Need More Mold Remediation Leads?
As a mold remediation professional, you’ve likely thought, “Why can’t my business grow as fast as mold?” It can be incredibly frustrating to know that you have a top-notch mold remediation company but still struggle to get the exposure you need to thrive.
This is why it’s essential that you up your mold removal leads game: it can make a huge difference in how quickly your company grows. Today, we’ll review different lead generation strategies and show you how to get more mold leads.
Why Is Lead Generation So Critical?
Every business needs lead generation. Otherwise, you’ll never get to show potential customers why you’re better than the competition. It’s even more important for a restoration business, as mold removal is a specialized service that most people never consider until they need it.
There are various ways to generate mold remediation leads, and you should strive to use a blend of online and offline tactics to receive a steady flow of new customers throughout the year.
Online Mold Remediation Leads
Online is everything: over 3.5 billion Google searches are performed every single day, and over half of the world’s population is online in some form.
This means it’s essential to focus your marketing efforts on generating leads online through restoration SEO services, paid advertising, content marketing, and social media.
Search Engine Optimization
SEO is all about getting ranked high on search engine results pages (SERPs) by creating high-quality content that best matches what people are looking for.
Before you start working on your website and developing your internet presence to generate leads, you need to get a good idea of what your competitors are doing: this will help you find the strongest keywords and learn what types of content are doing well in your market.
We’ve discussed how to perform a thorough competitor analysis in our concise guide to competitor backlink analysis.
Some of the basics of SEO include the following:
- Website: Build a responsive, mobile-friendly website that loads quickly and is well organized.
- Keywords to show relevance: Utilize keywords well to demonstrate to search engines that your information is relevant to specific searches.
- Ensuring consistent NAP+W: NAP+W stands for Name, Address, Phone Number, and Website. Check listings across the internet to keep your contact information up to date. Make it easy for customers to contact you through consistent calls to action.
- Writing excellent content: Provide helpful, authoritative content to readers that answers their questions.
Content Marketing
SEO content writing is an all-encompassing project that involves developing excellent content both on your own website and across the internet. It establishes you as an authority in the field, one that clients can trust to create a safe environment for their families or employees.
A reader may convert to a remediation lead if they find your information helpful, so strive to provide answers to their questions before they even ask them.
If you’re not a wordsmith, you can rely on Stellar SEO to create fantastic content for your website, as well as liaise with publishers to boost your link-building efforts through outbound content.
Local SEO: Google Business Profile
Local SEO is critical for any mold remediation business for a very simple reason: you want to attract clients in your local area rather than those far away.
To do this, you need to develop your Google Business Profile, which is the widget that shows when someone searches for keywords like “Mold Removal [Town].” This is one of the primary sources for inbound leads in any category, but especially for mold removal services.
Google has a helpful guide for setting up a Google Business Profile, including advice on what to include. You should also optimize your profiles on Yelp, Angi, social media platforms, and the Better Business Bureau so that clients using search engines like DuckDuckGo and Yahoo can find you as well.
It’s equally important to stay on top of reviews, particularly those on Google and Yelp. You should actively solicit reviews from customers through follow-up after their appointments and share positive reviews through links on your website.
Don’t hesitate to respond to negative reviews politely and professionally, either: this cements your status as a responsive company that cares about the opinions of its clients, good or bad.
Facebook and Google Ads
When you think of getting more leads, one of your first thoughts is advertising, and for a good reason: Facebook and Google Ads can be incredibly helpful, especially when targeting mobile users. These are usually Pay-Per-Click; in other words, you will pay each time that someone clicks on your ad.
While every click won’t turn into a mold lead no matter how great your ad is, hiring a professional marketing company to design your ads can help boost the conversion rate and therefore the effectiveness of your campaign.
Email Advertising
A customer’s contact information isn’t just helpful for communicating with them about their mold removal project— it is also a powerful tool to get more mold removal leads by keeping you fresh in their mind.
There are various options for email advertising, which all come together to make a comprehensive email strategy. They include the following:
- Automated follow-up emails: They gently nudge those who entered their information in a form but didn’t take further steps. You don’t want to alienate potential customers, so keep these light and friendly.
- After-appointment requests: As customer reviews are a lead generation method in and of themselves, asking your customers to leave a good review is just good business practice.
- Service updates: If you’ve recently expanded your service area or added a new mold removal service, let customers know so they can book an appointment.
- Specials: Not all mold remediation companies run seasonal specials, but if you do, let customers know so they can tell their friends and family that it’s a great time to seek mold removal.
- Newsletters: A well-crafted, thoughtful email newsletter is a great way to stretch your marketing budget, as you need only devote a few hours a month to writing content, which you can then schedule to be sent out weekly or monthly.
Share information about signs of mold damage, spotlight a recent mold removal project (with the customer’s permission), and provide seasonal tips about how to prevent mold.
Social Media
Nearly every company has at least one social media profile, but not every business knows how to leverage social media for lead generation.
The key is to provide regular content, as most websites will privilege those who post regularly over those who communicate to followers only once or twice a year.
You can hire a social media expert, or you may choose to cross-post email newsletters and other content to save time. Whatever you choose, make sure to develop a unique presence for your company, particularly when it comes to imagery.
People tend to like personable companies they can relate to, especially in more unique niches like mold removal services. Consider sharing pictures of your employees and job sites to help make your service feel more “real” to your followers.
Lead Generation Services
When hunting for more mold removal leads, you may find it challenging to devote time to outreach yourself. Lead generation is time-consuming, and it requires professional finesse. That is why many companies rely on a third party for lead generation.
A lead generation company is one that you pay to deliver quality leads that you can then contact. They generally have two categories of leads for mold remediation businesses: shared leads and exclusive leads.
Shared leads are given to several companies in your industry, while exclusive mold removal leads are given only to you. As you might expect, shared leads are cheaper but offer lower conversion rates, while exclusive leads are more expensive and successful.
Depending on what company you use, you may have the option to sign up for a long-term contract; other lead generation companies may provide a pay-per-lead price instead. What you choose depends on your marketing budget as well as how much of your overall lead generation strategy you’d like to devote to this avenue.
Offline Mold Remediation Leads
As a local company, you’re a member of the community: you can use this to your advantage by getting involved with other companies and clients in the area. You never know when a casual conversation with another professional may turn into a mold removal lead or what person who comes up to your booth at a local fair may become an excellent remediation lead.
Networking
When you build a community around your business, you can share referrals with other companies and receive them in turn. General contractors, insurance agents, and property managers are all great opportunities to build your network.
Plumbers are one of the best resources for mold removal leads because they’ll see mold damage firsthand and understand the significance of solving it. Not only will they deliver you exclusive mold removal leads, but they will build esteem with their own customers by directing them to a reputable mold removal company.
On-the-Spot Mold Inspections
This is a unique strategy and one of the best ways to get exclusive mold remediation leads because you will be the only one that a customer talks to before they decide to get mold removal.
It’s more time-consuming than the other lead generation methods listed, but it can lead to excellent customer referrals because you’re getting to know community members face-to-face.
Have your technicians take a day or two to head out throughout your service area and talk to potential customers, offering to perform a quick assessment of their home for mold damage. It’s essential to be honest here: don’t train your technicians to just claim everyone needs mold remediation, as this will damage trust.
Community Outreach
People are social animals, and they tend to trust people they’ve actually met in person before. That’s why putting your name and face out there is a crucial element of generating leads.
You can set up a booth at a local fair to talk to community members, or you can devote part of your marketing budget to sponsoring a local sports team to build goodwill.
Consider running co-sponsored educational events with local companies in industries adjacent to mold removal, such as plumbers or general contractors, to teach the public how to care for their homes and prevent water damage.
If you do so, advertise the event on your social media, website, and email newsletter to garner as much attention as possible. Those in attendance may convert to a direct mold lead, or they may tell others about what they learned to create more diffuse leads.
Common Lead Generation Pitfalls for a Mold Remediation Business
Lead generation is difficult and time-consuming. However, using bad methodology or shady business tactics can actually hurt your efforts — particularly when it comes to SEO. It’s essential that you think carefully about the strategies you use so you’re not wasting time and money on poor results.
Choosing Inexperienced Mold Removal Lead Companies
Whereas other SEO companies have a general understanding of mold removal, Stellar SEO knows lead generation for mold removal services inside and out — that’s because we run a mold removal company, too.
In 2022, we started a new restoration company; in just a year, we reached over one million in revenue, all through online lead generation.
We know exactly what constitutes a great mold removal lead and how to harmonize all of your online efforts to ensure that you get every lead possible.
Utilizing Underhanded SEO Tactics
Black-hat SEO tactics aim to manipulate search results through things like keyword stuffing, hidden text, duplicated content, and negative SEO that tries to push down a competitor’s rankings.
Not only is this a poor business practice, but it can harm your ability to get leads because Google and other sites will penalize you for it, reducing your visibility.
Stellar SEO only uses reliable and responsible SEO tactics. While all SEO strategies have some form of risk involved, we perform risk mitigation to ensure that all of our work will help, not hurt, your rankings.
We believe great companies deserve great work, so we never cut corners or resort to black-hat tactics to get fast results that will harm your rankings.
Being Impatient
Speaking of fast results, many companies underestimate how long it takes to raise your rankings through ethical SEO. They believe the leads will come pouring in on day one, but it’s just not true.
Good SEO takes time, as you need to optimize your website, flesh out your content strategy, and gather reputable backlinks.
Quality leads require quality work, and that can’t be done overnight. You should be leery of companies that tell you they can provide a specific benchmark of progress in a given timeframe because every SEO job is different.
We will never give you false hope by suggesting we can double your numbers in three or six months, as we don’t want to promise anything that we can’t deliver. Instead, we’ll develop a robust strategy based on our years of experience in SEO and let the results speak for themselves.
Relying Too Heavily on Google Ads
Google Ads are great, but they need to be backed up by excellent content, or you won’t get the conversion rates you desire.
You can think of them as a gateway to mold removal leads, directing clients to the excellent material you’ve collated about why you’re a great company.
If a customer clicks on your ad and finds a thin, poorly designed website, they won’t turn into a lead; instead, they’ll be disappointed and immediately turn their attention elsewhere.
We believe that Google Ads are just one component of SEO, one that needs to be balanced with every other element in order to create leads.
To get the best results, combine digital advertising with an optimized website, good content, consistent NAP+W on every profile, and strong outreach.
Not Tracking Analytics
Just like you need to monitor the progress of a mold remediation job, you need to keep a close eye on exactly how your business is doing on the SERPs to figure out what needs to change. Google provides two different tools to help you keep track of how you’re doing: Google Analytics and Google Business Profile Insights for your website and business profile, respectively.
By embedding your Google tag ID into your website, you’ll gain access to powerful analytics tools that show you how many people are visiting your website, where they’re coming from (both geographically and online), what they searched for to get there, and what they’re doing while on your site.
Google Business Profile Insights has similar capabilities, but it’s only for your Google Business Profile.
This can help you further refine your website, such as creating landing pages for specific cities in your area or enhancing your outreach on other platforms to improve your lead generation.
You can find out what users are interested in, which pages get the most traffic, and even what kinds of clickable content are the most attractive.
Lead Generation for Mold Remediation Companies: Final Thoughts
Lead generation is how you take your company from a small mom-and-pop to a local juggernaut with a constant stream of leads pouring in no matter the time of year.
There are numerous avenues to explore both online and offline to get you the traffic you desire, but all come down to this: a consistent, long-term effort to advertise yourself in a way that reaches receptive clients.
When it comes to online lead generation, SEO is your secret weapon, and Stellar SEO is here to help. We can create a content strategy that really speaks to people because we know the mold remediation business inside and out.
By combining both of our areas of expertise — mold removal and SEO — we can help you zoom to the top of page rankings and beat your competition.
It’s important to remember that SEO is a long-term effort, not just a one-and-done tool. Google and other services change their algorithms all the time, so you must constantly optimize to keep capturing traffic by ethical means. Stellar SEO will be there every step of the way to get you the results you deserve.
