Hello! My name is Travis, and I built a million-dollar restoration company in 12 months by leveraging digital marketing. I have been in the SEO industry since 2012 and have helped hundreds of companies create explosive growth.
Enough about me; let’s get to it.
Learn How To Get Exclusive Fire Damage Leads
A successful business is one with consistent leads, but it’s even more critical for fire damage restoration companies because you’re providing specialized services.
You have a variety of lead generation strategies available to you, and SEO is the secret sauce that boosts every lead generation effort.
Today, we’ll briefly overview these marketing techniques and how restoration SEO services combine them to earn you the most smoke & fire damage restoration leads.
Understanding Your Target Audience
All lead generation for fire damage restoration companies, or any other, is understanding your target audience and what they need when they phone you.
Anyone needing fire damage restoration is concerned about their home or business, but you must dig deeper to think about their decision-making process. What exactly do they worry about? What do they want you to focus on?
Aligning your marketing strategies with consumer behavior and needs can improve your fire damage leads.
Developing a Strong Online Presence
Most people looking for fire damage restoration will be doing most of their research online, so it’s essential that you have a well-designed, professional website.
Focusing on local SEO during the creation process will help drive organic traffic to your fire restoration website, as you’ll appear higher in search engine rankings; you can refer to our restoration SEO guide for more details.
When done correctly, social media is also an excellent way to remain visible to local consumers. Search Engine Journal has compiled a list of different Twitter strategies, including examples of how each has been used by different businesses.
Leveraging Local Directories and Reviews
As fire restoration companies are local, directories like Google My Business are the best opportunity to appear in geotagged searches like “damage restoration business [Region],” which are the most common type of search in the smoke restoration business.
You should also solicit customer reviews, as these boost quality fire leads and improve your online reputation. Thankfully, it’s not as hard as you might think to get these reviews: BrightLocal reports that over 70% of consumers will leave a review if directly asked.
Forming a Content Marketing Strategy
Potential customers have many questions about fire restoration, such as:
- What do I do as soon as emergency responders leave?
- What services are part of smoke removal?
- What can’t be saved from smoke damage?
- How long does fire damage restoration take?
- How long will I have to leave my house?
When you answer these questions for consumers, you develop your authority on the subject. This content can take various forms, including blogs, infographics, or a case study on a previous restoration job (posted with the consumers’ permission).
When you create new content, it’s vital that you distribute it through diverse channels. Develop a mailing list and, as mentioned before, remain active on social media, marketing your content to your followers.
Finding Quality Partners for Lead Generation
The value of networking in your area cannot be overstated. Real estate agents, property managers, and others who work with homeowners and business owners can be incredibly helpful in garnering exclusive leads because their customers may ask for recommendations.
As it’s essential to your line of work, you should strive to contact individual insurance agents in your area. This is not just so you can bill the company directly, but also so their clients know who to turn to when they open a claim.
Choosing Prudent Paid Advertising
Pay-Per-Click (PPC) is also useful, but only if you leverage it correctly. This is advertising where you purchase a certain amount of exposure, distributed through targeted advertising to customers in your service area.
Other paid advertising options, such as social media ads and sponsored content, can help you reach particular demographics depending on the platform.
You must decide exactly what you expect from your fire damage restoration ads and track success rather than publish and pray.
Planning Your Email Marketing
Email marketing keeps you fresh in former and potential customers’ minds, and it can also be a very powerful way to distribute informative content.
Advertise any specials or remind consumers of the importance of fire safety, and you’ll find yourself with great leads.
Keep content topical and strive to make it a personal experience – speak to consumers directly to develop a personable voice. This strategy works best for B2B contacts like property management companies, as homeowners aren’t as likely to have a repeat incident.
Measuring and Optimizing Your Lead Generation Efforts
To ensure you’re getting the most fire leads possible, you need to track the performance of all your lead generation channels.
Google Analytics is one of the simplest methods, but you can also use CRM software. It might have a learning curve, so working with an expert might be beneficial.
As with advertising, you should use performance tracking to tweak your strategies as you go along.
Garnering fire restoration leads can seem difficult, but by using diverse strategies and continually refining your methods, you can get consistent traffic to your site and, therefore, to your business. Whether you are just starting a restoration company or looking for stronger growth, the above strategies can help.
Don’t forget; everything should funnel into your biggest channel – your website – which is why search engine optimization is the keystone to success for lead generation. That same is true for water mitigation, as we explore in our water damage restoration SEO guide.