Because of the fact that Software as a Service relies so strongly on online visibility, search engine optimization (SEO) is a crucial element of success. One factor that search engines consider when determining rankings is how many authoritative websites link to your domain.
With numerous high-quality referring domains, you will enhance your domain authority, which is how much search engines trust you. Link-building for SaaS companies can significantly impact your search engine rankings, brand authority, and lead generation.
However, SaaS companies face many challenges when setting up their link-building campaign. Your target audience may be highly focused, and you may have significant competition from industry giants.
You need high-quality links from other websites in your niche, which may be challenging if you provide highly specialized services. Additionally, finding high-authority websites requires building trust with the site owner, meaning you need to prove your reputation first.
Thankfully, a link-building agency like Stellar SEO can help. We can help you develop a successful link-building strategy by implementing the tactics we outline below, along with analyzing data and identifying potential improvements to our techniques.
What is SaaS Link-Building?
A link-building campaign for SaaS is slightly different from traditional link-building efforts, specifically relating to the target audience. Not only do you need to understand your audience’s pain points, but you need to help them understand why your software will address their needs.
This means that a solid link-building strategy will focus on potential users in your niche. Your goal will be to educate your audience about your offerings and identify it as an attractive alternative to other software.
For example, assume you provide educational software for K-12 institutions. Your ideal audience would be school administrators who are looking for new ways to improve the pedagogical process and engage students.
The most valuable organic traffic would come from educational websites with high domain authority, and your link-building activities must focus on offering relevant information to this audience to prove how you can solve their problems.
However, you also want to appeal to other SaaS businesses who can then recommend you to their users who need additional services. Writing about industry trends and sharing resources with other Saas providers can also attract relevant backlinks and may come with additional benefits like direct referrals from that company.
As such, your link-building efforts must appeal to several different audiences, each with unique needs and reasons to engage with you. By changing your approach for each type of backlink, you can enhance your brand visibility and achieve higher rankings on search engines.
Why SaaS Companies Need a Link-Building Strategy
Excellent link-building outreach will help you gain a competitive advantage over other SaaS businesses in your niche that haven’t refined their link-building techniques. By finding authoritative websites that want to work with you, you’ll both improve your search rankings and increase referral traffic to your site.
The most effective link-building efforts are highly structured and rely on thorough research into relevant websites. For example, you must ensure that all the sites linking to this site offer valuable content and are not simply link farms.
A good link-building strategy is not just about acquiring links but also building relationships with great sources. Through these value-adding SEO efforts, you can often receive multiple links from the same source, which contributes to a solid online presence.
You will achieve link-building success by taking a systemic approach that prioritizes high-value links and thoroughly researches each potential link partner. However, this process can be complicated and time-consuming, which is why working with a link-building agency like Stellar SEO can be so helpful.
Benefits of High-Quality Backlinks for SaaS
A methodical link-building process can provide numerous benefits, including higher domain authority. By improving referral traffic from highly relevant sites, you can improve lead generation and establish your credibility as a reputable company in your niche.
40 SaaS Link-Building Tactics to Boost Rankings
Content Marketing Tactics
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Create Data-Driven Studies Relevant to Your Industry
Other website owners are always looking for great data to utilize in resource guides, articles, and blog posts. By harnessing the power of data, you can develop unique material that attracts relevant links without manual outreach.
To do this, collect and analyze data relevant to your niche. For example, you might track signups for your SaaS business by region and share this to show where the most industry growth may come from next.
You can then provide insights with charts and graphs, which other sites will link to when writing their articles. This process enhances your website’s authority and establishes your brand as an industry leader.
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Publish Original Research and Shareable Reports
Industry reports are invaluable for journalists, bloggers, and industry leaders. Each time they link back to your SaaS website, you’ll expand your backlink profile and enjoy more traffic to your page. These reports could include sales information, market research, and quarterly reports about industry trends.
When developing these reports, ensure that you have linkable assets like infographics, charts, and other visual information. These should all be linked back to your SaaS website, and the URL should be included so that others can easily find you.
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Develop In-Depth SaaS Guides and Tutorials
Long-form guides that answer specific questions can be very useful for SaaS users and other business leaders. For example, if you provide enterprise resource planning (ERP) software, you can write guides that help with common problems, such as end users refusing to use the new software.
By guiding users through that transition period, you can improve retention rates and demonstrate your commitment to customer service.
Tutorials can also be helpful for non-competing SaaS businesses that may need advice on retaining customers or improving sales rates. These tutorials help you achieve more backlinks while positioning you as a helpful resource.
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Craft Long-Form Blog Posts with Actionable Insights
Long-form blog posts, like how-to guides and checklists, are a great way to implement target keywords and drive more referral traffic. This link-building strategy positions you as a thought leader and offers value to your readers, making them more likely to provide referral links.
Topics you can consider covering depend on your niche. For a SaaS company that provides fintech software, you might offer how-to guides for how startups can retain customers or attract venture capitalist funds.
An accounting software company may provide a checklist for tax season or explain how self-employed workers can separate their business finances from personal finances.
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Leverage Infographics to Present Complex Data
Infographics are one of the best ways to improve brand visibility and enhance your link-building efforts. Readers love visual content, and it is easily shareable across social media platforms. If you can simplify difficult SaaS concepts, users will want to share this valuable information around, thereby adding to your backlink profile.
Even more importantly, the visuals you create can show up in Google Images searches, which leads to more targeted traffic. If you write an engaging meta title and description, users will be curious and click through the link to see more.
While it’s helpful to have a graphic designer on your team, there are tools that anyone can use to create compelling infographics. Canva and Venngage are two of the most popular design platforms, and they have numerous built-in tools to simplify the process.
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Publish Listicles Targeting SaaS Pain Points
Listicles are a popular format because they are quick to read and easy to share. You can attract more backlinks than ever before by sharing articles in the “Top Ten” format, keeping each description brief, and providing relevant links in the material. This can also improve the internal linking structure of your website if you link your own sources.
Pages like “Top 10 SaaS Tools for Small Businesses” or “5 Ways to Simplify SaaS Implementation” can naturally attract numerous backlinks. Avoid oversimplifying the content and implement target keywords throughout the text.
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Create Thought Leadership Content Featuring Industry Trends
Insightful content about the SaaS industry can be a powerful link-building tool, as it will naturally attract organic traffic from other SaaS companies interested in the latest industry trends. You can also improve your reputation and position yourself as an industry leader while boosting your search rankings.
Data analysis can be an essential element of these pieces. If you’ve previously published original reports based on data insights, you can use these as the basis for pieces about the future of your SaaS niche.
Another option is to explore current industry trends, such as summarizing different articles and identifying common themes. This will enable you to link to other well-sourced articles, which will attract the attention of the sources.
Partnership and Outreach Tactics
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Collaborate with SaaS Influencers for Guest Content
SaaS influencers can be a great way to get your name out there, either by guest blogging on their platforms or writing co-authored articles. To find SaaS influencers, perform research on the top SaaS blogs in your niche, then use SEO tools to identify things like traffic, keyword rankings, and domain authority. This will help you decide whether you will benefit from working with them.
After that, research their content to see if they have written content similar to your idea in the past. While it’s good if they have a similar focus, you want to ensure that you aren’t duplicating any content they may already have. If you do notice similar articles, you’ll need to explain how you can provide a unique twist on the idea.
Next, contact them with your value proposition, whether that is a guest post or a co-authored article. Explain why their audience would be interested in your services and discuss the benefits they would receive by working with you. For example, you could offer them a free license to your software or a discount.
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Partner with Non-Competing SaaS Companies for Cross-Promotion
Non-competing SaaS companies can be an excellent resource for link-building. Both of you will benefit from great publicity, and your audiences will likely have significant overlap. You can receive high-quality backlinks while also developing new content that establishes you as a leader in your niche.
Cross-promotion can include webinars on a topic of interest to both your companies or co-branded content, such as resource guides or promotions. You may also collaborate to provide short-term discounts on both of your services or offer discounts to customers who also signed up with your partner company.
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Offer Testimonials to Partner Tools in Exchange for Links
Most SaaS companies use other tools and services in addition to their own, which can be a great way to up your link-building campaign. You may offer testimonials to these companies in exchange for high-quality backlinks.
This method provides benefits to both parties. The other company can prove that they have industry leaders using their services, and you’ll receive a backlink that improves organic traffic. When reaching out to offer a testimonial, ensure that you explain why their audience would be interested in using your software.
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Write Guest Posts for High-Authority SaaS Blogs
Guest posting is an excellent tool for link-building outreach. With guest posting, you create a new article that will be hosted on the referring domain and include “dofollow” links back to your website. The goal here is to engage with the referring domain’s audience and provide them with valuable information.
To find guest posting opportunities, review different websites in your niche and brainstorm ways that you can connect your content to theirs. A SaaS blog is a perfect fit for this opportunity, but you can also think about guest posting for blogs that are relevant to your software’s niche.
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Manual outreach is crucial for acquiring guest posts. You should develop a personal pitch to the site owner that explains the value of your proposition. First, introduce yourself and explain what services your company provides. Link it to the domain’s ideal audience, describing why they would be interested in your service.
Then, share a few article ideas and the anchor text you’ll use for your link. You don’t need an extensive list, just a general idea of what you will discuss in your article. For the guest post, you’ll need to ensure that you use high-quality sources and valuable keywords.
Always ensure you have a link back to another page on the referring domain to improve the link partner’s own SEO.
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Conduct Expert Roundups Featuring Industry Leaders
A roundup of industry leaders can be a great way to boost link-building for SaaS companies, as you’ll receive quality backlinks from the participants and their companies. By relying on their support and sharing the link on your own social media feeds, you can attract more links and organic traffic as the information makes its rounds.
When organizing a roundup, choose your experts carefully. Try to find natural connections between their services and expertise. Develop a theme and questions that match it so that everyone can showcase their experience.
Be sure to ask all participants to share the link on their websites and social media. You can create some templates for them to use or create a press release that includes the link, which they can host on their websites and share on social media platforms.
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Create a Co-Branded Whitepaper with Partners
Creating valuable content with other SaaS website owners can be an excellent way to attract high-quality backlinks. To begin, identify a topic or problem that you can explore in detail. This should have a natural overlap between your experience and the partner’s service so that both can contribute.
Throughout the process, you should also identify target keywords that will help you and the partner company, which should be used throughout the text. You’ll then host the whitepaper on both your site and the partner’s site, reaching out to others in the industry who can share the news about your collaboration.
Remember to use social media and distribute the whitepaper to SaaS-oriented news outlets that may be interested in the topic. As the whitepaper gains traction, you’ll gain organic backlinks.
Community Engagement Tactics
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Participate in SaaS-Specific Forums and Communities
Posting on SaaS forums like SaaStr, SaaS Alliance, IndieHackers, and the SaaS subreddit can supercharge your link-building techniques by helping you build connections with other SaaS companies. Over time, you’ll attract backlinks from others in the field who may reference you in their work.
Rather than just spamming your link, make sure that you choose resources that are relevant to the thread’s topic and explain why it’s helpful. Give a summary of the link before including it so that others understand its relevance.
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Build Links Through Active Engagement on Reddit and Quora
Answering questions on forums like Reddit and Quora can build trust in your company while improving your link-building efforts. Find relevant questions through the search feature, then briefly answer the question. You can then link back to your blog posts or guides that cover the topic in more detail in case the user wants to know more.
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Host Saas-focused webinars and Link Back to Event Pages
Webinars can be a great link-building method, as you’ll get links from event listings and social media promotions. To ensure you have a great webinar, use high-quality equipment and choose a stable hosting platform.
Make sure that you record the webinar so that those who weren’t there can review the webinar at their leisure. You should also develop a transcript, which can utilize keywords to improve your website rankings.
Your webinar should cover a key topic and use visuals to help viewers stay focused. Practice ahead of time to avoid unprofessional rambling. If you have a Q and A at the end of the webinar, try to predict what questions people may ask so that you can have readily available answers.
Talk about the upcoming webinar with your professional network and ask other business leaders to promote it for you, attracting more backlinks. You can provide a press release or social media templates to make it easier for others to help you promote. Lastly, create a permanent page to host the webinar and continue linking it in the future.
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Submit Your Content to SaaS Aggregator Platforms
SaaS aggregator platforms are a great tool for ranking higher on search engines through link-building. Product Hunt, Cart.com, Pantastic, and Assembly are just a few of your options. By building links on aggregators, you can get noticed by potential customers and boost your visibility.
To be listed on an aggregator, you will need to sign up and provide detailed product information, including price, product descriptions, and images. You may also need to set up an API to automatically adjust your listings. Some platforms have strict requirements for quality and product types, so be sure to read the fine print.
Resource-Based Tactics
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Get Listed in SaaS Directories and Review Sites
SaaS directories and review sites can be invaluable for SaaS companies looking to increase exposure and build links. First, you’ll want to search for directories that are relevant to your niche, such as SaaSHub, DiscoverCloud, G2, and Capterra. Browse their listings to see whether any of your competitors are listed to ensure relevance.
You’ll then optimize your listing with a brief, keyword-optimized description of your company and product offerings. Be sure to explain what kind of problems your software can solve and who your ideal audience is, as this will ensure that the right consumers find you.
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Build “Ultimate Resource” Pages Targeting SaaS Professionals
With link-building for SaaS companies, the more resources you have, the better. Helping other SaaS professionals through your content can be an excellent way to gain visibility, improve your rankings on search engines, and develop your authority.
Consider a problem that other SaaS companies may run into, like struggling to retain clients or generate leads, and then develop a toolkit that will help them solve this issue. Checklists are also helpful, as they are simple and easy to review.
Provide this as a free download and promote it through your usual channels, such as social media, networking forums, and directories.
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Submit Case Studies to Niche Resource Pages
Case studies can help other professionals figure out how to solve their problems while identifying you as a leader in your field. To create a case study, review your previous clients and gather data on how you helped improve their business, then develop a narrative.
A good case study goes into detail about each part of the process, such as how you identified the problem, how you implemented a solution, and what the overall results were. Infographics, such as timelines of the process or “before and after” charts, can add visual appeal and be easy to share.
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Request Inclusion in “Top SaaS Tool” Articles
Keep track of articles that you find discussing the best tools in the SaaS industry. When you notice one that’s a bit older, you can reach out to the author and pitch your product for inclusion in an updated version. This can also be part of broken link building if you notice that one of their older articles has a company that is no longer in business.
Innovative Tactics
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Use HARO (Help a Reporter Out) to Gain Media Links
HARO is a service where journalists seek experts in certain fields that can be a source for an article. By building relationships with journals, you can enhance your backlink profile with authoritative sources while establishing yourself as an expert.
Visit the HARO site and review the queries to find one that fits with your expertise, then reach out to explain your credentials. When writing these answers, use keyword-rich content while still directly answering questions.
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Leverage AI Tools to Identify Link Opportunities
Artificial Intelligence can supercharge your SaaS link-building strategies by speeding up the process. Rather than manually researching all link options, you can use AI-powered platforms like Semrush and Ahrefs to do the work for you.
After analyzing your material, the platform will identify high-quality backlinks based on search rankings, traffic, and backlink profiles. This way, you can focus only on the most valuable referring domains and reach out to them individually.
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Create Interactive Tools or Calculators Related to SaaS Metrics
High-quality free tools can be an excellent way to build trust in your industry while boosting your domain rating. By providing tools like ROI calculators and cost estimators, you can attract quality links from industry professionals, directories, and other resources.
This is also a valuable way to engage in widget link building, where you build a free tool that can be embedded on other websites with a link back to your site.
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Develop Engaging “How-To” Videos with Links Back to Your Site
Video tutorials are very shareable and can significantly enhance your link-building efforts. Identify a common SaaS challenge and then use visuals to explain the best solutions, or simply talk about it on camera.
You’ll then want to embed links to your website in the description or captions. Try to keep these short, usually less than 10 minutes, as users don’t want to sit through hours of content to get answers to their questions.
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Launch a Podcast Series Focused on SaaS Topics
Podcasts are popular as they can be listened to while multitasking or in the car, and this includes SaaS professionals. Create a weekly or monthly podcast, each addressing a specific challenge in the SaaS industry, then encourage guests on your show to share the link with their own followers and peers. You can also find niche directories and request that they share the content.
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Host Contests or Giveaways That Encourage Link Sharing
Contests and giveaways, such as for a free product key or yearly subscription, can be a great way to get more shares for your content and boost organic backlink opportunities. To run a giveaway, you can encourage users to share one of your free tools or use a specific hashtag, which will be counted as an entry.
Event-Driven Tactics
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Sponsor SaaS Conferences and Events
Sponsoring SaaS conferences or other events improves your brand’s visibility while acquiring more backlinks from attendees and event organizers. Search for upcoming SaaS conferences and inquire about sponsorships, which will typically require you to shoulder some of the expenses for the conference.
In return, you’ll receive publicity and your backlink will be shared on the event website, as well as with attendees. This is especially true for virtual conferences, where the link will be readily available to all participants throughout the course of the conference.
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Participate in Virtual Summits with Backlinks to Your Website
Virtual summits enable you to quickly and easily share your backlinks with attendees. To make the most of these summits, come prepared. Research other attendees and prepare answers to questions in advance.
The most memorable attendees at a summit are the ones who have personalized answers to questions and can provide lessons that they have learned through their own experience. Lay the groundwork by preparing a few anecdotes about your experiences. Lastly, make sure that you have links to specific resources available rather than just directing others to your landing page.
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Announce New SaaS Features or Updates in PR Campaigns
Press releases can be a powerful tool for your link-building campaign. Not only can you utilize valuable keywords in the press release itself, but you can also attract quality links from industry journals and other blogs that are interested in your services.
Your press release should highlight things like new SaaS features, updates, or professional achievements like industry awards and accreditations. In the press release, explain the update in layman’s terms, then provide a brief synopsis of your company’s services and achievements.
At the end, provide contact information and a link to your website in case the material is transferred to another site rather than linked directly from your site. This way, you ensure that it’s easy for others to find more information about your services.
You should host the press release on your website, but you can also post it on LinkedIn and send it to news outlets who may want to cover the story.
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Submit Press Releases to Niche News Outlets
Once you’ve written a good press release, you need to send it to SaaS-centric outlets, which are always eager for new material. Good options include Crunchbase, SaaS Mag, Tech Funding News, Silicon Republic, and TechCrunch.
You can also find niche SaaS blogs that may be willing to provide quality backlinks. Popular SaaS blogs include GTMnow, Gong, Groove, and All That SaaS.
Customer-Centric Tactics
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Encourage Satisfied Customers to Write Reviews with Links
Online reviews both enhance your reputation and assist with your link-building strategy. Regularly solicit reviews from your customers through email outreach, providing them the direct links to post their reviews. You should also remind them to provide a link to your website in their review.
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Create a Loyalty Program Page and Attract Mentions
A good loyalty program can help you earn mentions on other sites, which enhances your link-building campaign. This can include things like discounts on future licenses, access to new features before other subscribers, referral bonuses, and personalized support for loyal customers.
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Showcase Client Success Stories with Embedded Links
Client success stories with embedded links help show off your prowess while improving link-building efficiency. When creating case studies, go into detail about the before, during, and after, including statistics and other metrics.
You should also include quotes from the client about how your work helped them solve a specific problem. When done, share the link through your distribution channels and ask your client to do the same, therefore doubling your link-building potential.
Technical SEO and Content Updates
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Improve Internal Linking for SEO
Your website’s internal linking structure can significantly impact domain authority. You want to have good link equity, which is the authority that passes from referring domains to the web page that is linked. In general, every web page should have high-quality links pointing to that specific page.
When you have a page with high authority, link it to a page with lower authority so that the lower-ranked page can benefit from link equity. Just like with outbound links, your internal links need strong anchor text and good keywords.
Identify topic clusters and create a category page for each so that information on a specific topic is easily accessible. This will also improve link equity, as the page will naturally attract more attention as it serves as a repository of information.
Lastly, ensure you have a good link hierarchy and internal navigation. For example, higher-level pages on your website should always be included in a general navigation bar, and lower-level pages can be linked to them.
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Fix Broken Links and Reclaim Lost Link Opportunities
Broken links can significantly harm your rankings, both on your website and on referring domains. Each broken link represents lost link equity, so it’s crucial to recapture these links as soon as possible.
You can use SEO tools to identify broken links and then reach out to the site owner with a new link. Additionally, you can try broken link building, where you find broken links on another site and suggest that they fix the link by referencing you instead.
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Update Outdated Blog Posts for Relevance
Over time, older content will naturally drop in search engine rankings because search algorithms prioritize freshness. However, once refreshed with new material, older content can be a goldmine for building links.
To update older content, review it to see if anything has changed in recent years. If there are outdated statistics, insert new ones. If you want to add new paragraphs that provide further context, you can mention them at the top in a special section with the new date on it, or you can simply place them wherever makes sense in the article.
Be sure to update the title tags and meta description as well. Catchy titles with words like “[Updated for 2025]” at the end will let readers know that the article contains new information, even if they’ve read it before.
By refreshing your older content, you can drive more organic traffic to the page and acquire new backlinks from different sources.
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Enhance Site Speed and Mobile Usability
When performing search engine optimization, even the best link-building tactics may fall short if you don’t have a high-performing website. Your website’s technical performance is also considered in your domain rating, which includes things like mobile optimization and loading speeds.
Mobile-responsive websites get a boost on search engine results pages because Google and other search engines use a mobile-first algorithm. By using responsive CSS, streamlining navigation, and making your call-to-action buttons larger, you can ensure that users can enjoy your SaaS website from any device.
Page speed also factors into your rankings. In general, every page on your website should load in less than 2 seconds. Things like broken links, excessive HTTP requests, multiple redirects, and uncompressed images can all slow down your site, so fixing them can significantly enhance your page performance.
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Optimize Anchor Text Across Backlinks
Anchor text is an invaluable element of link-building, but it needs to be done correctly. Rather than targeting the same keywords over and over again, you should use a variety of different target keywords throughout the anchor text so that you can improve your rankings for several keywords.
You can use SEO tools to review how other sites are linking to you, including the specific terms they’re using. Then, use a keyword research tool like Ahrefs or SEMrush to identify potential improvements. You can reach out to the websites and ask them to replace the anchor text with a new alternative.
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Create Pillar Content to Attract Links
“Pillar content” is a cornerstone article that gives a comprehensive overview of a broad topic related to your services. Typically, it will also include links to other resources you’ve written on the same topic so that interested users can continue searching for more information.
These cornerstone articles are very valuable for SEO because you can use a variety of relevant keywords, helping you rank higher than other sites. You’ll also have improved internal linking for your website by including numerous links to your other pages.
To develop pillar content, take a broad topic and break it into sections with keyword-optimized headers. Define and describe each topic in as much detail as possible, then include links to further information on your website.
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Then, you can promote this as a comprehensive guide for readers. Link back to it in other articles that cover the topic in less depth, share it on social media, and link it on forums or other resources. You’ll then begin building links naturally as different people find this new resource.
Measuring the Success of SaaS Link-Building
As with everything in SEO, you need to track your link-building success and identify new opportunities. Google Analytics 4 is an embeddable tracking code that provides you access to key data like referral traffic and organic rankings.
However, other tools like Ahrefs and SEMrush can also be very helpful for identifying traffic patterns and determining which backlinks are helping you the most. With these, you can look at elements like domain authority and keyword rankings to refine your strategy.
Why SaaS Link-Building is a Long-Term Investment
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Building Sustainable Growth Through Backlinks
Link-building is an effort that continues to provide benefits over time. If the referring partner has strong traffic, your link will continue to provide referral traffic long after acquisition. Additionally, you’ll gain a reputation boost by being associated with a quality website, which will enhance the rest of your link-building efforts.
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Establishing Your SaaS Brand as an Authority
Link-building is not just about improving rankings but also about enhancing your authority. When you provide high-quality content to other SaaS companies, you become known as an industry leader and boost your reputation. This will lead to more links over time, as well as improved lead generation.
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Adapting Link-Building Strategies Over Time
SEO is not a one-and-done process. Algorithms and industry trends will change over time, and some older links may no longer be relevant. For example, an old referral link may be shut down, bought out, or experience a change in leadership that causes a lower ranking.
As such, you need to regularly review your old links to ensure that they are still providing benefits. You can request that a dofollow link be turned into a nofollow link if you find that a certain link is bringing down your rankings, or you might disavow the link entirely.
Additionally, there may be new industry giants that emerge after you have started your link-building campaign. The industry may shift toward different forms of content, like video over infographics, and you will need to adjust your link-building strategy accordingly.
By remaining up-to-date on shifting algorithms and working with link-building professionals, you can ensure that you stay with the times and utilize the best possible tactics to get more traffic.
Common SaaS Link-Building Mistakes to Avoid
More links don’t necessarily equate to better results. Having a large number of low-quality links can harm your domain authority and push you down in search engine results pages, which reduces your organic traffic. When building links, think about quality over quantity, vetting each carefully.
The text used to link to you also matters. Think about keyword diversity and reach out to your link partners if you notice that many are using the same terms so that you can rank higher for a number of different keywords.
Lastly, you need a diverse range of sources in order to improve your rankings. Go outside of the SaaS niche to find links from potential end-user industries, such as education or business finance. Aim to have a wide range of links that are both high-quality and relevant to your industry.
Conclusion: Mastering SaaS Link-Building
Link-building for SaaS companies is one of the most important elements of SEO because it helps raise your brand awareness and reputation. Building links goes hand-in-hand with on-page SEO and content marketing, making it a natural fit.
There are dozens of different SaaS link-building tactics that can enhance your reputation and improve your rankings. Using a blend of different strategies helps you cast a wide net and organically grow your online presence for better results.
For a SaaS professional, link-building is also about building relationships with other industry professionals through value-adding activities like answering forum questions, hosting events, and developing resources that help others.
When you develop interesting and engaging content that answers user questions, you naturally attract backlinks from those also interested in your niche. This way, you become known as an industry leader while also improving your visibility and rankings. By focusing on quality over quantity, you can ensure that you make the most of your link-building activities.
If you’re struggling to implement a good link-building plan, Stellar SEO can help. We are experts in link-building for SaaS businesses, ensuring that they have the most high-quality backlinks available.
To learn more about our services and receive a customized link-building strategy, contact Stellar SEO today!
