links to them affects the overall search rankings. The anchor text used with these links is also one of the many ways your website tells Google what keywords you should rank for.

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Link Building Strategy Development

Your partnership with Stellar SEO includes link-building strategy development, which is identifying which web pages need more, better-quality links. Backlinks, which are links leading from a third-party website to yours, are also extremely important in today’s SEO landscape.

Acquiring backlinks from high-authority websites relevant to the restoration services industry can help boost your website’s authority while increasing your traffic.

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Link Outreach

The Stellar SEO team completes all link outreach on your behalf. Through professional partnerships with high-ranking websites, we can successfully acquire industry-relevant backlinks in the restoration industry. Our team handles the initial outreach, content creation, follow-up, and reporting.

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Local SEO

Local SEO can be an extremely powerful tool in the restoration business. Using local-based intent and city-relevant keywords, you can reach potential customers in the exact cities and counties where your business serves. Optimizing your Google My Business page and better understanding your local market are just a few ways Stellar SEO helps local-based restoration businesses rank.

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National SEO

National SEO techniques can also help restoration companies, especially those who provide services in multiple locations. Our SEO services can help your business rank in your city, but we also have the knowledge and tools to rank nationally. A national campaign can also position your business as a thought leader.

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Reporting & Revising

Ongoing reporting and revising ensures we continue to meet your SEO goals. Stellar SEO’s transparent process means you understand how off and on-page SEO techniques impact your online visibility. This process also allows us to adjust your strategy as necessary to accommodate an ever-changing SEO industry.

How Our Restoration SEO Services Work

Nowadays, search engines like Google aren’t just looking for a website that lists as many keywords as possible; they utilize Natural Language Processing and advanced algorithms that identify the content most helpful to the average person. This means you must launch an SEO campaign that caters to algorithms and people, but how? There are a few key components to satisfying both Google and the average consumer.

Hunting Down the Most Relevant Keywords

Keyword research is built by finding the specific ways people search for content and ensuring that your website contains those keywords. Google monitors and identifies the verbiage consumers use to find specific information; we can gather this intel and then apply it to your site.

For example, consider these three potential queries related to the restoration business and try to identify which one would be most likely to come up more often:

  • “Restoration company google maps”
  • “Restoration services [Town]”
  • “What’s a good water damage restoration company in [Town]?”

 

Most consumers are now familiar with how Google search results work, and they know that attaching a place name to their query will get them local listings that they can then sift through. They also know that if they have turned on geolocation, Google will automatically show them a map of the nearest businesses, so they don’t need to direct the site to a map. Lastly, most consumers don’t ask actual questions (unless they are using voice search): they put in as few keywords as possible to get the local websites they need.

Your dedicated account manager will perform keyword research to find what consumers are searching for in your area and create a marketing strategy that considers these, ensuring you earn more organic web traffic because you’re providing what the average person wants.

Harnessing the Power of Local Searches

Most water damage restoration companies have a primarily local clientele: a specific service area they want to target. When searching for water damage services online, most consumers will either rely upon Google’s geolocation features (adding “near me” to their search), or they will provide a brief location descriptor like “Nashville,” “Los Angeles,” and so on. As such, your digital marketing process needs to identify those keywords and fluidly integrate them into your content. Our SEO campaigns identify the best local keywords for the highest local search rankings and, thus, for the best business growth.

Focusing on Technical SEO

Technical SEO refers to streamlining your website so that it’s easier for search engines to crawl and index it. As with anything else, Google and other engines take the path of least resistance: they will favor a web page that can easily manage access for crawlers over one that cannot. Neat, tidy coding and copy that utilizes keywords in the right concentration will greatly enhance your online visibility. Google will rank you higher than a water restoration company with clumsy on-page SEO. The more frequently you appear in organic search results, the more relevant traffic you’ll receive and, thus, the more new clients you’ll likely gain.

We’ll perform an SEO audit on your website after we’ve assessed your digital marketing needs, ensuring that your site is easy for search engines to crawl.

Boosting Reviews

Review sites are incredibly important to your SEO strategy because they establish your online reputation amongst consumers. Research shows that 95% of consumers read reviews before they purchase a product or service; even more remarkably, 58% of people would pay more for a service from a company with higher reviews.
For water restoration companies, marketing your business online includes soliciting reviews from satisfied customers on sites like Yelp, BBB, and Angie. The more people talk about you, the more website traffic you’ll see, and the more business growth you’ll enjoy.

Developing Fantastic Content

The restoration business is one that many consumers don’t fully understand, so content marketing is even more important for restoration companies than other sites. You’re responsible for bringing a person’s home or business back to full functionality, and they’re understandably seeking quality information on exactly what will happen throughout that process. Restoration businesses that can help customers feel prepared will understandably earn new clients because you’ve gained their trust and established yourself as an authority.

Our SEO experts are content wizards who create informative and interesting content to earn you more leads. By publishing thoughtful, well-researched articles either on your website or a publisher’s site, you’ll garner more organic traffic and, thus, more leads.

Using Link Building to Improve Domain Authority

Backlinks are an essential part of an SEO strategy because they help to establish you as an authority in your field. Just like with in-person business, your online reputation is determined by who you know: Google considers inbound links (links to your website from an external site) proof of authority, and it will subsequently drive more website traffic toward those companies it believes are trustworthy.

Our restoration SEO experts have the relationships necessary to get you those invaluable backlinks, and we’ll help you publish excellent content that others in your industry will see as valuable.

Leveraging Analytics

As a business owner, you know that industries are always changing, including SEO. You should think of search engine optimization as an ongoing process, no different than updating your water damage remediation techniques as new equipment and research become available. Our SEO campaigns include monitoring your progress on Google Analytics and Google Search Console and identifying any issues that must be fixed. We’ll assist you in optimizing older content so that even an article that is several years old can still end up on the first page of Google.

How Our Restoration SEO Services Work

Nowadays, search engines like Google aren’t just looking for a website that lists as many keywords as possible; they utilize Natural Language Processing and advanced algorithms that identify the content most helpful to the average person. This means you must launch an SEO campaign that caters to algorithms and people, but how? There are a few key components to satisfying both Google and the average consumer.

Hunting Down the Most Relevant Keywords

Keyword research is built by finding the specific ways people search for content and ensuring that your website contains those keywords. Google monitors and identifies the verbiage consumers use to find specific information; we can gather this intel and then apply it to your site.

For example, consider these three potential queries related to the restoration business and try to identify which one would be most likely to come up more often:

  • “Restoration company google maps”
  • “Restoration services [Town]”
  • “What’s a good water damage restoration company in [Town]?”

 

Most consumers are now familiar with how Google search results work, and they know that attaching a place name to their query will get them local listings that they can then sift through. They also know that if they have turned on geolocation, Google will automatically show them a map of the nearest businesses, so they don’t need to direct the site to a map. Lastly, most consumers don’t ask actual questions (unless they are using voice search): they put in as few keywords as possible to get the local websites they need.

Your dedicated account manager will perform keyword research to find what consumers are searching for in your area and create a marketing strategy that considers these, ensuring you earn more organic web traffic because you’re providing what the average person wants.

Harnessing the Power of Local Searches

Most water damage restoration companies have a primarily local clientele: a specific service area they want to target. When searching for water damage services online, most consumers will either rely upon Google’s geolocation features (adding “near me” to their search), or they will provide a brief location descriptor like “Nashville,” “Los Angeles,” and so on. As such, your digital marketing process needs to identify those keywords and fluidly integrate them into your content. Our SEO campaigns identify the best local keywords for the highest local search rankings and, thus, for the best business growth.

Focusing on Technical SEO

Technical SEO refers to streamlining your website so that it’s easier for search engines to crawl and index it. As with anything else, Google and other engines take the path of least resistance: they will favor a web page that can easily manage access for crawlers over one that cannot. Neat, tidy coding and copy that utilizes keywords in the right concentration will greatly enhance your online visibility. Google will rank you higher than a water restoration company with clumsy on-page SEO. The more frequently you appear in organic search results, the more relevant traffic you’ll receive and, thus, the more new clients you’ll likely gain.

We’ll perform an SEO audit on your website after we’ve assessed your digital marketing needs, ensuring that your site is easy for search engines to crawl.

Boosting Reviews

Review sites are incredibly important to your SEO strategy because they establish your online reputation amongst consumers. Research shows that 95% of consumers read reviews before they purchase a product or service; even more remarkably, 58% of people would pay more for a service from a company with higher reviews.
For water restoration companies, marketing your business online includes soliciting reviews from satisfied customers on sites like Yelp, BBB, and Angie. The more people talk about you, the more website traffic you’ll see, and the more business growth you’ll enjoy.

Developing Fantastic Content

The restoration business is one that many consumers don’t fully understand, so content marketing is even more important for restoration companies than other sites. You’re responsible for bringing a person’s home or business back to full functionality, and they’re understandably seeking quality information on exactly what will happen throughout that process. Restoration businesses that can help customers feel prepared will understandably earn new clients because you’ve gained their trust and established yourself as an authority.

Our SEO experts are content wizards who create informative and interesting content to earn you more leads. By publishing thoughtful, well-researched articles either on your website or a publisher’s site, you’ll garner more organic traffic and, thus, more leads.

Using Link Building to Improve Domain Authority

Backlinks are an essential part of an SEO strategy because they help to establish you as an authority in your field. Just like with in-person business, your online reputation is determined by who you know: Google considers inbound links (links to your website from an external site) proof of authority, and it will subsequently drive more website traffic toward those companies it believes are trustworthy.

Our restoration SEO experts have the relationships necessary to get you those invaluable backlinks, and we’ll help you publish excellent content that others in your industry will see as valuable.

Leveraging Analytics

As a business owner, you know that industries are always changing, including SEO. You should think of search engine optimization as an ongoing process, no different than updating your water damage remediation techniques as new equipment and research become available. Our SEO campaigns include monitoring your progress on Google Analytics and Google Search Console and identifying any issues that must be fixed. We’ll assist you in optimizing older content so that even an article that is several years old can still end up on the first page of Google.

Benefits of Restoration SEO Services

Integrating SEO into your marketing strategy is especially powerful in the restoration industry. SEO can help your business in the following ways:
Boost your search rankings: SEO is the best tool for boosting your rankings. Since very few search users are willing to go beyond the first page or even the first couple of results, higher rankings are a must.

Generate more organic traffic: A higher positioning means more organic traffic to your website and more opportunity for converted customers..
Convert more customers: More traffic gives your brand the opportunity to capture their interest, gain their trust, and turn them into a customer.
Become a trusted company in your local area: High-quality content allows you to position your brand as an expert in the restoration industry.

Customers who require your services will choose you, and those who don’t will recall your brand if and when they do.

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Why Choose Stellar SEO as Your Restoration SEO Agency

We’re experts in boosting organic traffic for water damage restoration companies

As restoration SEO experts, we understand how your industry works and want to ensure that your consumers do, too. We focus on optimizing your restoration company site to be professional, authoritative, and accessible, improving its credibility amongst both Google and potential customers.
Better than that, we’ll produce highly informative content on your behalf to garner more backlinks and higher rankings. Customers will see you as a resource for valuable information on water damage restoration, easing their concerns about trusting you with their properties. With our focus on technical SEO, content marketing, and link building, we target all the relevant areas of search engine optimization that can help you establish yourself as an authority in your marketplace.

Our restoration company SEO strategies speak for themselves

We know how to create content that works for you, and we have the contacts to build backlinks that will improve your domain authority. For example, we took one of our clients from only 200k hits to almost 400k hits in the span of six months: a precipitous increase that exploded new sales.

Customers Reviews

SSarah Hamby
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Stellar SEO was able to make the perfect website for Brad Mills Orthodontics! They were so patient with me and worked with me even when I was limited on time.
EEdward Bye
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Been looking for a company exactly like Stellar SEO for a while. Perfect for link building and so so helpful and responsive. Would be buying them a beer if they were in the UK.
MMichael Austin
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Travis and the entire Stellar SEO team have been a pleasure to work with. We are going on 9 months with them and we have been extremely pleased with the success and attention to detail with our campaign. SEO gurus!
SSTEVEN WOLFE
Read More
Courteous and frank. Could have roped us in to something we couldn’t afford and wouldn’t have helped. Instead, gave us good pointers and told us that his services wouldn’t be worth our expenses. Very helpful and frank.

OTHER SEO SERVICES WE PROVIDE

Stellar SEO helps boost your restoration company’s website with on-page SEO services, which focus on user-focused on-page factors. Our team reviews and optimizes your existing content for factors like search intent, title tags, URLs, and anchor tags. A link audit also ensures your webpage’s internal and external links are relevant and valuable.

Your restoration company’s partnership with Stellar SEO begins with a comprehensive on and off-page audit. We’ll complete a deep dive into your website and existing content. Using this information, we’ll explore strategies that can better help you achieve your goals. We’ll review what’s working, what’s not, and what can be done to further optimize your restoration web site.

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CONTACT US TODAY TO TAKE YOUR SEO STRATEGY TO THE NEXT LEVEL

We encourage you to reach out to see exactly why we’re so stellar and why businesses nationwide trust our SEO services to get them more organic traffic.

Our SEO consultations are free, and we encourage you to ask any general questions about search optimization. We believe that the more information we provide for you, the more you can appreciate why local SEO, keyword research, and technical SEO are important – and why you can rely upon us to help.

If you’re ready to soar above the competition and take your internet marketing to brand-new levels, we’re happy to help. Contact us to get started today!

Frequently asked questions About SEO For Restoration Companies

Search engine optimization refers to getting your page ranked highly in search engine rankings by refining and adjusting your content. In short, it means that you’ve tweaked your website so that Google identifies it as a quality website and selects it as one of the first web pages to show to consumers looking for specific information.

SEO is essential to improve your business’s online presence and maintain a steady stream of customers referred from Google or other search engines. Research proves just how critical search engine visibility is:

A study by Google and IPSOS notes that 76% of consumers will search for something, then visit a business related to the search within just a day.

BrightLocal states that 90% of consumers have used the internet to find a local business within the past year.

A consumer poll by Google found that 39% of consumers were influenced by a search result when purchasing.

When you’re providing restoration services, your business must appear on the first page of Google and other search engines. The average person scouring local search results will only check out the first three or four web pages listed rather than going through multiple search engine results pages. However, most won’t go beyond the first page or even the first few search results. Hence, you must develop a marketing strategy that boosts you to the top of that list.

While SEO isn’t as daunting as it might seem at first glance, it requires specialized knowledge to get it right, such as interpreting Google Analytics results. More than that, writing great content for your restoration SEO company takes time – time you could spend talking to clients and working on improving your services.

When you work with a company like Stellar SEO, you can leverage our experience and training rather than starting from scratch, which frees you up to work on providing excellent customer service to your clients. We’ll also work to explain everything to you so that you’re a partner in the process and you can be sure that your restoration SEO fits your business, but without having to spend hours or weeks learning how to apply search engine optimization principles.

All industries are different, so you need a custom SEO campaign from experts who understand exactly what restoration companies need. We’ve worked with numerous water damage restoration companies and know what works, including how to write authoritatively about the business and what consumers want.

We provide custom SEO services because we understand that every business will have a unique pathway to success. We will have an intake assessment with you where we learn everything we can about your company and your specific business goals, then adjust our approach to meet those needs. That way, we can dig into what makes restoration SEO effective and provide you with the best opportunity to rank high in your local market.

We use a method of discovering your goals, a framework for comparing your website to those of your competition, and a skilled team able to solve technical, content, and link building issues/deficiencies that are found during the comparison phase. Last, you should expect communication about realistic timelines for seeing results and, collectively, should have some measurement (s) in place to determine the effectiveness of your SEO campaign.

Absolutely. Across all industries, SEO generates about 44% of revenue; if you don’t implement strategies to enhance your search engine rankings, you could miss over a third of your potential earnings.

The reason is that in today’s world, most of your client referrals will come from the internet rather than word of mouth or print advertisements. When your local SEO is strong, your company is the first page a consumer sees when they’re hunting for water damage restoration, and that means you’re likely the first one they will start investigating. Consumers are as busy as you are: they will look at the first few results on the search engine rather than pore over dozens of different companies. That means you have the best chance of earning their patronage if you’re one of the first three or four.

It’s easy to see internet marketing as a zero-sum game: either you rely on paid ads or focus on the SEO process. However, there’s a difference: Google Ads are temporary, while digital marketing content is forever. Advertisements are excellent for driving traffic to your site in the short term; for example, you might choose to run some paid ads during a season that you know is busy for water restoration companies in your area, or you may develop a clever campaign advertising waterproofing during a typically slow time.

However, for sustained growth, you need an ongoing SEO campaign that continually drives traffic to your site through high search engine rankings. In short, it’s more about different timelines rather than different traffic rates – although paid ads typically do see fewer clicks than organic results.

SEO is here for the long term, and our SEO experts are too. While advertising might earn you an immediate boost in traffic, search engine optimization takes longer because it’s focused on building organic traffic.

Every market is different, so we can’t give you a hard-and-fast metric for when you’ll start seeing good results from local SEO. In less competitive markets, you might start to see a boost within two to three months, while in larger markets, you might have to wait six to twelve months to really notice a difference in how you’re ranking.

When you consult with us, we’ll perform market research to see what your competitors are doing and how crowded your specific market is to give you a more accurate estimate. However, it’s important to realize that this is just an estimate: we’re not going to promise you anything we’re not certain we can deliver.

We’re experts in boosting organic traffic for water damage restoration companies

As restoration SEO experts, we understand how your industry works and want to ensure that your consumers do too. We focus on optimizing your site so that it’s professional, authoritative, and accessible, which will improve its credibility amongst both Google and potential customers.

Better than that, we’ll produce highly informative content on your behalf to garner more backlinks and higher rankings. Customers will see you as a resource for valuable information on water damage restoration, easing their concerns about trusting you with their properties. With our focus on technical SEO, content marketing, and link building, we target all the relevant areas of search engine optimization that can help you establish yourself as an authority in your marketplace.

Our restoration company SEO strategies speak for themselves

We know how to create content that works for you, and we have the contacts to build backlinks that will improve your domain authority. For example, we took one of our clients from only 200k hits to almost 400k hits in the span of six months: a precipitous increase that spelled thousands of dollars in new sales.

Great SEO companies, just like great SEO, are not built overnight. Find companies that can provide case studies of their SEO process in your field, as every industry is different and needs a slightly different approach. We’re happy to share our expertise with you and show hard stats on what we’ve been able to do for other clients.

When looking at what an SEO company has been able to do for other companies, pay close attention to the timeline they provide. Stay away from companies claiming they can get you instant results. Building authority is a time-consuming and difficult process. Just as with water damage, rush jobs in restoration SEO services will likely require a bit of remediation of their own.

You should also avoid companies claiming they know exactly how Google’s algorithms work because it’s not true. Even Google’s own employees don’t know exactly how their algorithm works.

We strive to be honest and transparent with what we can and can’t do for you, and we only work with clients who we think will be a good fit for us. This means no tricks, no overly specific promises, and a reasonable timeline based on our previous experiences with SEO for restoration companies.

CONTACT US

Achieving an exceptional digital presence requires experience, careful planning, and creativity.

CONSULTATION REQUEST