What Is An SEO Reseller? {And Should You Become One}

January 3, 2024

What Is An SEO Reseller?

In search engine optimization (SEO), an SEO Reseller bridges the expertise of white-label SEO providers and clients needing these services. Essentially, this relationship involves two key players: the agency directly interacting with the client and the SEO reseller who executes the services behind the scenes.

This synergy allows white-label companies to thrive by empowering agencies to offer top-tier SEO services under their brand, effectively making these specialized services accessible without needing in-house capabilities.

Through this collaborative model, agencies can seamlessly extend their service offerings, providing value to their clients while leveraging the expertise of the SEO reseller.

Does Stellar SEO Have an SEO Reseller Program?

Over the past few years, we have found that many agencies who reach out to us need an SEO reseller program that can help them meet their on-page SEO, content, and link-building needs.

If you want to resell SEO services, here is how we could help you.

SEO Services

Stellar SEO is known for our quality-first mindset, and our white label seo reseller program is no exception.

While these are not the cheapest options on the market, the quality and expertise in every deliverable will keep your clients happy and produce results.

We also proudly offer fully custom white-label SEO services. We can deliver bespoke solutions that help your clients’ seo campaigns reach their full potential and make you look like a rockstar.

If you want to learn more about our SEO services, contact us today.

Why Should You Become An SEO Reseller?

If you run a web design or digital marketing agency, you are bound to get queries from people who need help with search engine optimization (SEO).

An SEO reseller program will allow you to bring those clients on board and deliver powerful results without the typical hassles of providing these services in-house.

This maximizes your profit and growth potential, which is why so many agencies are looking for reliable white-label SEO services.

This partnership between you can unlock the rapid growth for you and your clients by having access to comprehensive SEO services.

If you are looking for on-page SEO services or white label link building services that you can resell, we’ve got you covered!

This guide examines reseller programs and how they could help your marketing agency offer SEO services and scale efficiently.

What Does an SEO Reseller Do?

At its core, the SEO Reseller acts as the strategic sales force and customer-facing entity, adept at navigating the complexities of client needs and market demands.

This role involves more than just identifying potential clients; it requires a deep understanding of the digital marketing landscape and the expertise to craft tailored solutions that align with those needs.

The SEO Reseller’s key responsibilities include:

Client Consultation and Needs Assessment: This step involves engaging with clients to understand their SEO objectives, challenges, and competitive landscape. It is crucial for tailoring the SEO strategy to the client’s unique requirements.
Solution Design and Customization: Based on the initial assessment, the reseller collaborates with the white label provider to design a customized SEO strategy. This includes selecting the appropriate mix of services such as keyword research, on-page optimization, content marketing, and link building.
Sales and Marketing: The reseller markets these customized SEO packages under their own branding, effectively communicating the value and potential ROI to prospective clients. This process involves persuasive sales strategies and deep product knowledge.
Ongoing Client Management and Communication: Throughout the SEO campaign, the reseller maintains open lines of communication with the client, providing updates, reports, and insights in a branded format that conceals the involvement of the white-label provider. This ensures a seamless client experience and reinforces the reseller’s brand.

On the other side of this partnership, the White Label SEO provider operates as the silent engine room, executing the SEO strategies developed in collaboration with the reseller.

This includes:

Technical SEO Execution: Implementing the technical aspects of SEO, such as website audits, on-page optimizations, and backend improvements.
Content Creation and Optimization: Producing high-quality, SEO-friendly content tailored to the client’s industry and target audience.
Link Building: Developing and executing a link-building strategy to enhance the client’s domain authority and search engine ranking.
Analytics and Reporting: Generating detailed reports on campaign performance, which the reseller can brand and present to the client.

This symbiotic relationship allows SEO Resellers to provide SEO services without the operational complexities of direct service delivery. It enables agencies to leverage the specialized skills and infrastructure of white label providers, ensuring high-quality service delivery that meets client expectations.

The partnership between an SEO Reseller and a White Label SEO provider is characterized by a clear division of labor: the reseller focuses on sales, client relationship management, and customized solution design, while the white label provider focuses on executing those solutions with precision and expertise.

This collaborative model enables marketing agencies to expand their service offerings, enhance their market competitiveness, and drive growth without diluting their focus on core competencies.

How Are SEO Reseller Services Priced?

If you are considering hiring an agency to handle SEO services on your behalf, you may be wondering about the cost and potential profit margins.

There are numerous pricing options, but most SEO reseller services offer either flat-fee or multi-tiered pricing.

Paying a flat Fee for A Package

If you want to maximize your profits, ask if you can pay a flat fee for an entire SEO package. The agency will handle all aspects of the campaign for a fixed monthly price, so you won’t have any additional expenses to worry about.

When looking into SEO reseller services, you are bound to run across some companies offering SEO packages with extremely low ($99-499) pricing.

While offloading a client’s campaign to these agencies might be tempting because of the perceived profit margins, it won’t take long to realize your clients are jumping ship and your overall revenue is down.

Don’t sign up for an SEO reseller program based solely on price, or it will come back to bite you.

A La Carte Pricing

A la carte pricing refers to a model where services are priced individually rather than bundled together in a package. Essentially, it allows clients to choose and pay for only the specific services they need rather than being forced to pay for a package that includes services they may not need or want.

For several reasons, a la carte pricing can be an attractive option for a marketing agency that is outsourcing its clients’ SEO needs.

It allows you to offer your clients a more flexible and customizable service. Not every client will have the same SEO needs, so being able to pick and choose specific services based on their requirements can be a great way to meet their needs more effectively.
A la carte pricing can be a more cost-effective option for you and your clients. Rather than paying for a package of services that includes things they don’t need, clients can save money by only paying for the specific services they require. Meanwhile, as a marketing agency, you can set your prices for each service and potentially earn more revenue overall.
A la carte pricing can help you stand out from the competition. Many SEO providers offer pre-packaged bundles of services, so offering a more flexible and customizable pricing model can help you differentiate yourself and attract clients looking for more tailored solutions.

Overall, a la carte pricing can be a great option. It offers flexibility, cost-effectiveness, and differentiation from competitors, which can help you provide better service and grow your agency.

Custom White Label SEO Campaign Pricing

Custom SEO pricing is a pricing model where an SEO reseller creates a custom plan based on the specific needs and budget of the partner agency’s client.

With custom pricing, the white-label SEO agency takes the time to understand the agency’s clients, their target audience, and their goals.

Based on this information, they create a custom plan using specific strategies and tactics to help achieve those goals.

It allows for more personalized and effective SEO services, greater budget flexibility, and higher client satisfaction.

As a bonus, digital marketing agencies reselling these high-level SEO campaigns to their clients can typically charge premium pricing and net a much larger profit.

If you serve a sophisticated, competitive, or high-end client base, avoid white-label SEO packages and look for a partner who can offer bespoke campaigns.

The Key Benefits of Outsourcing SEO Services

In short, if you want to scale up your client base, increase profits, and reliably deliver outstanding results to your clients, becoming an SEO reseller is a great way to do that. Below, we look at some of the more specific benefits,

Improved Focus on Core Competencies

Working with a company offering white-label services can help you focus on your core competencies, such as branding, design, PPC management, or social media marketing.

You can achieve better client results and improve your agency’s business outcomes by utilizing your skills and resources more efficiently.

Access to Expertise

Most white-label services have a team of experienced professionals with significant SEO expertise.

By outsourcing, you can tap into this expertise, resulting in more effective and efficient SEO strategies, better rankings, more traffic, and, ultimately, more conversions.

Increased Scalability

As your marketing agency grows, it can be challenging to keep up with the demands of the ever-changing field of search engine optimization.

Outsourcing can help overcome this challenge, as agency partners typically have the resources to handle larger volumes of work.

This allows you to scale your digital marketing service without worrying about hiring and training additional staff.

Reduced Costs

Hiring and training an in-house SEO team can be expensive. Reselling SEO services can help reduce costs. For example, you can save on overhead expenses such as salaries, benefits, and office space.

The right white label SEO partner also offers flexibility. If you have a slow month, you can spend less with your agency partners, but if you have a full-time staff, they would still have to be paid the same.

Faster Results

You can achieve faster results by outsourcing to SEO experts, improving client satisfaction and retention.

Strong results can help you upsell to existing clients and improve client retention, providing an easy boost to your bottom line.

Access to the Latest Tools and Technologies

SEO constantly evolves, and keeping up with the latest tools and technologies can be challenging.

SEO companies invest in the latest tools and technologies to stay ahead of the curve.

This can result in more effective and efficient SEO strategies, leading to better overall results for your clients.

Improved Risk Management

SEO resellers can help mitigate risks associated with in-house SEO operations.

A professional SEO agency has the experience and knowledge to navigate the ever-changing SEO landscape, which can minimize the risk of costly mistakes.

Additionally, resellers have access to more extensive data sets and heavily tested techniques that can help you find and avoid potential issues early in a campaign.

Better ROI

SEO specialists better understand the market and industry trends, which can result in more efficient SEO campaigns.

Partnering with an SEO expert can help you use your budget more efficiently. They can identify the most effective strategies that align with your marketing goals, leading to higher ROI and more revenue for your agency.

Improved Communication and Reporting

Private-label SEO services typically provide regular reports and updates on the progress of your campaigns. This can help you monitor the effectiveness of your SEO strategies and make adjustments as needed.

Additionally, they have streamlined communication processes, which can help you save time and focus on other aspects of your business.

Offer More Comprehensive Search Engine Optimization Options

White-label SEO programs provide greater flexibility in terms of the services you can offer your clients.

They typically offer a wide range of services, such as local SEO, technical SEO, keyword research, link-building services, reputation management, and content creation plans.

This can help you provide more value to your clients and stand out from your competition.

What Types Of Services Can You Expect?

As a white-label SEO reseller, you leverage the vast knowledge of SEO experts to complete various SEO tasks.

These may include:

Keyword Research: Using the right tools, the agency can find and cluster keyword lists that align with the client’s industry and niche.

SEO Audits: An accurate SEO audit is essential for clients wanting to optimize their websites. The agency can crawl the website and identity pages with broken backlinks, missing meta-descriptions, and UX issues that can impact searchability.

On-Page Optimization: An SEO reseller can analyze your website’s pages and identify areas for improvement, such as optimizing meta descriptions and header tags, adding internal links, performing keyword optimization, and improving page load speed.

Search-optimized Content: The agency has a team of writers who can write high-quality, industry-relevant content using cutting-edge content optimization tools & techniques.

Link Building Services: They can pitch sites and craft content that links to the client’s website. This will allow your client to earn high-quality backlinks that boost their search rankings and increase organic traffic.

Local SEO: SEO resellers can optimize your website for local search by creating local business listings, optimizing your Google My Business profile, and implementing location-based keywords on your website.

Analytics and Reporting: They can provide regular reports and updates on your website’s performance, including search rankings, organic traffic, and conversion rates. This can help you identify areas for improvement and make adjustments as needed.

Working with a white-label partner is an excellent alternative if you lack in-house expertise, but it doesn’t come without some risks—especially if you pick the wrong agency to team up with.

What’s the Trade-Off With an SEO Reseller?

Before you sign up to become a white-label SEO reseller, here are some common issues you should look for during your due diligence period.

Low-Quality Services

If you’re getting another agency to work on the client’s SEO campaign and passing the work off as yours, the campaign will be your responsibility.

If search engine rankings plummet, they won’t have to answer for it in front of the client. Your agency will receive the complaint.

This is often the case with many white-label agencies, which offer low rates and produce subpar results for the agencies that hire them.

If you value your agency’s reputation, you must be extra careful when looking for SEO resellers.

Unreliable SEO Agencies

If the SEO service you are working with isn’t reliable, you could be left explaining the missed deadlines and deliverables to your client base.

If it happens occasionally, they may not be upset with you, but habitually missing agreed-upon milestones will quickly send your clients packing.

Lack of Control Over SEO Campaigns

When you partner with an SEO reseller, you give up some control over the campaign.

While you can still provide guidance and input, ultimately, the reseller will be responsible for executing the campaign.

This can be challenging if you have a particular vision or strategy. Additionally, if the SEO reseller doesn’t understand your client’s business goals or target audience, they may be unable to execute the campaign effectively.

Communication Barriers

Another potential drawback is communication barriers. If the agency is located in a different time zone or doesn’t speak your language fluently, it can be challenging to communicate effectively.

This can lead to misunderstandings, delays, and mistakes in the campaign’s execution. It’s crucial to partner with quality SEO services with effective communication channels that can understand your needs and goals.

Now that we’ve explored some potential drawbacks, let’s discuss how to find a reliable SEO reseller program.

How to Find a Reliable Partner

Many of the issues above can be avoided by contacting a legitimate agency with a respected white-label SEO reseller program. To help you with your search, consider the following:

Ample Resources & Experience

You want to work with a professional company with the necessary resources to deliver your campaigns on time.

Getting the best results means finding an SEO service with experience in various industries and delivering large-scale SEO projects.

Reasonable Pricing – Not Emphasizing Cheap SEO Services!

As discussed above, your results will likely match if you seek the cheapest SEO reseller program.

An SEO company must allocate reasonable time and resources to produce quality work. If it seems too good to be true, it is.

Flexible Project Timeline Commitments

If your clients are not on long-term contracts, you will want an SEO agency that offers a la carte services, enabling you to get what you need without being forced into an ongoing contract.

If your clients are on long-term contracts, partnering with an agency accustomed to running ongoing campaigns will ensure that your client doesn’t plateau after a few months.

Transparent Reporting

When you partner with an SEO reseller, seeing the campaign’s progress and results is crucial.

Look for an SEO company that offers transparent reporting and analytics. This will allow you to track the campaign’s performance and adjust as needed.

Using everything discussed above, you are equipped to navigate the path of finding a great agency to partner with and making sure your goals, expectations, and philosophies are aligned.

Finding The Right SEO Reseller Program For You

Finding the right SEO Reseller Program can seem like navigating through a labyrinth of endless options, each promising to be the key to unlocking your agency’s full potential.

But the essence of making a choice that aligns perfectly with your agency’s ethos, client’s needs, and growth aspirations doesn’t have to be daunting.

By focusing on the critical aspects—such as the depth of expertise, the breadth of services offered, the flexibility of pricing models, and the commitment to transparency and partnership—you can filter through the noise and find a partner that not only resonates with your brand values but also propels your agency towards achieving its strategic goals.

As you embark on this journey to find the ideal SEO Reseller Program, remember that it’s not just about outsourcing SEO services; it’s about forging a partnership that enhances your agency’s value proposition, strengthens your client relationships, and supports your vision for growth.

We invite you to contact Stellar SEO today to start a conversation and discuss what you are trying to achieve.

FAQs About Reselling SEO Services

How Do I Know if SEO Reseller Programs Fit My Agency’s Needs?

If your agency is experiencing an influx of clients requiring SEO services beyond your current capabilities, or if you wish to expand your service offerings without significant investment in training or hiring new staff, an SEO reseller program might be an ideal solution. It’s also fitting for agencies looking for scalable solutions to grow their business efficiently while maintaining quality service.

Can I Customize the SEO Services Offered by My Reseller to Fit Each Client’s Unique Needs?

Absolutely. A reputable firm will offer SEO plans tailored to your client’s requirements. Whether it’s local SEO, technical optimizations, content creation, or link building, the reseller should provide flexibility in service offerings, ensuring that each campaign aligns with individual client goals and industry specifics.

Is There a Risk of My Clients Discovering We’re Outsourcing?

All communications, reports, and results can be branded with your agency’s identity, keeping the partnership discreet. Ensuring a seamless integration of the reseller’s services into your offerings minimizes this risk.

Choosing SEO reseller programs that prioritize confidentiality and white-label reporting is key to maintaining client trust and preserving the integrity of your agency-client relationship.

How Can I Ensure Quality Control When Using an SEO Reseller Program?

Establish clear quality benchmarks and performance indicators with your reseller at the outset. As SEO resellers, your ability to communicate with the agency that provides SEO services is paramount.

Review their work and reports regularly; don’t hesitate to give feedback or request adjustments.

A reputable agency will be committed to meeting your standards and adapting to feedback to ensure client satisfaction.

What Is The Difference Between White Label SEO Services and SEO Resellers?

While both models involve outsourcing SEO services, the difference lies in the relationship with the end client and the scope of services offered.

White-label SEO services provide a product that another company can sell.
In contrast, SEO resellers focus more on marketing and sales, acting as the intermediary between the white-label provider and the end client.

Are All SEO Reseller Packages Bad?

We believe that SEO packages are never a good idea. While they will work in some circumstances, they rarely take into account the unique SEO work that would need to be completed or the level of competition a client may face.

As a result, you buy a service that isn’t up to par with what you need to be successful – wasting time, money, and upsetting your client.