Getting Started With Water Damage SEO
Search engine optimization, (SEO), is a highly effective means of generating leads. Many companies emphasize finding water damage leads over fire & mold jobs, so today we will be discussing water damage SEO.
Even so, many of the principles covered within this guide can also be used to generate fire and mold restoration leads as well – so keep reading.
If you haven’t already, be sure to check out our guide covering additional methods for generating water damage leads, along with the pros and cons of each.
Before we dive into the what and how to, let’s first discuss the why.
Why Your Website’s Performance On Search Engines Matters More Than Ever
Welcome to the digital age. 15 years ago, a company’s online presence may have been a bare-bones website. Today, that will no longer serve your growth goals. Consumer shopping begins and ends online in 2022 for most industries. If you do not have a strong web presence that can be found via search engines, it will be much harder to find business success.
A high-performing website demonstrates credibility, understanding of where customers are, and the ability to generate leads. For water restoration companies, the first thing people who need a solution will do is search for a term like “water damage restoration business near me.” With no online presence, or a weak one at best, all of that internet traffic will go to your competitors.
Is Water Damage SEO Worth The Time and Money?
In almost every scenario, investing in an SEO campaign for your water damage restoration company is worth the time and money. Unless you have built the most well-renowned business in your local area that thrives on word-of-mouth, then you should implement an SEO strategy to strengthen your online presence for continuous lead generation.
If you do not have the ability to develop and execute a restoration marketing plan yourself, partnering with an SEO company is a good idea.
Benefits of Water Damage Restoration SEO
There are numerous benefits to improving the presence of your business online.
One of the largest factors is your search engine rankings. When people conduct an online search, they type in a phrase or query and see results from different websites. The first page of results, especially the top three, will see most of the organic traffic for that particular search query. The further down the search results page that you fall, the less likely you are to see any engagement.
Did you know that the #10 result on the first page only gets about 2% of clicks whereas over 50% typically go to the #1 position? Even moving from position 3 to position 1 can make a noticeable impact.
Another benefit of an SEO campaign is that your conversion rates will likely skyrocket. Compared to other means of advertising, SEO leads close. One study found an average close rate of 1.7% for outbound leads vs. 14.6% for leads coming from SEO. Getting traffic is good, but turning traffic into jobs is by far the most important metric. When it comes to ROI, SEO is leading the pack.
Getting Started With Water Damage Search Engine Optimization
The first thing you must understand is that there are two primary types of SEO that will apply to most restoration companies – local SEO and organic SEO. Before we dive into those, let’s start by looking at the importance of audits, strategy, and research.
Search Engine Optimization Strategies for Restoration Companies
When it comes to digital marketing, there are plenty of tactics that you or your SEO services provider could implement to increase online growth. Here are a few of the most important methods for improving the internet marketing success of your restoration company.
Proper Keyword Research
Ranking for the right keywords is critical to your success online. When Google is ranking results from various websites for a search query, keywords are a significant ranking factor. Does your website have pages with content about this keyword? Is the content relevant to the search that was conducted?
Understanding the right terms to build your website’s content around is reliant on proper keyword research. Let’s talk about some examples that could work well for restoration marketing.
Water Damage Keyword Examples
Here are some keywords that potential customers would search when looking for water damage restoration companies.
- Water damage restoration near me
- Flooding clean-up
- Water extraction
- Water damage repair
- Water damage remodeling
- Flooded basement water removal
Other keywords could include phrases like “how to clean up after flooding” or “dry out wet carpet.” By building a content strategy around the right keywords and phrases, your website will be more likely to rank higher in search engine results.
Conducting SEO Competitor Analysis
Determining the strength of your competitors’ SEO efforts is another strategy that can guide your marketing plan. After doing some keyword research, see where your competitors rank in Google search results for those terms. Or, look for keywords that represent gaps in your competitor’s online presence. This can show you how to create better content that also outranks other companies in the restoration industry.
Understanding Local SEO for Water Damage Restoration Companies
Local SEO allows you to rank higher in the Google Map Pack, which is an excellent source of leads and phone calls. When local searches are conducted, being one of the first results to pop up is crucial to generating leads in your service area.
What Impacts Your Ability To Rank In The Map Pack?
Implementing a strong local SEO strategy that increases Map Pack rankings will affect your brand’s visibility. Here are a few factors that will affect your positioning.
Optimizing your Google My Business (GMB) profile
A GMB profile is the home base for your business in the local internet sphere. If you plan to show up in local results or on Google Maps, then your GMB listing must be completely filled out with correct details and great images so that the search engine has as much information as possible. You also need to verify your GMB listing.
Reputation and Reviews
No business can succeed with continuously bad reviews. Focus on customer service to ensure that you are getting great reviews and a positive reputation. The frequency, volume, and sentiment of your reviews are important factors when it comes to ranking well in the map pack results.
Google loves to know that your services are credible. Citation building involves mentions of your business from other sources, such as local directories or other websites. By publicly naming your water damage restoration business, they are affirming your brand. This informs Google that you are a legitimate business that is trusted by others, and it can also lead to more visitors to your water damage restoration website.
Optimizing The Landing Page Linked To From Your GMB Listing
This is an often overlooked step when building a GMB profile. Whatever page you link to from this listing needs to be optimized.
The content and information found on your website can help to further validate the services you list on your GMB profile. For this reason, your web page should include your primary location and primary service offerings in the page title and heading tags. You should also include NAP data, and schema markup, and make your phone numbers clickable. While this isn’t all you can and should do, it will give you a solid starting point.
Understanding Organic SEO for Water Damage Restoration Services
Organic SEO is what will allow you to show up below the map pack results or in place of them when a search phrase does not trigger Google maps depending on search intent. Below, we will discuss both in more detail.
What Impacts Your Ability To Rank In The Organic Search Results?
Organic search rankings are just as important as local rankings. Whether or not your web pages show up in organic searches will come down to several determining factors.
Content and Optimization
Content marketing is a huge industry because of how important content is for digital marketing in general. Keywords, relevant topics, expertise, and other factors affect how your content is rated by search engines. Optimizing your content for relevant search terms, scannable headings, meta descriptions, and other on-page SEO will help generate quality leads.
A blog post about water damage, a landing page that answers frequently asked questions, and a mobile-friendly website are all strategies that can improve your water damage SEO.
The Importance Of A Link Building Campaign For Your Water Damage Restoration Company
Your website’s level of authority has a direct influence on organic rankings. An Effective SEO marketing campaign includes a link building campaign because it improves your authority in the eyes of search engines.
As a business owner, pursuing quality backlinks from other websites will improve your SEO results. The key is to find backlinks from sites that are relevant to your audience. Through time and repetition, the more mentions you get, the more Google will trust your content, which in turn will allow you to rank higher and for more relevant terms.
Analytics and improvement
SEO campaigns are useless without analysis to test the results. For this reason, before you implement water damage restoration SEO, you need to decide which key performance indicators, (KPIs), you will measure to determine success.
Some examples are click-through rates, search results position, average session duration, and bounce rates. You should select KPIs to test based on your overall goals for the campaign, which is something that should be decided before any steps are taken.
When you measure your results, you can learn what changes made a difference and how different SEO methods are performing. Ultimately, having the right data tracked and reviewed will allow you to maximize the performance of your SEO campaign.
About Our Water Damage SEO Services
When it comes to restoration marketing, there are a lot of options. SEO has proven time after time to be one of the most effective marketing channels.
Our restoration marketing services focus on strengthening your online presence to help you find more leads and paying customers. We take a custom, data-driven approach to help you develop and execute a water damage SEO campaign that not only improves rankings but also demonstrates a clear ROI.
Are you looking for an award-winning restoration SEO company? You’re here
If you are ready to dominate your market, we can help. Unlike other SEO companies, we do not offer SEO packages. Instead, we take the time to truly understand your challenges, goals, and market, then we build a custom strategy from the data.
Get in touch today to discuss your project.